The role of a LinkedIn public profile in building a personal brand

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26 Sep 2023  •   7 minutes read

Author: Admin

The Power of a LinkedIn Public Profile in Building Your Personal Brand

In today’s digital age, building a personal brand has become essential for career success. Whether you are a seasoned professional or just starting out, a strong personal brand can open up countless opportunities. And one of the most effective tools for building and showcasing your personal brand is a LinkedIn public profile.

LinkedIn is the world’s largest professional networking platform, with over 700 million users worldwide. It serves as an online resume, a networking hub, and a platform for thought leadership. But perhaps one of its most powerful features is the ability to create a personalized LinkedIn URL.

What is a LinkedIn URL?

A LinkedIn URL is the web address of your LinkedIn public profile. It serves as a unique identifier for your profile, allowing others to easily find and access your information on the platform. By default, LinkedIn assigns a random string of numbers and letters as your URL, but you have the option to customize it to reflect your personal or professional brand.

How to Get Your LinkedIn URL

Getting your LinkedIn URL is a simple process. Just follow these steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture or the “Me” icon in the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, locate the section with your profile picture, headline, and contact information.
  5. Under your profile picture, you will see a small link that says “Edit public profile & URL.” Click on it.
  6. In the right-hand column, you will see your current LinkedIn URL. If you haven’t customized it yet, it will be a random string of numbers and letters.
  7. Click on the pencil icon next to your URL to edit it.
  8. Enter your desired URL in the text box. Keep in mind that LinkedIn has certain guidelines for custom URLs, so make sure to follow them.
  9. Click “Save” to save your changes.

Why Customize Your LinkedIn URL?

Customizing your LinkedIn URL offers several benefits:

  1. Enhances your personal brand: By customizing your LinkedIn URL, you can incorporate your name or a variation of it, making it easier for others to remember and find you.
  2. Improves search engine optimization (SEO): A customized LinkedIn URL that includes your name can help improve your online visibility and make it easier for search engines to index your profile.
  3. Creates a professional image: A personalized LinkedIn URL looks more professional than a random string of numbers and letters. It shows that you take your personal brand seriously and are committed to building a strong online presence.
  4. Easy to share: A customized LinkedIn URL is easy to share on business cards, resumes, email signatures, and other marketing materials. It allows you to direct people directly to your LinkedIn profile with a simple and memorable web address.

How to Change Your LinkedIn URL

If you want to change your LinkedIn URL, follow these steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture or the “Me” icon in the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, locate the section with your profile picture, headline, and contact information.
  5. Under your profile picture, you will see a small link that says “Edit public profile & URL.” Click on it.
  6. In the right-hand column, you will see your current LinkedIn URL. Click on the pencil icon next to your URL.
  7. Enter your desired URL in the text box. Make sure to follow LinkedIn’s guidelines for custom URLs.
  8. Click “Save” to save your changes.

How to Copy Your LinkedIn URL

If you need to copy your LinkedIn URL to share it with others, follow these steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture or the “Me” icon in the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, locate the section with your profile picture, headline, and contact information.
  5. Under your profile picture, you will see your LinkedIn URL. Click on it to select the entire URL.
  6. Right-click on the selected URL and choose “Copy” from the dropdown menu.
  7. You can now paste the copied URL wherever you need to share it.

Where to Find Your LinkedIn URL on the Mobile App

If you are using the LinkedIn mobile app, follow these steps to find your LinkedIn URL:

  1. Open the LinkedIn mobile app on your device.
  2. Tap on your profile picture or the “Me” icon in the bottom right corner of the screen.
  3. On your profile page, locate the section with your profile picture, headline, and contact information.
  4. Under your profile picture, you will see your LinkedIn URL. Tap on it to select the entire URL.
  5. Tap and hold on the selected URL until the copy menu appears.
  6. Select “Copy” to copy the URL to your device’s clipboard.
  7. You can now paste the copied URL wherever you need to share it.

Using a LinkedIn URL Shortener

If you want to shorten your LinkedIn URL for easier sharing, you can use a URL shortener service like Bitly or TinyURL. These services allow you to create a shorter, more manageable URL that redirects to your LinkedIn profile. Here’s how:

  1. Log in to your LinkedIn account and copy your LinkedIn URL following the steps mentioned earlier.
  2. Open the URL shortener service of your choice (e.g., Bitly or TinyURL) in a new browser tab.
  3. Paste your LinkedIn URL into the text box provided on the URL shortener service’s website.
  4. Click on the “Shorten” or “Create” button to generate the shortened URL.
  5. Copy the shortened URL provided by the service.
  6. You can now use the shortened URL to share your LinkedIn profile more easily.

How to Edit Your LinkedIn URL

If you need to make changes to your LinkedIn URL, follow these steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture or the “Me” icon in the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, locate the section with your profile picture, headline, and contact information.
  5. Under your profile picture, you will see a small link that says “Edit public profile & URL.” Click on it.
  6. In the right-hand column, you will see your current LinkedIn URL. Click on the pencil icon next to your URL.
  7. Edit the text box to make the desired changes to your URL.
  8. Click “Save” to save your changes.

How to Share Your LinkedIn URL

Sharing your LinkedIn URL is a great way to promote your personal brand and connect with others. Here are some tips for effectively sharing your LinkedIn URL:

  1. Include it in your email signature: Add your LinkedIn URL to your email signature to make it easy for recipients to connect with you.
  2. Include it on your business card: Print your LinkedIn URL on your business cards to provide an additional way for people to learn more about you and connect.
  3. Share it on social media: Post your LinkedIn URL on your other social media profiles to encourage your friends and followers to connect with you on LinkedIn.
  4. Include it in your resume: Add your LinkedIn URL to your resume to provide potential employers with more information about your professional background.
  5. Use it in your professional bios: Include your LinkedIn URL in your professional bios on websites, blogs, and other online platforms to direct people to your LinkedIn profile.

LinkedIn URL Format

The format of a LinkedIn URL is as follows:

www.linkedin.com/in/yourname

Replace “yourname” with your actual name or a variation of it. Make sure to avoid using any special characters or spaces in your URL.

What if Your LinkedIn URL is Invalid?

If your LinkedIn URL is invalid or not working, it may be due to one of the following reasons:

  1. Your profile is set to private: If your LinkedIn profile is set to private, your URL will not be accessible to anyone except your connections. To change this, go to your profile settings and make sure your profile visibility is set to “Public.”
  2. You haven’t customized your URL: By default, LinkedIn assigns a random URL to your profile. If you haven’t customized it yet, you will need to follow the steps mentioned earlier to create a custom URL.
  3. You have changed your URL recently: If you have recently changed your LinkedIn URL, it may take some time for the changes to propagate across LinkedIn’s servers. Wait for a few hours and try accessing your URL again.
  4. You have violated LinkedIn’s URL guidelines: LinkedIn has certain guidelines for custom URLs, such as not using trademarked or copyrighted names. If your URL violates these guidelines, LinkedIn may have disabled it. In this case, you will need to edit your URL to comply with the guidelines.

How to Find Your LinkedIn URL on an iPhone

To find your LinkedIn URL on an iPhone, follow these steps:

  1. Open the LinkedIn mobile app on your iPhone.
  2. Tap on your profile picture or the “Me” icon in the bottom right corner of the screen.
  3. On your profile page, locate the section with your profile picture, headline, and contact information.
  4. Under your profile picture, you will see your LinkedIn URL. Tap on it to select the entire URL.
  5. Tap and hold on the selected URL until the copy menu appears.
  6. Select “Copy” to copy the URL to your iPhone’s clipboard.
  7. You can now paste the copied URL wherever you need to share it.

LinkedIn Profile Linking

Linking your LinkedIn profile to your other online platforms, such as your personal website or blog, can further enhance your personal brand and make it easier for people to find and connect with you. Here are some platforms where you can link your LinkedIn profile:

  • Personal website: If you have a personal website or portfolio, include a link to your LinkedIn profile in the “About” or “Contact” section.
  • Blog: If you have a blog, add a LinkedIn icon or link in the sidebar or footer of your blog to encourage readers to connect with you on LinkedIn.
  • Email signature: Include a link to your LinkedIn profile in your email signature to provide recipients with an easy way to connect with you professionally.
  • Social media profiles: On platforms like Twitter, Instagram, or Facebook, add your LinkedIn URL to your profile bio or about section.
  • Professional networking platforms: If you are active on other professional networking platforms, such as AngelList or Behance, include your LinkedIn URL in your profile to provide more information about your professional background.

LinkedIn URL Optimization

Optimizing your LinkedIn URL can help improve your visibility on the platform and increase your chances of being found by the right people. Here are some tips for optimizing your LinkedIn URL:

  1. Use your full name: Including your full name in your LinkedIn URL can help improve your profile’s visibility in search results.
  2. Avoid special characters or spaces: LinkedIn URLs do not allow special characters or spaces. Stick to letters, numbers, and hyphens when customizing your URL.
  3. Keep it concise: While you have the option to include your full name in your LinkedIn URL, it’s best to keep it concise. Try to use variations of your name that are easy to remember and type.
  4. Include relevant keywords: Incorporating relevant keywords into your LinkedIn URL can help improve your profile’s search engine optimization and make it more discoverable.
  5. Personalize it with your brand: If you have a personal brand or a unique professional identity, consider customizing your LinkedIn URL to reflect it. This can help make your profile stand out and attract the right audience.

In Summary

A LinkedIn public profile plays a crucial role in building your personal brand and showcasing your professional expertise. By customizing and optimizing your LinkedIn URL, you can enhance your online presence, improve your visibility in search results, and make it easier for others to find and connect with you. Take the time to create a personalized LinkedIn URL that reflects your personal or professional brand, and don’t forget to share it on your other online platforms to maximize its impact.

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