The role of a LinkedIn URL in attracting potential employers or clients

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26 Sep 2023  •   5 minutes read

Author: Admin

The Power of a Personalized LinkedIn URL

In today’s digital age, having a strong online presence is crucial for professionals looking to advance their careers or grow their businesses. One platform that plays a significant role in this regard is LinkedIn. With over 740 million members worldwide, LinkedIn is the go-to platform for professionals to connect, network, and showcase their skills and experiences.

While having a well-crafted LinkedIn profile is essential, many people underestimate the impact of their LinkedIn URL. Your LinkedIn URL is the link to your professional identity on the platform, and it can make a significant difference in attracting potential employers or clients.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that leads to your LinkedIn profile. It typically consists of your name and some random numbers or letters. For example, a standard LinkedIn URL may look like this: https://www.linkedin.com/in/johndoe123456789.

However, LinkedIn allows you to customize your URL to make it more personalized and professional. A customized LinkedIn URL looks like this: https://www.linkedin.com/in/johndoe.

Why is a Personalized LinkedIn URL Important?

A personalized LinkedIn URL is important for several reasons:

  1. Professionalism: A customized LinkedIn URL looks more professional and shows that you take your online presence seriously. It also helps you stand out from the crowd.
  2. Memorability: A personalized LinkedIn URL is easier to remember and share with others. It can be included on your business cards, email signatures, and other professional materials.
  3. Search Engine Optimization (SEO): A customized LinkedIn URL can improve your visibility in search results. When someone searches for your name on Google or other search engines, your LinkedIn profile is likely to appear higher in the rankings if you have a personalized URL.
  4. Branding: A customized LinkedIn URL allows you to align your personal brand with your online presence. It helps create a consistent brand image across different platforms.

How to Get a LinkedIn URL?

Getting a LinkedIn URL is a simple process. Here’s how you can do it:

  1. Sign in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the homepage.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, click on the “Edit public profile & URL” button on the right-hand side.
  5. Under the “Edit URL” section on the right, you’ll find your current LinkedIn URL. Click on the pencil icon next to it.
  6. In the “Edit your custom URL” box, enter your desired URL. Keep it professional and use your name or a variation of it.
  7. Click on the “Save” button to save your new LinkedIn URL.

How to Change Your LinkedIn URL?

If you already have a LinkedIn URL but want to change it, you can follow these steps:

  1. Sign in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the homepage.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, click on the “Edit public profile & URL” button on the right-hand side.
  5. Under the “Edit URL” section on the right, you’ll find your current LinkedIn URL. Click on the pencil icon next to it.
  6. In the “Edit your custom URL” box, enter your new desired URL.
  7. Click on the “Save” button to save your new LinkedIn URL.

How to Copy Your LinkedIn URL?

If you simply want to copy your LinkedIn URL to share it with others, you can follow these steps:

  1. Sign in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the homepage.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, you’ll find your LinkedIn URL at the top of the page. It will be displayed as a clickable link.
  5. Right-click on the link and select “Copy link address” or “Copy link location” to copy your LinkedIn URL.

Where to Find Your LinkedIn URL on the Mobile App?

If you’re using the LinkedIn mobile app and want to find your LinkedIn URL, you can follow these steps:

  1. Open the LinkedIn app on your mobile device.
  2. Tap on your profile picture in the top left corner of the screen.
  3. Tap on the “View Profile” button.
  4. Scroll down to the “Contact Info” section on your profile page.
  5. Under the “Contact Info” section, you’ll find your LinkedIn URL. Tap on it to open your profile in a browser and copy the URL if needed.

LinkedIn URL Shortener

LinkedIn also provides a URL shortening feature that allows you to create a shorter and more concise URL for your LinkedIn profile. Here’s how you can use the LinkedIn URL shortener:

  1. Sign in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the homepage.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, click on the “Edit public profile & URL” button on the right-hand side.
  5. Under the “Edit URL” section on the right, you’ll find the LinkedIn URL shortener option.
  6. Click on the “Shorten URL” button to generate a shorter URL for your LinkedIn profile.

How to Edit Your LinkedIn URL?

If you need to make changes to your LinkedIn URL, you can follow these steps:

  1. Sign in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the homepage.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, click on the “Edit public profile & URL” button on the right-hand side.
  5. Under the “Edit URL” section on the right, you’ll find your current LinkedIn URL. Click on the pencil icon next to it.
  6. In the “Edit your custom URL” box, make the necessary changes to your URL.
  7. Click on the “Save” button to save your updated LinkedIn URL.

How to Share Your LinkedIn URL?

Sharing your LinkedIn URL with others is a great way to promote your professional identity and connect with potential employers or clients. Here are some ways to share your LinkedIn URL:

  1. Include it on your resume: Adding your LinkedIn URL to your resume allows potential employers to learn more about your professional background and qualifications.
  2. Include it in your email signature: Adding your LinkedIn URL to your email signature allows recipients to easily connect with you on LinkedIn.
  3. Include it on your business cards: Adding your LinkedIn URL to your business cards helps people find and connect with you online.
  4. Share it on social media: Share your LinkedIn URL on platforms like Twitter, Facebook, and Instagram to reach a wider audience and attract potential employers or clients.
  5. Include it in your professional materials: If you create any professional materials such as brochures, flyers, or presentations, consider adding your LinkedIn URL to promote your online presence.

LinkedIn URL Format

The standard LinkedIn URL format consists of “linkedin.com/in/” followed by your name or a variation of it. For example:

  • linkedin.com/in/johndoe
  • linkedin.com/in/john-doe
  • linkedin.com/in/john.doe
  • linkedin.com/in/john-doe-123456

What to Do if You Have an Invalid LinkedIn URL?

If you have an invalid LinkedIn URL or encounter any issues with your URL, you can follow these steps to resolve the problem:

  1. Sign in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the homepage.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, click on the “Edit public profile & URL” button on the right-hand side.
  5. Under the “Edit URL” section on the right, click on the pencil icon next to your current LinkedIn URL.
  6. In the “Edit your custom URL” box, make the necessary changes to fix the issue with your URL.
  7. Click on the “Save” button to save your updated LinkedIn URL.

LinkedIn URL Examples

Here are some examples of well-crafted LinkedIn URLs:

  • linkedin.com/in/johndoe
  • linkedin.com/in/janedoe
  • linkedin.com/in/marketingexpert
  • linkedin.com/in/webdeveloper

Conclusion

Your LinkedIn URL is an essential aspect of your online professional identity. It serves as a gateway for potential employers or clients to learn more about you and your skills. By customizing and optimizing your LinkedIn URL, you can make a lasting impression and increase your chances of attracting the right opportunities.

Take the time to create a personalized LinkedIn URL that reflects your professional brand and showcases your expertise. Share your LinkedIn URL strategically across different platforms and materials to maximize its impact. Remember, a strong LinkedIn URL can make all the difference in standing out from the crowd and unlocking new opportunities in your career or business.

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