The role of a LinkedIn URL in building a professional online presence

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26 Sep 2023  •   5 minutes read

Author: Admin

The Power of a Customized LinkedIn URL for Building a Professional Online Presence

LinkedIn is the go-to platform for professionals looking to network, showcase their skills, and find new career opportunities. With over 740 million members worldwide, it’s essential to stand out from the crowd and make a memorable impression. One way to do this is by customizing your LinkedIn URL.

A LinkedIn URL is a unique web address that directs users to your LinkedIn profile. By default, LinkedIn assigns a URL that includes a string of random numbers and letters. However, customizing your LinkedIn URL not only makes it easier for others to find you but also enhances your professional online presence. In this article, we will explore the role of a LinkedIn URL and provide step-by-step instructions on how to customize and optimize your LinkedIn URL for maximum impact.

What is a LinkedIn URL?

A LinkedIn URL, also known as a LinkedIn profile link or LinkedIn web address, is a unique identifier that directs users to your LinkedIn profile. It serves as your online identity on the platform and is often used for sharing and promoting your LinkedIn profile across various channels.

The default LinkedIn URL assigned to users consists of a combination of random numbers and letters. For example, it may look something like this: www.linkedin.com/in/123abc. While this URL works perfectly fine, it lacks personalization and makes it harder for others to remember or find your profile.

Customizing your LinkedIn URL allows you to create a personalized web address that reflects your name or brand, making it easier for others to find and connect with you. A customized LinkedIn URL also adds a professional touch to your online presence and enhances your personal branding efforts.

How to Get your LinkedIn URL

Before you can customize your LinkedIn URL, you need to locate your current LinkedIn URL. Here’s how to find it:

1. Log in to your LinkedIn account and navigate to your profile page.

2. Look for the “Edit public profile & URL” button located on the right side of your profile.

3. Click on the button, and it will direct you to the “Edit public profile” page.

4. Under the “Edit URL” section, you will find your current LinkedIn URL.

Once you have located your LinkedIn URL, you can proceed to customize it to make it more memorable and professional.

How to Customize your LinkedIn URL

Customizing your LinkedIn URL is a simple process that can be done in a few easy steps. Follow the instructions below to create a customized LinkedIn URL:

1. Log in to your LinkedIn account and navigate to your profile page.

2. Look for the “Edit public profile & URL” button located on the right side of your profile.

3. Click on the button, and it will direct you to the “Edit public profile” page.

4. Under the “Edit URL” section, click on the “Edit” button next to your current LinkedIn URL.

5. In the “Edit URL” field, enter your desired custom LinkedIn URL.

6. LinkedIn will automatically check the availability of the URL. If your desired URL is already taken, you will need to choose a different one.

7. Once you have entered an available custom LinkedIn URL, click on the “Save” button to finalize the changes.

It’s important to choose a custom LinkedIn URL that is easy to remember, professional, and aligns with your personal brand. Ideally, it should include your full name or a variation of it. Avoid using random numbers, special characters, or unrelated terms in your URL, as it may diminish your professional image.

Why Customize your LinkedIn URL?

Customizing your LinkedIn URL offers several benefits that can significantly impact your professional online presence. Here are a few reasons why you should consider customizing your LinkedIn URL:

1. Improved Discoverability: A customized LinkedIn URL makes it easier for others to find and connect with you. By including your name or brand in your URL, you increase the chances of appearing in search results when someone searches for you.

2. Enhanced Personal Branding: Your LinkedIn profile is an extension of your personal brand. A customized URL adds a professional touch and strengthens your overall branding efforts. It shows that you take your online presence seriously and are committed to presenting yourself in the best possible light.

3. Easy Sharing and Promotion: A personalized LinkedIn URL is easier to share and promote across various channels. Whether you’re including it in your email signature, business card, or social media profiles, a customized URL is more memorable and professional-looking.

4. Credibility and Professionalism: A customized LinkedIn URL adds credibility and professionalism to your online presence. It shows that you have taken the time to optimize your profile and make it easier for others to find you. This attention to detail can make a big difference when it comes to impressing potential employers, clients, or collaborators.

LinkedIn URL Optimization Best Practices

Now that you have customized your LinkedIn URL, it’s important to optimize it for maximum impact. Here are some best practices to follow:

1. Use your Full Name: Ideally, your custom LinkedIn URL should include your full name or a variation of it. This makes it easier for others to identify you and ensures consistency across your online presence.

2. Avoid Special Characters: When customizing your LinkedIn URL, avoid using special characters, symbols, or numbers. Stick to letters and hyphens (-) if necessary. Special characters can make your URL look confusing and unprofessional.

3. Keep it Short and Simple: While you have the option to include multiple words in your custom LinkedIn URL, it’s best to keep it short and simple. A shorter URL is easier to remember and looks cleaner when shared across different platforms.

4. Double-check for Spelling and Typos: Before finalizing your custom LinkedIn URL, double-check for any spelling mistakes or typos. A misspelled URL can lead to a broken link and make it harder for others to find your profile.

5. Update your Online Presence: Once you have customized your LinkedIn URL, make sure to update your online presence accordingly. Update your email signatures, business cards, social media profiles, and any other platforms where you showcase your LinkedIn profile to reflect your new URL.

LinkedIn URL Examples

Here are a few examples of well-customized LinkedIn URLs:

1. www.linkedin.com/in/firstname-lastname

2. www.linkedin.com/in/firstnamemiddleinitial-lastname

3. www.linkedin.com/in/firstnamelastnameindustry

These examples demonstrate how you can incorporate your name, initials, or industry into your custom LinkedIn URL to make it unique and professional.

Sharing your LinkedIn URL

Now that you have a customized LinkedIn URL, it’s time to share it with others. Here are some ways you can share your LinkedIn URL:

1. Add it to your Resume: Include your LinkedIn URL in the contact section of your resume. This allows potential employers or recruiters to easily access your LinkedIn profile and learn more about your professional background.

2. Include it in your Email Signature: Add your LinkedIn URL to your email signature to make it easy for recipients to connect with you on LinkedIn. This is especially useful when reaching out to new contacts or following up after a meeting.

3. Share it on Social Media: Promote your LinkedIn profile by sharing your customized URL on social media platforms such as Twitter, Facebook, or Instagram. This allows your followers and connections to easily find and connect with you on LinkedIn.

4. Add it to your Business Card: Include your LinkedIn URL on your business card to encourage professional connections to connect with you online. This adds a modern touch to your business card and makes it easier for others to reach out to you.

LinkedIn URL Shorteners

If you find that your custom LinkedIn URL is too long or difficult to remember, you can consider using a URL shortener. URL shorteners allow you to create a shortened version of your LinkedIn URL, making it easier to share and remember.

There are several URL shortening services available, such as Bitly, TinyURL, and Rebrandly. These services allow you to customize the shortened URL and track click-through rates, providing valuable insights into the effectiveness of your LinkedIn profile promotion efforts.

Conclusion

Your LinkedIn URL plays a crucial role in building a professional online presence. By customizing and optimizing your LinkedIn URL, you can enhance your personal branding, improve discoverability, and make a memorable impression on others. Take the time to customize your LinkedIn URL today, and start reaping the benefits of a strong and professional online presence.

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