The role of a LinkedIn URL in building professional credibility


26 Sep 2023  •   6 minutes read

Author: Admin

The Power of a LinkedIn URL in Building Professional Credibility

In today’s digital age, having a strong online presence is essential for professionals in all industries. With millions of users worldwide, LinkedIn has become the go-to platform for networking, job hunting, and building professional credibility. One key element of your LinkedIn profile that plays a significant role in establishing your online presence is your LinkedIn URL. In this article, we will explore the importance of a LinkedIn URL in building professional credibility and provide insights on how to create, customize, and optimize your LinkedIn URL to enhance your online presence.

What is a LinkedIn URL?

Your LinkedIn URL is the unique web address that directs users to your LinkedIn profile. It typically follows the format “” This URL serves as your online identity and is an essential tool for establishing credibility in the professional world. A strong LinkedIn URL not only makes it easier for others to find and connect with you but also enhances your personal brand and showcases your professional accomplishments.

How to Get Your LinkedIn URL

Getting your LinkedIn URL is a straightforward process. Follow these steps to obtain your LinkedIn URL:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture located on the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, look for the URL located beneath your profile picture and headline. It should be in the format “”
  5. Click on the URL to access your LinkedIn profile directly. You can also copy the URL and share it with others.

How to Change Your LinkedIn URL

If you’re not satisfied with the default LinkedIn URL assigned to you, you have the option to customize it to make it more professional and memorable. Follow these steps to change your LinkedIn URL:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture located on the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, locate the “Edit public profile & URL” button, which is located to the right of your profile picture and headline. Click on it.
  5. Under the “Edit URL” section, click on the pencil icon next to your current URL.
  6. Type in your desired custom LinkedIn URL. Keep in mind that the URL must be unique and can only contain letters, numbers, and hyphens.
  7. Click “Save” to update your LinkedIn URL.

How to Customize Your LinkedIn URL

Customizing your LinkedIn URL is an effective way to strengthen your personal brand and make your profile more memorable. Follow these tips to customize your LinkedIn URL:

  • Use your full name: Including your full name in your LinkedIn URL helps establish your professional identity and makes it easier for others to find you.
  • Avoid using numbers and special characters: To keep your LinkedIn URL clean and professional, it’s best to avoid including numbers and special characters.
  • Use hyphens to separate words: If your full name consists of multiple words, consider using hyphens to separate them in your LinkedIn URL. For example, if your name is John Smith, your LinkedIn URL could be “”
  • Keep it concise: While it’s important to include your full name, try to keep your LinkedIn URL as concise as possible. Shorter URLs are easier to remember and share.
  • Consider adding a relevant keyword: If you have a specific area of expertise or industry focus, consider incorporating a relevant keyword in your LinkedIn URL. This can help optimize your profile for search engines and attract the right audience.

Why Your LinkedIn URL Matters

Your LinkedIn URL plays a crucial role in building your professional credibility for several reasons:

  1. Easy sharing: A customized LinkedIn URL is much easier to share with others, whether it’s through email, on your resume, or on your business card. It allows people to access your profile directly and learn more about your professional background.
  2. Professional branding: A customized LinkedIn URL helps reinforce your professional brand and makes it easier for others to remember and recognize you. It shows that you are serious about your online presence and committed to building your professional network.
  3. Search engine optimization: By customizing your LinkedIn URL with relevant keywords, you can improve your visibility in search engine results. When someone searches for professionals in your industry or with your expertise, your profile is more likely to appear in their search results.
  4. Enhanced online presence: Your LinkedIn URL is an integral part of your online presence. When someone searches for you on the internet, your LinkedIn profile is often one of the first results to appear. A strong LinkedIn URL helps ensure that your profile stands out and leaves a positive impression.

How to Optimize Your LinkedIn URL

Optimizing your LinkedIn URL can significantly enhance your online presence and increase your chances of being discovered by the right audience. Here are some tips to optimize your LinkedIn URL:

  • Include relevant keywords: Incorporate relevant keywords in your LinkedIn URL to improve your search engine visibility. Think about the skills, industry, or job titles you want to be associated with and include them in your URL.
  • Use a consistent username: If possible, use a consistent username across all your professional social media profiles. This helps establish a cohesive online presence and makes it easier for others to find and connect with you.
  • Share your LinkedIn URL: Actively promote your LinkedIn URL on other platforms, such as your personal website, blog, or other social media profiles. This increases the chances of people finding your profile and connecting with you.
  • Regularly update your profile: Keeping your LinkedIn profile up to date with your latest skills, experiences, and achievements not only enhances your professional credibility but also improves your search engine ranking. Search engines prioritize profiles that are frequently updated and relevant.
  • Engage with LinkedIn content: Actively engage with content on LinkedIn by liking, commenting, and sharing posts. This helps increase your visibility on the platform and can attract more connections and opportunities.

Where to Find Your LinkedIn URL on the LinkedIn App

If you primarily use the LinkedIn app on your mobile device, you can still easily find and share your LinkedIn URL. Follow these steps:

  1. Open the LinkedIn app on your mobile device and log in to your account.
  2. Tap on your profile picture located in the top left corner of the screen.
  3. Scroll down and tap on the “View profile” option.
  4. On your profile page, tap on the “…” button located to the right of your profile picture and headline.
  5. Select the “Copy profile link” option to copy your LinkedIn URL to your device’s clipboard. You can then paste it wherever you want to share it.

LinkedIn URL Shorteners

If you find that your LinkedIn URL is too long or difficult to remember, you can use URL shorteners to create a shorter, more manageable URL. There are several URL shortening services available online that can help you create a more concise LinkedIn URL. Some popular URL shorteners include Bitly, TinyURL, and Rebrandly. Simply copy your LinkedIn URL and paste it into the URL shortener tool of your choice to generate a shortened URL. Remember to test the shortened link to ensure it still directs users to your LinkedIn profile.

LinkedIn URL Best Practices

When it comes to your LinkedIn URL, it’s essential to follow best practices to maximize its impact on your professional credibility. Here are some additional tips to consider:

  • Regularly review and update your LinkedIn URL: As your career progresses and your professional goals evolve, it’s important to review and update your LinkedIn URL accordingly. Ensure that your URL reflects your current professional identity and aligns with your career aspirations.
  • Include your LinkedIn URL on your resume: Adding your LinkedIn URL to your resume is a great way to showcase your online presence and provide potential employers or clients with more information about your skills and experiences. Place it prominently in the header or contact section of your resume.
  • Personalize your LinkedIn URL for networking events: When attending networking events or conferences, consider creating personalized LinkedIn URLs that are specific to the event. This makes it easier for attendees to connect with you and allows you to track the effectiveness of your networking efforts.
  • Share your LinkedIn URL in your email signature: Including your LinkedIn URL in your email signature is a subtle yet effective way to promote your online presence. It allows recipients to easily access your LinkedIn profile and connect with you.

Examples of Strong LinkedIn URLs

Here are a few examples of strong LinkedIn URLs that effectively showcase professional credibility:



Your LinkedIn URL is a powerful tool in building professional credibility and enhancing your online presence. By creating a customized and optimized LinkedIn URL, you can make it easier for others to find and connect with you, reinforce your personal brand, and improve your search engine visibility. Take the time to review and update your LinkedIn URL regularly, and leverage it across various platforms to maximize its impact. Remember, a strong LinkedIn URL is an investment in your professional future.

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