The role of a LinkedIn URL in building your personal brand on the app

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26 Sep 2023  •   6 minutes read

Author: Admin

The Importance of a LinkedIn URL in Building Your Personal Brand

When it comes to building your personal brand on LinkedIn, one often overlooked aspect is the URL associated with your profile. Your LinkedIn URL is a unique identifier that can help you establish a professional online presence and make it easier for others to find and connect with you. In this article, we will explore the role of a LinkedIn URL in building your personal brand on the app, and provide tips on how to optimize and customize your URL for maximum impact.

What is a LinkedIn URL and How to Get One?

A LinkedIn URL is the web address that directs users to your LinkedIn profile. By default, LinkedIn assigns you a URL that includes a combination of random numbers and letters. However, you have the option to customize this URL to make it more personalized and professional. To get a LinkedIn URL, follow these steps:

1. Log in to your LinkedIn account and navigate to your profile page.

2. Look for the “Edit public profile & URL” option on the right-hand side of your profile.

3. Click on the pencil icon next to your current URL.

4. Enter your desired URL in the text box. Ideally, you should use your full name or a variation of it to keep it professional and easy to remember.

5. Click on the “Save” button to save your changes.

Why Should You Customize Your LinkedIn URL?

Customizing your LinkedIn URL offers several benefits for building your personal brand:

1. Professionalism: A customized LinkedIn URL adds a touch of professionalism to your profile. It shows that you have taken the time to personalize your online presence and are serious about your professional image.

2. Memorability: A personalized URL is easier to remember and share with others. It allows you to include your name or a variation of it, making it more recognizable and memorable.

3. Search Engine Optimization (SEO): Customizing your LinkedIn URL can improve your search engine ranking. When people search for your name on search engines, having a personalized URL can increase the chances of your LinkedIn profile appearing at the top of the search results.

4. Brand Consistency: By using a customized URL, you can maintain consistency across your personal branding efforts. If you have a personal website or blog, using the same or similar URL can help reinforce your brand identity.

How to Change Your LinkedIn URL

If you have already set a LinkedIn URL but wish to change it, don’t worry! LinkedIn allows you to edit your URL at any time. Here’s how:

1. Follow the steps mentioned earlier to navigate to the “Edit public profile & URL” section of your LinkedIn profile.

2. Click on the pencil icon next to your current URL.

3. Edit the text box to enter your desired URL.

4. Click on the “Save” button to save your changes.

How to Copy Your LinkedIn URL

Copying your LinkedIn URL is a simple process that allows you to share your profile with others. Here’s how to do it:

1. Log in to your LinkedIn account and navigate to your profile page.

2. Look for the “Edit public profile & URL” option on the right-hand side of your profile.

3. Click on the pencil icon next to your current URL.

4. Highlight and copy the URL displayed in the text box.

5. You can now paste the URL wherever you want to share it, such as in emails, on your resume, or on other social media platforms.

Where to Find Your LinkedIn URL on the App

If you primarily use the LinkedIn mobile app, you might be wondering where to find your LinkedIn URL. Here’s how you can locate it:

1. Open the LinkedIn app on your smartphone or tablet.

2. Tap on your profile picture in the top left corner of the screen to access your profile.

3. Scroll down until you see the “Contact Info” section.

4. Under the “Contact Info” section, you will find your LinkedIn URL listed.

Using a LinkedIn URL Shortener

If you find that your LinkedIn URL is too long or difficult to remember, you can consider using a URL shortener. A URL shortener is a tool that condenses long URLs into shorter, more manageable links. There are several URL shortener services available online, such as Bitly and TinyURL. Here’s how you can use a URL shortener for your LinkedIn URL:

1. Copy your LinkedIn URL by following the steps mentioned earlier.

2. Visit a URL shortener website, such as Bitly or TinyURL.

3. Paste your LinkedIn URL into the designated text box on the website.

4. Click on the “Shorten” or “Generate” button to create a shortened version of your URL.

5. Copy the shortened URL provided by the website.

6. You can now use the shortened URL to share your LinkedIn profile with others.

How to Edit Your LinkedIn URL

If you need to make changes to your LinkedIn URL after customizing it, you can easily edit it by following these steps:

1. Log in to your LinkedIn account and navigate to your profile page.

2. Look for the “Edit public profile & URL” option on the right-hand side of your profile.

3. Click on the pencil icon next to your current URL.

4. Edit the text box to make the desired changes to your URL.

5. Click on the “Save” button to save your changes.

How to Share Your LinkedIn URL

Sharing your LinkedIn URL is a great way to promote your personal brand and connect with others. Here are a few ways you can share your LinkedIn URL:

1. Email Signature: Add your LinkedIn URL to your email signature to make it easy for recipients to connect with you professionally.

2. Resume/CV: Include your LinkedIn URL on your resume or CV to provide potential employers with easy access to your professional profile.

3. Business Cards: Print your LinkedIn URL on your business cards to encourage networking and professional connections.

4. Social Media: Share your LinkedIn URL on other social media platforms, such as Twitter or Facebook, to expand your professional network.

5. Personal Website or Blog: If you have a personal website or blog, include your LinkedIn URL in the contact or about section to direct visitors to your professional profile.

LinkedIn URL Format

The format of a LinkedIn URL is as follows: www.linkedin.com/in/yourname. The “yourname” portion can be customized to reflect your actual name or a variation of it. It is important to note that LinkedIn does not support spaces or special characters in the URL, so make sure to use hyphens or underscores if needed.

What to Do If You Have an Invalid LinkedIn URL

If you encounter an error message stating that your LinkedIn URL is invalid, it could be due to the following reasons:

1. Special Characters: LinkedIn does not support special characters in the URL. Make sure to remove any special characters, such as @ or #, from your desired URL.

2. Spaces: LinkedIn does not allow spaces in the URL. If your name contains spaces, consider using hyphens or underscores instead.

3. Already Taken: If the URL you want is already taken by another LinkedIn user, you will need to choose a different variation or combination of your name.

4. Length: LinkedIn has a character limit for URLs. If your desired URL exceeds the limit, you will need to shorten it or use a different variation of your name.

If you are still unable to create a valid LinkedIn URL, you can reach out to LinkedIn support for further assistance.

How to Find Your LinkedIn URL on iPhone

If you’re using the LinkedIn app on your iPhone, here’s how you can find your LinkedIn URL:

1. Open the LinkedIn app on your iPhone.

2. Tap on your profile picture in the top left corner of the screen to access your profile.

3. Scroll down until you see the “Contact Info” section.

4. Under the “Contact Info” section, you will find your LinkedIn URL listed.

Using LinkedIn URLs on Business Cards

Adding your LinkedIn URL to your business cards can be a valuable networking tool. It allows potential contacts to easily connect with you and learn more about your professional background. When including your LinkedIn URL on a business card, consider the following tips:

1. Keep it Simple: Use a custom LinkedIn URL that is short and easy to read. Avoid using long combinations of numbers and letters that may be difficult to remember or type correctly.

2. Design Integration: Incorporate your LinkedIn URL seamlessly into your business card design. Ensure that it is legible and stands out without overwhelming the overall aesthetic.

3. Placement: Decide where to position your LinkedIn URL on your business card. It is common to place it alongside your other contact information, such as your email address and phone number.

4. Font Size: Choose a font size that is easily readable. You want recipients to be able to quickly identify and access your LinkedIn profile.

Copy My LinkedIn URL

If you want to share your LinkedIn URL with someone and don’t want to go through the process of manually copying it, LinkedIn provides an option to copy your URL with a single click. Here’s how:

1. Log in to your LinkedIn account and navigate to your profile page.

2. Look for the “Edit public profile & URL” option on the right-hand side of your profile.

3. Click on the pencil icon next to your current URL.

4. Click on the “Copy” button next to your URL. This will automatically copy your LinkedIn URL to your device’s clipboard.

5. You can now paste the URL wherever you want to share it.

LinkedIn URL Examples

Here are some examples of customized LinkedIn URLs that professionals use to enhance their personal brand:

1. www.linkedin.com/in/johnsmith

2. www.linkedin.com/in/janesmithmarketing

3. www.linkedin.com/in/davidjonesconsulting

4. www.linkedin.com/in/emilybrownwriter

Feel free to get creative with your LinkedIn URL while keeping it professional and easy to remember.

In Conclusion

Your LinkedIn URL plays a crucial role in building your personal brand on the app. By customizing and optimizing your URL, you can enhance your professional image, increase your visibility in search engine results, and make it easier for others to connect with you. Remember to keep your URL simple, memorable, and consistent with your personal branding efforts. So, take a few minutes to customize your LinkedIn URL today and reap the benefits of a strong online presence.

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