The role of a LinkedIn URL in conveying your personal brand and professional identity


26 Sep 2023  •   7 minutes read

Author: Admin

The Power of Your LinkedIn URL in Building Your Personal Brand

In today’s digital age, a strong online presence is crucial for professionals looking to advance their careers. Among the various social media platforms available, LinkedIn stands out as the go-to platform for building professional networks, showcasing skills and experience, and finding new job opportunities. One key element of your LinkedIn profile that often goes overlooked is your LinkedIn URL. It may seem like a minor detail, but your LinkedIn URL plays a significant role in conveying your personal brand and professional identity. In this article, we will explore the importance of a customized LinkedIn URL and provide tips on how to optimize it to enhance your online presence.

What is a LinkedIn URL?

Before we dive into the details, let’s start with the basics. A LinkedIn URL is a unique web address that leads directly to your LinkedIn profile. It serves as your online identity on the platform and is often used as a reference point for potential employers, colleagues, and industry professionals. By default, LinkedIn assigns a random combination of letters and numbers as your URL, which may not be memorable or reflect your personal brand. However, LinkedIn allows users to customize their URL to make it more personalized and professional.

How to Get Your LinkedIn URL

If you’re new to LinkedIn or haven’t taken the time to customize your URL, you may be wondering how to find it. Follow these simple steps to get your LinkedIn URL:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, locate the section below your profile picture and headline.
  5. You will see a small link below your profile picture that displays your current LinkedIn URL.
  6. Click on the “Edit public profile & URL” button to customize your URL.

Once you have accessed the URL customization page, you can choose a personalized LinkedIn URL that reflects your name, industry, or area of expertise. Keep in mind that your URL should be professional, easy to remember, and aligned with your personal brand.

Why Customize Your LinkedIn URL?

Now that you know how to get your LinkedIn URL, let’s explore why it is essential to customize it:

1. Enhance Your Professional Image

A customized LinkedIn URL adds a touch of professionalism to your profile. It shows that you have taken the time to personalize your online presence and are committed to building your personal brand. When sharing your LinkedIn profile with others, a clean and professional URL can make a positive impression and leave a lasting impact.

2. Improve Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the practice of optimizing your online content to rank higher in search engine results. By customizing your LinkedIn URL, you can include relevant keywords that are associated with your industry, skills, or job title. This can help improve your visibility in search engines when someone searches for professionals in your field. For example, if you are a marketing specialist, you may want to include the keyword “marketing” in your LinkedIn URL to increase your chances of appearing in relevant search results.

3. Simplify Sharing and Promotion

A customized LinkedIn URL is much easier to remember and share compared to a random combination of letters and numbers. Whether you are networking at an event, sending an email to a potential employer, or printing your LinkedIn URL on your business card, having a personalized URL makes it effortless for others to find and connect with you. It also adds a professional touch to any promotional materials or online platforms where you display your LinkedIn profile.

4. Consolidate Your Online Presence

If you have an existing personal website, blog, or portfolio, customizing your LinkedIn URL allows you to consolidate your online presence. By using the same or similar URL structure across various platforms, you create a cohesive brand identity and make it easier for others to find and recognize you online. This consistency reinforces your personal brand and strengthens your professional identity.

How to Change Your LinkedIn URL

If you’re ready to customize your LinkedIn URL or need to update your existing one, follow these steps:

  1. Access your LinkedIn profile page.
  2. Click on the “Edit public profile & URL” button below your profile picture and headline.
  3. On the right side of the page, you will see an option to edit your URL.
  4. Click on the pencil icon next to your current URL.
  5. Enter your desired URL in the text field. LinkedIn will automatically check the availability and let you know if it’s already taken.
  6. Once you have found an available URL, click on “Save” to update your LinkedIn URL.

It’s important to note that you can only change your LinkedIn URL a limited number of times, so choose wisely. Once you have set your customized URL, it’s best to stick with it to maintain consistency and avoid confusion.

How to Copy Your LinkedIn URL

Copying your LinkedIn URL is a simple process. Follow these steps to copy your LinkedIn URL:

  1. Access your LinkedIn profile page.
  2. Locate your LinkedIn URL below your profile picture and headline.
  3. Click on the link to highlight it.
  4. Right-click on the highlighted URL and select “Copy” from the dropdown menu. Alternatively, you can use the keyboard shortcut Ctrl+C (Windows) or Command+C (Mac) to copy the URL.

Once you have copied your LinkedIn URL, you can share it via email, social media, or any other communication channel of your choice. This allows others to easily access and view your LinkedIn profile.

Where to Find Your LinkedIn URL on the Mobile App

If you prefer using the LinkedIn mobile app, follow these steps to find your LinkedIn URL:

  1. Open the LinkedIn app on your smartphone.
  2. Tap on your profile picture in the top left corner of the screen.
  3. Scroll down and locate the “Edit public profile & URL” button.
  4. Tap on the button to access your LinkedIn URL customization page.
  5. Your current LinkedIn URL will be displayed at the top of the page.

From there, you can follow the same steps mentioned earlier to customize your URL or copy it to share with others.

LinkedIn URL Shortener: Should You Use One?

LinkedIn does not provide an official URL shortener for LinkedIn URLs. Unlike platforms like Twitter, where character limits are a concern, LinkedIn allows for longer URLs that include your name or relevant keywords. However, if you find that your LinkedIn URL is too long or difficult to remember, you can consider using a third-party URL shortening service to create a shorter, more concise link. Just make sure to choose a reputable service and be cautious when sharing shortened URLs, as they can sometimes be associated with spam or malicious content.

How to Edit Your LinkedIn URL

If you need to edit your LinkedIn URL after customizing it, follow these steps:

  1. Access your LinkedIn profile page.
  2. Click on the “Edit public profile & URL” button below your profile picture and headline.
  3. On the right side of the page, you will see your current URL.
  4. Click on the pencil icon next to your URL to edit it.
  5. Make the necessary changes to your URL.
  6. Click on “Save” to update your LinkedIn URL.

Remember, you have a limited number of times to change your LinkedIn URL, so make sure to double-check your changes before saving them.

Examples of Personalized LinkedIn URLs

To give you some inspiration, here are a few examples of personalized LinkedIn URLs:


These examples demonstrate how you can incorporate your name, industry, or area of expertise into your LinkedIn URL to make it unique and memorable.

How to Share Your LinkedIn URL

Now that you have customized your LinkedIn URL, it’s time to share it with others. Here are a few ways you can promote your LinkedIn profile:

1. Include it on Your Resume

When applying for jobs or networking opportunities, it’s common practice to include your LinkedIn URL on your resume. This allows potential employers to easily access your profile and learn more about your skills, experience, and professional background. Place your LinkedIn URL in the contact information section of your resume, along with your email address and phone number.

2. Add it to Your Email Signature

Including your LinkedIn URL in your email signature is a simple yet effective way to promote your profile. Every time you send an email, the recipient will have the opportunity to click on your LinkedIn URL and explore your professional background. This can be particularly useful when communicating with colleagues, clients, or potential business partners.

3. Share it on Social Media

Leverage the power of social media to expand your professional network and increase your visibility. Share your LinkedIn URL on platforms like Twitter, Facebook, and Instagram, along with a brief description of your expertise or current professional endeavors. Encourage your connections to connect with you on LinkedIn and explore your profile to learn more about your professional achievements.

4. Include it on Your Business Card

When attending networking events or industry conferences, having your LinkedIn URL on your business card can make it easier for others to connect with you online. It serves as a direct link to your professional profile and allows potential partners, clients, or employers to learn more about your skills and experience. Make sure to design your business card in a clean and professional manner, with your LinkedIn URL prominently displayed.

LinkedIn URL Best Practices

To make the most of your LinkedIn URL, consider the following best practices:

  • Keep it professional: Your LinkedIn URL should reflect your professional identity. Avoid using nicknames, personal slogans, or irrelevant words that may confuse or misrepresent your brand.
  • Use your name: Whenever possible, include your full name or a variation of it in your LinkedIn URL. This makes it easier for others to find and connect with you.
  • Be consistent: If you have multiple online profiles or a personal website, try to use the same or similar URL structure across all platforms. This creates a cohesive online presence and reinforces your personal brand.
  • Avoid special characters: LinkedIn URLs do not support special characters, such as punctuation marks or spaces. Stick to alphanumeric characters and hyphens when customizing your URL.
  • Regularly update your URL: As your professional identity evolves, you may need to update your LinkedIn URL to reflect changes in your industry, job title, or personal brand. Make sure to review and update your URL periodically to ensure it accurately represents your current professional endeavors.


Your LinkedIn URL is more than just a combination of letters and numbers. It is a powerful tool that can enhance your personal brand, improve your online visibility, and simplify the process of connecting with others in your industry. By customizing your LinkedIn URL and following best practices, you can create a professional online presence that accurately represents your skills, experience, and aspirations. So, take the time to optimize your LinkedIn URL and unlock the full potential of your professional identity.

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