The role of a LinkedIn URL in demonstrating your online presence and digital savvy

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26 Sep 2023  •   5 minutes read

Author: Admin

The Power of a Customized LinkedIn URL for Building Your Online Presence

In today’s digital age, having a strong online presence is crucial for professional success. One platform that plays a significant role in showcasing your skills and experience is LinkedIn. With over 740 million members worldwide, LinkedIn provides a powerful platform for networking, job hunting, and personal branding. One key element of your LinkedIn profile that can greatly enhance your online presence is your LinkedIn URL. In this article, we will discuss the importance of a customized LinkedIn URL, how to obtain and customize it, and how to leverage it to further your professional goals.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that directs users to your LinkedIn profile. By default, LinkedIn assigns a long and random combination of letters and numbers as your profile URL. For example, a default LinkedIn URL might look like this: https://www.linkedin.com/in/john-doe-123456789/. However, you have the option to customize this URL to make it more memorable and professional.

Why is a Customized LinkedIn URL Important?

A customized LinkedIn URL is important for several reasons:

1. Easy to Remember: A customized LinkedIn URL is much easier to remember and share than a random combination of letters and numbers. It allows you to include your name or a variation of it, making it more professional and personal.

2. Enhanced Professionalism: A customized LinkedIn URL adds a touch of professionalism to your profile. It shows that you have taken the time and effort to optimize your online presence and make it more accessible to others.

3. Improved Search Engine Optimization (SEO): Customizing your LinkedIn URL can also have positive effects on your search engine visibility. When someone searches for your name on Google, your LinkedIn profile is likely to appear among the top search results, especially if you have a unique and customized URL.

4. Branding Opportunity: A customized LinkedIn URL is an excellent branding opportunity. It allows you to align your LinkedIn profile with your personal brand and make a strong impression on potential employers, clients, and connections.

How to Obtain a Customized LinkedIn URL

Now that you understand the importance of a customized LinkedIn URL, let’s dive into the steps to obtain one:

Step 1: Sign in to your LinkedIn account

The first step is to sign in to your LinkedIn account using your username and password. If you don’t have an account yet, you can easily create one by visiting linkedin.com and following the signup instructions.

Step 2: Go to your Profile

Once you are signed in, click on the “Me” icon located at the top right corner of the LinkedIn homepage. From the dropdown menu, select “View profile.” This will take you to your LinkedIn profile page.

Step 3: Edit your Public Profile URL

On your LinkedIn profile page, you will see an option to edit your public profile URL. It is usually located under your profile picture and headline. Click on the “Edit public profile & URL” button to proceed.

Step 4: Customize your URL

In the next window, you will see your current LinkedIn URL. To customize it, click on the pencil icon next to the URL. This will allow you to edit your URL and choose a new, personalized one.

Step 5: Choose your Personalized URL

When choosing a personalized LinkedIn URL, it is best to keep it simple and professional. Ideally, you should use your full name or a variation of it. Avoid using numbers, hyphens, or any other special characters. LinkedIn will let you know if the URL you want is already taken or not available.

Step 6: Save your Changes

After selecting your personalized URL, click on the “Save” button to save your changes. LinkedIn will inform you if the URL is available or if you need to try a different variation.

How to Change Your LinkedIn URL

If you already have a LinkedIn URL but want to change it, you can follow these steps:

Step 1: Go to your Profile

Sign in to your LinkedIn account and go to your profile page.

Step 2: Edit your Public Profile URL

Click on the “Edit public profile & URL” button, located under your profile picture and headline.

Step 3: Change your URL

In the next window, click on the pencil icon next to your URL. This will allow you to edit your current URL and choose a new one.

Step 4: Save your Changes

Once you have selected your new URL, click on the “Save” button to save your changes.

Where to Find Your LinkedIn URL on the Mobile App

If you prefer to use the LinkedIn mobile app, here’s how you can find your LinkedIn URL:

Step 1: Open the LinkedIn App

Launch the LinkedIn app on your smartphone or tablet.

Step 2: Go to your Profile

Tap on the “Me” icon at the bottom right corner of the app. This will take you to your profile page.

Step 3: View your Profile Settings

On your profile page, tap on the three horizontal dots at the top right corner to access your profile settings.

Step 4: Find your Public Profile URL

In the profile settings menu, scroll down until you find the “Edit public profile & URL” option. Tap on it to view and customize your LinkedIn URL.

How to Share Your LinkedIn URL

Once you have obtained your personalized LinkedIn URL, it’s time to share it with the world. Here are a few ways you can do it:

1. Include it on Your Resume

When updating your resume, be sure to include your customized LinkedIn URL in the contact section. This allows potential employers and recruiters to easily access your LinkedIn profile and learn more about your professional background.

2. Add it to Your Email Signature

Another way to promote your LinkedIn profile is by adding the URL to your email signature. This way, every time you send an email, the recipient will have a direct link to your LinkedIn profile, making it easy for them to connect with you professionally.

3. Share it on Social Media

Take advantage of your existing social media accounts to share your LinkedIn URL. You can post it on platforms like Twitter, Facebook, and Instagram, along with a brief description of your professional goals and a call to action for others to connect with you on LinkedIn.

4. Use it on Business Cards

If you have printed business cards, make sure to include your customized LinkedIn URL. This way, whenever you distribute your business cards at networking events or meetings, people will have a direct link to your LinkedIn profile, making it easier for them to reach out to you in the future.

LinkedIn URL Best Practices

Now that you have your customized LinkedIn URL and know how to share it effectively, here are some best practices to keep in mind:

1. Keep it Professional

When choosing your personalized LinkedIn URL, make sure it reflects your professional identity. Avoid using nicknames, inappropriate words, or anything that may undermine your credibility.

2. Make it Consistent

Consistency is key when it comes to personal branding. If possible, try to use the same customized LinkedIn URL across all your professional platforms and profiles. This helps build a cohesive online presence and makes it easier for others to find and connect with you.

3. Update it if Necessary

As your career progresses and your professional goals evolve, you may need to update your LinkedIn URL to reflect these changes. For example, if you switch industries or change your job title, it may be beneficial to update your URL to align with your new focus.

4. Monitor Your Privacy Settings

While a customized LinkedIn URL can enhance your online presence, it is essential to be mindful of your privacy settings. Regularly review and update your privacy settings to ensure you are comfortable with the level of visibility your profile has on the platform.

Conclusion

Your LinkedIn URL is an essential tool in building your online presence and showcasing your digital savvy. By customizing your URL, you can make it easier for others to find and connect with you on LinkedIn. Whether you are job hunting, networking, or building your personal brand, a customized LinkedIn URL can give you an edge in the digital landscape. Follow the steps outlined in this article to obtain and customize your LinkedIn URL, and leverage it to further your professional goals. Remember to keep it professional, consistent, and up-to-date to maximize its impact. Happy networking!

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