The role of a LinkedIn URL in establishing yourself as a thought leader


26 Sep 2023  •   4 minutes read

Author: Admin

The Power of a Custom LinkedIn URL in Establishing Yourself as a Thought Leader

In today’s digital age, having a strong online presence is crucial for professionals looking to establish themselves as thought leaders in their industry. One platform that plays a significant role in personal branding is LinkedIn, the world’s largest professional networking site. Your LinkedIn profile serves as an online resume, showcasing your skills, experience, and expertise to potential employers, clients, and colleagues. One often overlooked aspect of your LinkedIn profile is your LinkedIn URL, which can be customized to enhance your personal brand and establish yourself as a thought leader. In this article, we will explore the importance of a custom LinkedIn URL and how you can optimize it to maximize your professional visibility and credibility.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that directs users to your LinkedIn profile. By default, LinkedIn assigns a URL that consists of a random combination of letters, numbers, and symbols. For example, your default LinkedIn URL might look something like this:

While this default URL may work just fine, it does not convey professionalism or make a lasting impression. By customizing your LinkedIn URL, you can create a memorable and professional web address that is easy to remember and share with others.

Why is a Custom LinkedIn URL Important?

A custom LinkedIn URL is important for several reasons:

  1. Professionalism: Having a custom LinkedIn URL adds a level of professionalism to your online presence. It shows that you take your personal brand seriously and are committed to presenting yourself in the best possible light.
  2. Memorability: A custom LinkedIn URL is much easier to remember and share with others compared to a random combination of letters and numbers. It makes it easier for people to find and connect with you online.
  3. Brand Consistency: A custom LinkedIn URL allows you to align your personal brand with your other online platforms, such as your website, blog, or social media profiles. Consistency across all platforms helps to reinforce your personal brand and increase your visibility.
  4. Search Engine Optimization (SEO): Having a custom LinkedIn URL that includes your name or relevant keywords can improve your search engine rankings. When someone searches for your name or area of expertise, your LinkedIn profile is more likely to appear at the top of the search results.

How to Get a Custom LinkedIn URL

Getting a custom LinkedIn URL is a simple process. Follow these steps to create your own:

  1. Sign in to your LinkedIn account and navigate to your profile page.
  2. Click on the “Edit public profile & URL” button on the right-hand side of your profile.
  3. Under the “Edit URL” section, you will see your current LinkedIn URL. Click on the pencil icon next to it.
  4. In the pop-up window, enter your desired custom URL. Ideally, this should be your full name or a variation of it.
  5. Click “Save” to save your changes.

Once you have saved your custom LinkedIn URL, it will become your permanent web address for your LinkedIn profile. Be sure to share this URL on your resume, business cards, email signature, and other professional platforms to increase your visibility and establish yourself as a thought leader.

LinkedIn URL Best Practices

Now that you have your custom LinkedIn URL, it’s important to optimize it to maximize its impact. Here are some best practices to follow:

  1. Use your full name: Ideally, your custom LinkedIn URL should include your full name or a variation of it. This helps with brand consistency and makes it easier for people to find and connect with you.
  2. Avoid numbers and symbols: To create a clean and professional URL, avoid using numbers, symbols, or unnecessary characters in your custom LinkedIn URL. Stick to letters and hyphens if needed.
  3. Keep it short and simple: A shorter URL is easier to remember and share. Try to keep your custom LinkedIn URL as concise as possible while still including your name.
  4. Include relevant keywords: If possible, include relevant keywords related to your industry or area of expertise in your custom LinkedIn URL. This can help improve your search engine rankings and attract the right audience.
  5. Regularly review and update: As your career progresses, you may want to update your custom LinkedIn URL to reflect any changes in your name or personal brand. Regularly review and update your URL to ensure it remains relevant and aligned with your professional goals.

Where to Find Your LinkedIn URL

There are several ways to find and share your LinkedIn URL:

  1. On your LinkedIn profile: Your LinkedIn URL is displayed prominently on your profile page. Simply navigate to your profile and copy the URL from the address bar of your web browser.
  2. In the LinkedIn mobile app: If you are using the LinkedIn mobile app, tap on your profile picture in the top left corner to access your profile. Scroll down to the “Contact Info” section, and you will find your LinkedIn URL listed there.
  3. On your resume and business cards: Including your custom LinkedIn URL on your resume and business cards is a great way to encourage others to connect with you professionally. It shows that you are active on LinkedIn and open to networking opportunities.

LinkedIn URL Shorteners

If you have a particularly long custom LinkedIn URL, you may want to consider using a URL shortener to make it more manageable. URL shorteners, such as Bitly or TinyURL, allow you to create a shorter, more concise URL that redirects to your LinkedIn profile. This can be especially useful when sharing your LinkedIn URL verbally or on platforms with character limits, such as Twitter.


Your LinkedIn URL is an essential element of your personal branding strategy. By customizing and optimizing your LinkedIn URL, you can enhance your professional visibility, establish yourself as a thought leader, and increase your chances of connecting with the right opportunities. Take the time to create a custom LinkedIn URL that reflects your personal brand and aligns with your professional goals. Remember to regularly review and update your URL to ensure it remains relevant as your career progresses. With a strong and memorable LinkedIn URL, you can make a lasting impression and stand out as a thought leader in your industry.

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