The role of a LinkedIn vanity URL in personal branding


26 Sep 2023  •   4 minutes read

Author: Admin

The Power of a LinkedIn Vanity URL in Personal Branding

When it comes to personal branding, LinkedIn is an essential platform for professionals to showcase their skills, experience, and accomplishments. With over 700 million users worldwide, LinkedIn provides a valuable opportunity to network, connect with industry leaders, and search for job opportunities. One often overlooked aspect of creating a strong personal brand on LinkedIn is the vanity URL. In this article, we will explore the role of a LinkedIn vanity URL in personal branding and provide step-by-step instructions on how to optimize and customize your LinkedIn profile URL for maximum impact.

What is a LinkedIn Vanity URL?

A LinkedIn vanity URL is a custom web address that replaces the random string of numbers and letters in your LinkedIn profile URL with a personalized and memorable name. For example, a typical LinkedIn profile URL might look like this: “”. However, with a vanity URL, it could be transformed into something like “”. This customization not only makes your profile URL easier to remember but also adds a professional touch to your personal brand.

Why is a LinkedIn Vanity URL Important for Personal Branding?

A LinkedIn vanity URL plays a crucial role in personal branding for several reasons. Firstly, it enhances your professional image by making your profile URL look clean, concise, and easy to remember. This is particularly important when networking or job hunting, as you want to make it as simple as possible for others to find and connect with you on LinkedIn.

Secondly, a vanity URL adds a level of professionalism to your online presence. It shows that you have taken the time to personalize and optimize your LinkedIn profile, which can leave a positive impression on potential employers, clients, or collaborators. It also demonstrates your attention to detail and commitment to presenting yourself in the best possible light.

Thirdly, a customized LinkedIn vanity URL helps to establish consistency across your personal brand. By aligning your LinkedIn profile URL with your other online platforms, such as your website or social media accounts, you create a cohesive and unified online presence. This makes it easier for others to find and recognize you across different channels, strengthening your personal brand and increasing your visibility in your industry.

How to Obtain a LinkedIn Vanity URL

Obtaining a LinkedIn vanity URL is a relatively simple process. Follow the step-by-step instructions below to create and customize your own vanity URL:

Step 1: Navigate to Your LinkedIn Profile Settings

To get started, log in to your LinkedIn account and navigate to your profile. Look for the “Me” icon in the top navigation bar and click on it. From the dropdown menu, select “View profile” to access your profile page. Once you’re on your profile, click on the “Edit public profile & URL” button, which is located in the top right corner of your profile page.

Step 2: Edit Your Public Profile URL

After clicking on the “Edit public profile & URL” button, you will be taken to the “Edit public profile” page. On this page, scroll down until you find the section titled “Edit URL” on the right-hand side. Here, you will see your current LinkedIn profile URL. To customize it, click on the pencil icon next to the URL.

Step 3: Customize Your LinkedIn Vanity URL

When you click on the pencil icon, a pop-up window will appear, allowing you to edit your LinkedIn vanity URL. You can choose any combination of letters, numbers, and dashes, as long as it adheres to LinkedIn’s guidelines. It’s important to choose a vanity URL that is professional, easy to remember, and closely aligned with your personal brand. Once you have entered your desired vanity URL, click on the “Save” button to confirm the changes.

Step 4: Share Your Vanity URL

Once you have customized your LinkedIn vanity URL, it’s time to share it with the world. Add it to your email signature, business cards, resume, and other professional materials to make it easy for others to find and connect with you on LinkedIn. You can also include it in your social media profiles or website, further enhancing your online presence and personal brand.

LinkedIn Vanity URL Best Practices

Now that you understand the importance of a LinkedIn vanity URL in personal branding and how to obtain one, let’s explore some best practices to optimize and maximize the impact of your customized URL:

1. Keep It Professional

When choosing a vanity URL for your LinkedIn profile, it’s essential to keep it professional and aligned with your personal brand. Avoid using nicknames, slang, or inappropriate words in your URL, as this could negatively impact your professional image. Stick to your name or a combination of your name and industry keywords to maintain a polished and credible online presence.

2. Use Keywords

Keywords play a vital role in search engine optimization (SEO) and can help improve the visibility of your LinkedIn profile. Incorporate relevant keywords related to your industry, skills, or job title in your vanity URL to increase the chances of your profile appearing in search results. For example, if you’re a graphic designer, consider customizing your URL to include “” or a similar variation.

3. Be Consistent

Consistency is key when it comes to personal branding. Ensure that your LinkedIn vanity URL matches or closely resembles the URLs of your other online platforms, such as your website or social media accounts. This consistency helps to establish a unified online presence and makes it easier for others to find and recognize you across different channels.

4. Monitor Your Profile’s Visibility

After customizing your LinkedIn vanity URL, it’s important to monitor the visibility and effectiveness of your profile. Regularly check your profile’s visibility in search results by conducting searches using your name, industry keywords, or job title. If you find that your profile is not appearing as high as you would like, consider making adjustments to your vanity URL or optimizing other aspects of your LinkedIn profile, such as your headline or summary.


A LinkedIn vanity URL is a powerful tool in personal branding, allowing professionals to create a memorable and professional online presence. By customizing and optimizing your LinkedIn profile URL, you can enhance your personal brand, increase your visibility, and make it easier for others to find and connect with you on LinkedIn. Follow the step-by-step instructions provided in this article to obtain your own vanity URL and incorporate best practices to maximize the impact of your customized URL. Start leveraging the power of a LinkedIn vanity URL in your personal branding efforts today!

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