The role of a personalized LinkedIn URL in attracting potential clients or customers

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26 Sep 2023  •   6 minutes read

Author: Admin

The Power of a Personalized LinkedIn URL for Attracting Clients or Customers

In the world of professional networking, having a strong online presence is essential. And when it comes to building your personal brand and attracting potential clients or customers, LinkedIn is the go-to platform. With over 500 million professionals on LinkedIn, it’s a goldmine for networking and business opportunities. But to truly stand out from the crowd, you need to optimize your LinkedIn profile in every way possible. One often overlooked aspect is the URL of your LinkedIn profile, also known as your LinkedIn URL.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that directs to your LinkedIn profile. By default, LinkedIn assigns you a URL that consists of a series of random numbers and letters. For example, your LinkedIn URL might look like this: www.linkedin.com/in/12345abc. However, LinkedIn allows you to customize your URL to make it more personalized and professional.

Why is a Personalized LinkedIn URL Important?

A personalized LinkedIn URL is important for several reasons:

1. Professionalism: A personalized URL adds a touch of professionalism to your LinkedIn profile. It shows that you take your online presence seriously and are committed to building a strong personal brand.

2. Branding: Your LinkedIn URL is an extension of your personal brand. By customizing your URL, you can incorporate your name or the name of your business, making it easier for people to find and remember you.

3. Search Engine Optimization (SEO): A customized LinkedIn URL can also help improve your search engine rankings. When someone searches for your name or your business on Google, your LinkedIn profile is likely to appear at the top of the search results. Having a personalized URL increases the chances of your profile ranking higher.

4. Easy Sharing: A personalized LinkedIn URL is easier to share with others. Whether you’re including it in your email signature, business card, or resume, a shorter and more recognizable URL is more likely to be typed correctly and remembered by others.

How to Get a Personalized LinkedIn URL

Now that you understand the importance of a personalized LinkedIn URL, let’s dive into how you can get one:

Step 1: Log in to LinkedIn: Visit the LinkedIn website and log in to your account. If you don’t have an account, create one by following the on-screen instructions.

Step 2: Go to your profile: Once you’re logged in, click on the “Me” icon in the top right corner of the page. From the dropdown menu, select “View profile.”

Step 3: Edit your public profile & URL: On your profile page, click on the “Edit public profile & URL” button, which is located in the top right corner of your profile, just below your profile picture.

Step 4: Customize your URL: On the right side of the screen, you’ll see a section called “Edit URL.” Click on the pencil icon next to your current URL to start customizing it.

Step 5: Choose your personalized URL: In the text box that appears, enter your desired URL. Ideally, you should use your full name or the name of your business. LinkedIn will let you know if the URL is available or not. If it’s not available, try adding a middle initial or a relevant keyword to make it unique.

Step 6: Save your changes: Once you’ve entered your desired URL, click on the “Save” button to save your changes. Your new personalized LinkedIn URL should now be active.

How to Change Your LinkedIn URL

If you already have a personalized LinkedIn URL but want to change it, follow these steps:

Step 1: Log in to LinkedIn: Visit the LinkedIn website and log in to your account.

Step 2: Go to your profile: Click on the “Me” icon in the top right corner of the page and select “View profile” from the dropdown menu.

Step 3: Edit your public profile & URL: On your profile page, click on the “Edit public profile & URL” button, located in the top right corner below your profile picture.

Step 4: Change your URL: Under the “Edit URL” section, click on the pencil icon next to your current URL. Delete your current URL and enter your new desired URL.

Step 5: Save your changes: Once you’ve entered your new URL, click on the “Save” button to save your changes. Your LinkedIn URL will now be updated to your new personalized URL.

How to Copy Your LinkedIn URL

If you want to copy your LinkedIn URL to share it with others, follow these steps:

Step 1: Log in to LinkedIn: Visit the LinkedIn website and log in to your account.

Step 2: Go to your profile: Click on the “Me” icon in the top right corner of the page and select “View profile” from the dropdown menu.

Step 3: Copy your URL: On your profile page, look for the “Edit public profile & URL” button, located in the top right corner below your profile picture. Right-click on the button and select “Copy link address” or “Copy link location” from the context menu.

Step 4: Paste your URL: Open a document or application where you want to paste your LinkedIn URL and press “Ctrl+V” (Windows) or “Command+V” (Mac) to paste it. Your LinkedIn URL will now be copied and ready to share.

Where to Find Your LinkedIn URL on the Mobile App

If you’re using the LinkedIn mobile app and want to find your LinkedIn URL, follow these steps:

Step 1: Open the LinkedIn app: Tap on the LinkedIn app icon on your mobile device to open the app.

Step 2: Go to your profile: Tap on the “Profile” icon at the bottom of the screen to go to your profile page.

Step 3: Find your LinkedIn URL: On your profile page, tap on the three dots icon in the top right corner of the screen. From the dropdown menu, select “Share profile.”

Step 4: Copy your URL: On the “Share profile” page, you’ll see your LinkedIn URL at the top. Tap on the “Copy” button to copy your URL to the clipboard.

Step 5: Share your URL: Open a document or application where you want to paste your LinkedIn URL and tap on the text field. From the context menu, select “Paste” to paste your URL. Your LinkedIn URL will now be copied and ready to share.

How to Shorten Your LinkedIn URL

If you find that your LinkedIn URL is too long or complex, you can use a URL shortener to create a more concise and memorable URL. Here’s how:

Step 1: Choose a URL shortener: There are several URL shortening services available, such as Bitly, TinyURL, and Rebrandly. Choose the one that suits your needs and sign up for an account if required.

Step 2: Copy your LinkedIn URL: Follow the steps mentioned earlier to copy your LinkedIn URL.

Step 3: Shorten your URL: Visit the URL shortening service’s website and paste your LinkedIn URL into the provided text box. Click on the “Shorten” or “Generate” button to create your shortened URL.

Step 4: Copy your shortened URL: Once your URL has been shortened, copy the new URL provided by the service.

Step 5: Use your shortened URL: You can now use your shortened LinkedIn URL in your email signature, business card, resume, or any other promotional materials.

LinkedIn URL Best Practices

Now that you know how to get a personalized LinkedIn URL and how to optimize it, here are some best practices to keep in mind:

1. Use your full name or business name: Ideally, your LinkedIn URL should include your full name or the name of your business. This makes it easier for people to find you and creates a sense of professionalism.

2. Keep it short and simple: A shorter URL is easier to remember and share. Avoid using excessive numbers, special characters, or irrelevant keywords in your URL.

3. Avoid changing your URL frequently: While you can change your LinkedIn URL whenever you want, it’s best to avoid frequent changes. Changing your URL too often can lead to broken links and confusion for those trying to find you.

4. Share your LinkedIn URL: Once you have your personalized LinkedIn URL, make sure to share it across your social media profiles, email signature, business cards, and any other relevant platforms. This will increase your visibility and make it easier for potential clients or customers to connect with you.

5. Monitor and update your profile regularly: Having a personalized LinkedIn URL is just one step in optimizing your LinkedIn profile. Make sure to regularly update your profile with relevant information, keywords, and engaging content to attract potential clients or customers.

Conclusion

A personalized LinkedIn URL is a small but powerful tool that can make a big difference in attracting potential clients or customers. By customizing your LinkedIn URL, you can add a touch of professionalism to your profile, improve your search engine rankings, and make it easier for others to find and remember you. Take the time to optimize your LinkedIn URL and make it a key component of your personal branding strategy. With the right URL, you’ll be one step closer to achieving your professional goals on LinkedIn.

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