The role of a personalized LinkedIn URL in building a strong professional network

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26 Sep 2023  •   5 minutes read

Author: Admin

The Power of a Personalized LinkedIn URL in Building a Strong Professional Network

LinkedIn has become the go-to platform for professionals looking to connect, network, and advance their careers. With over 740 million members worldwide, it’s a powerful tool for building a strong professional network and enhancing your online presence. One often overlooked feature of LinkedIn is the ability to customize your LinkedIn URL, which plays a significant role in establishing your personal brand and making it easier for others to find and connect with you.

What is a LinkedIn URL?

Before we dive into the benefits of a personalized LinkedIn URL, let’s first understand what it is. Your LinkedIn URL is the web address that leads to your LinkedIn profile. By default, LinkedIn assigns each user a URL that consists of a combination of random letters and numbers. However, you have the option to customize this URL to make it more professional and memorable.

The default LinkedIn URL looks something like this: linkedin.com/in/johndoe123456789. While this URL serves its purpose, it’s not very user-friendly or visually appealing. A personalized LinkedIn URL, on the other hand, can be customized to reflect your name or brand, making it easier for others to remember and find you.

For example, a personalized LinkedIn URL might look like this: linkedin.com/in/johndoe. This URL is not only shorter and more concise, but it also looks more professional and polished.

Why is a Personalized LinkedIn URL Important?

A personalized LinkedIn URL offers several advantages when it comes to building a strong professional network:

1. Enhanced Professional Branding

Your LinkedIn profile is an extension of your personal brand. By customizing your LinkedIn URL, you can reinforce your professional identity and create a consistent online presence. Using your full name or a variation of it in your URL helps establish credibility and makes it easier for others to identify you in search results.

For example, if your name is John Doe and you work in marketing, a personalized LinkedIn URL like linkedin.com/in/johndoemarketing can instantly convey your area of expertise and make a strong impression on potential employers, colleagues, or clients.

2. Increased Visibility in Search Engines

When someone searches for your name on search engines like Google, your LinkedIn profile is often one of the top results. By customizing your LinkedIn URL, you can optimize your online presence and improve your visibility in search engine results.

Search engines consider the words in your URL when determining the relevance and ranking of your profile. By including your name or relevant keywords in your personalized LinkedIn URL, you increase your chances of appearing higher in search results when someone searches for professionals in your field.

3. Ease of Sharing

A personalized LinkedIn URL is much easier to share with others compared to a long, randomly generated URL. Whether you’re including your LinkedIn URL on your business card, resume, or email signature, a shorter and more memorable URL is more likely to be typed correctly and accessed by others.

Additionally, when you share your LinkedIn profile on social media platforms or in email signatures, a personalized URL looks more professional and visually appealing. It shows that you’ve taken the time to customize your online presence and pay attention to the details, which can leave a positive impression on those who come across your profile.

How to Create a Personalized LinkedIn URL

Now that you understand the importance of a personalized LinkedIn URL, let’s explore how you can create one:

1. Access Your LinkedIn Profile Settings

Login to your LinkedIn account and navigate to your profile page. Click on the “Me” icon in the top navigation bar, and select “View profile” from the dropdown menu.

2. Click on “Edit public profile & URL”

On your profile page, locate the “Edit public profile & URL” button. It is usually located to the right of your profile photo and headline. Click on this button to access your profile settings.

3. Customize Your LinkedIn URL

Once you’re in the profile settings, scroll down to the “Edit your custom URL” section. Here, you’ll see your current LinkedIn URL and an option to edit it. Click on the pencil icon to begin customizing your URL.

4. Choose Your Desired URL

When customizing your LinkedIn URL, it’s best to use your full name or a variation of it. Avoid using numbers, special characters, or unrelated words that can make your URL difficult to remember or less professional.

If your name is common and the desired URL is already taken, consider adding your middle name, middle initial, or a relevant keyword to make it unique. For example, if linkedin.com/in/johndoe is already taken, you can try linkedin.com/in/johndoe-marketing or linkedin.com/in/johndoe123.

5. Save Your Changes

Once you’ve chosen your desired URL, click on the “Save” button to save your changes. LinkedIn will automatically check if the URL is available. If it’s not, you’ll be prompted to choose a different URL.

How to Share Your Personalized LinkedIn URL

Once you’ve created your personalized LinkedIn URL, it’s time to start sharing it with others. Here are some ways to make the most of your customized URL:

1. Include it on Your Resume and Business Cards

Your LinkedIn profile is an essential component of your professional portfolio. Including your personalized LinkedIn URL on your resume and business cards makes it easy for potential employers, recruiters, and clients to access your profile and learn more about your skills and experience.

When listing your LinkedIn URL on your resume, make sure to use the proper format. For example, you can include it in the header or footer of your resume, along with your other contact information. Use a font size that is easy to read and ensure that the URL is clickable when the resume is viewed digitally.

2. Add it to Your Email Signature

Every email you send is an opportunity to promote your personal brand and expand your professional network. Include your personalized LinkedIn URL in your email signature to make it easy for recipients to connect with you on LinkedIn.

Most email clients allow you to create a signature that automatically appears at the bottom of every email you send. Take advantage of this feature by adding your LinkedIn URL alongside your name, job title, and other relevant contact information.

3. Share it on Social Media

LinkedIn is a social networking platform, so it only makes sense to share your personalized LinkedIn URL on other social media platforms as well. Include it in your Instagram bio, Twitter bio, or Facebook profile to encourage your friends, followers, and connections to connect with you on LinkedIn.

If you’re active on other professional networking platforms, such as Behance or Dribbble, consider adding your LinkedIn URL to your profile there as well. This helps create a cohesive online presence and makes it easy for others to connect with you across different platforms.

4. Incorporate it in your Online Portfolio or Website

If you have an online portfolio or personal website, make sure to prominently display your personalized LinkedIn URL. This allows visitors to easily navigate to your LinkedIn profile and learn more about your professional background and accomplishments.

Consider adding a “Connect with me on LinkedIn” button or widget on your website that links directly to your LinkedIn profile. This encourages visitors to connect with you and stay updated on your professional journey.

Conclusion

In today’s digital age, a strong professional network is crucial for career growth and opportunities. A personalized LinkedIn URL plays a significant role in building that network and enhancing your online presence. By customizing your LinkedIn URL, you can enhance your professional branding, increase your visibility in search engines, and make it easier for others to find and connect with you.

Take the time to create a personalized LinkedIn URL that reflects your personal brand and area of expertise. Share it on your resume, business cards, email signature, and social media profiles to maximize its impact. Remember, a personalized LinkedIn URL is a small but powerful tool that can make a big difference in your professional networking efforts.

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