The role of a personalized LinkedIn URL in establishing industry expertise


26 Sep 2023  •   4 minutes read

Author: Admin

The Power of a Personalized LinkedIn URL in Establishing Industry Expertise

LinkedIn has become the go-to platform for professionals looking to connect with others in their industry, showcase their expertise, and build their personal brand. With over 740 million members worldwide, LinkedIn provides a unique opportunity to network, share content, and establish oneself as an industry expert.

Why is a Personalized LinkedIn URL Important?

One often overlooked aspect of a LinkedIn profile is the URL associated with it. By default, LinkedIn assigns a random combination of numbers and letters to your profile URL, making it difficult to remember and share with others. However, LinkedIn offers the option to customize your URL to reflect your name or area of expertise, which can have a significant impact on your online presence and industry authority.

How to Get a Personalized LinkedIn URL

Getting a personalized LinkedIn URL is a simple process that can be done in a few easy steps. Here’s how:

Step 1: Accessing Your LinkedIn Profile

To begin, log in to your LinkedIn account and navigate to your profile page. This can be done by clicking on “Me” in the top navigation bar and selecting “View profile” from the dropdown menu.

Step 2: Finding Your Current LinkedIn URL

Once you’re on your profile page, look for your current LinkedIn URL. It is usually located underneath your profile picture and basic information. It will be a combination of numbers and letters, such as “”.

Step 3: Customizing Your LinkedIn URL

Click on the “Edit public profile & URL” button, which is typically located on the right side of the page, near your profile picture. This will take you to a new page where you can edit various aspects of your public profile.

Step 4: Editing Your LinkedIn URL

Scroll down the page until you find the section labeled “Edit your custom URL”. Here, you can enter the desired URL you want to use for your LinkedIn profile. It is recommended to use your full name or a variation of it, as this makes it easier for others to find and remember your profile.

Step 5: Saving Your Changes

After entering your desired URL, click on the “Save” button to save your changes. LinkedIn will automatically check if the URL is available and notify you if it’s already taken. If that’s the case, try adding a middle initial, a nickname, or a relevant keyword to make it unique.

Why You Should Customize Your LinkedIn URL

Customizing your LinkedIn URL offers several benefits that can help establish your industry expertise and enhance your professional brand. Here’s why you should take the time to personalize your URL:

1. Improved Online Visibility

A personalized LinkedIn URL is easier to remember and share with others. When networking or applying for jobs, having a simple and professional URL makes it easier for people to find and access your profile. It also improves your visibility in search engine results, making it more likely for others to discover your LinkedIn profile when searching for relevant keywords.

2. Enhanced Professional Branding

Your LinkedIn profile serves as an online representation of your professional brand. By customizing your URL, you are aligning it with your personal brand and making it consistent with your other online platforms, such as your website or blog. This creates a cohesive online presence and helps establish your expertise and credibility within your industry.

3. Increased Trust and Credibility

A personalized LinkedIn URL adds a level of professionalism and credibility to your profile. It shows that you have taken the time to optimize your online presence and pay attention to the details. This can make a positive impression on potential employers, clients, or connections, as it demonstrates your commitment to presenting yourself in the best possible light.

4. Easy Sharing and Networking

When attending networking events, conferences, or industry gatherings, having a personalized LinkedIn URL makes it effortless to share your profile with others. You can include it on your business cards, email signature, or other promotional materials, allowing people to connect with you directly and learn more about your professional background and accomplishments.

Optimizing Your Personalized LinkedIn URL

Once you have customized your LinkedIn URL, there are a few additional steps you can take to optimize it for maximum impact:

1. Incorporate Keywords

Include relevant keywords in your LinkedIn URL to improve its search engine optimization (SEO). Think about the words or phrases that best represent your industry, skills, or area of expertise, and integrate them into your URL. For example, if you are a graphic designer specializing in branding, your URL could be something like “”.

2. Share Your URL on Social Media and Other Platforms

Once you have customized your LinkedIn URL, make sure to share it on your other social media profiles, websites, or blogs. This cross-promotion helps drive traffic to your LinkedIn profile and encourages others to connect with you. Additionally, consider adding your LinkedIn URL to your email signature and any professional documents, such as resumes or cover letters.

3. Monitor and Update Your URL

Regularly monitor the performance of your LinkedIn URL and make updates as needed. If you change jobs, acquire new skills, or want to highlight different aspects of your professional background, consider updating your URL accordingly. This ensures that your LinkedIn profile remains up-to-date and accurately reflects your current expertise and interests.


A personalized LinkedIn URL is a valuable tool in establishing industry expertise and enhancing your professional brand. By customizing your URL, you improve your online visibility, enhance your professional branding, increase trust and credibility, and make it easier to share and network with others. Take the time to optimize your LinkedIn URL and leverage its power to showcase your skills, experience, and accomplishments to the world.

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