The role of a personalized LinkedIn URL in establishing your personal brand


26 Sep 2023  •   4 minutes read

Author: Admin

The Role of a Personalized LinkedIn URL in Establishing Your Personal Brand

LinkedIn has become the go-to platform for professionals looking to connect with others in their industry, showcase their expertise, and find new career opportunities. With over 700 million users worldwide, it’s essential to make your LinkedIn profile stand out from the crowd. One way to do that is by customizing your LinkedIn URL to reflect your personal brand. In this article, we’ll explore the importance of a personalized LinkedIn URL and how you can create one that aligns with your professional goals.

What is a LinkedIn URL?

Before we dive into the benefits of a personalized LinkedIn URL, let’s first understand what it is. A LinkedIn URL is a unique web address that directs users to your LinkedIn profile. By default, LinkedIn assigns a generic URL to your profile, which includes a combination of your name and random numbers or letters. For example, it might look something like this:

Why Personalize Your LinkedIn URL?

While the generic LinkedIn URL serves its purpose, customizing your LinkedIn URL can significantly impact your personal brand. Here’s why:

1. Increased Professionalism

Having a personalized LinkedIn URL gives your profile a more professional look and feel. It shows that you’ve taken the time to create a polished online presence and pay attention to the details. When potential employers or clients see a customized URL, they’ll perceive you as someone who takes their professional brand seriously.

2. Enhanced Branding

Your LinkedIn profile is an extension of your personal brand. By customizing your URL, you can reinforce your brand identity and make it more memorable. Using your name or a variation of it in your URL helps create consistency across your online presence and makes it easier for people to find and recognize you.

3. Improved Search Engine Optimization (SEO)

A personalized LinkedIn URL can also positively impact your search engine rankings. When someone searches for your name on Google or another search engine, your LinkedIn profile is likely to appear among the top results. By customizing your URL with your name, you increase the chances of your profile ranking higher in search results, making it easier for others to discover you online.

How to Create a Personalized LinkedIn URL

Now that you understand the importance of a personalized LinkedIn URL, let’s walk through the steps to create one:

Step 1: Access Your LinkedIn Profile Settings

To begin, log in to your LinkedIn account and navigate to your profile page. Click on the “Me” icon at the top right corner of the screen, and select “View Profile” from the dropdown menu. This will take you to your LinkedIn profile.

Step 2: Edit Your Public Profile & URL

Next, click on the “Edit public profile & URL” button on the right-hand side of your profile page. This will open a new page where you can customize your public profile settings.

Step 3: Customize Your URL

Scroll down until you see the section titled “Edit Your Custom URL.” Here, you’ll find the current URL assigned to your profile. Click on the pencil icon next to the URL to edit it.

Step 4: Choose Your Customized URL

In the pop-up window, enter your desired URL in the text field. Ideally, you should use your full name or a variation of it to keep it professional and easy to remember. Avoid using numbers or random characters unless they are an integral part of your personal brand. Once you’ve entered your desired URL, click “Save” to apply the changes.

Step 5: Spread the Word

Once you’ve created your personalized LinkedIn URL, make sure to promote it across your other online platforms. Add it to your email signature, include it on your business cards, and share it on your other social media profiles. The more you promote your customized URL, the more visibility it will gain, and the easier it will be for others to connect with you on LinkedIn.

FAQs About LinkedIn URLs

1. How can I find my LinkedIn URL?

Finding your LinkedIn URL is simple. Log in to your LinkedIn account and navigate to your profile page. Look for the URL displayed under your profile picture and headline. It should follow the format

2. Can I change my LinkedIn URL?

Yes, you can change your LinkedIn URL at any time. Follow the steps outlined earlier in this article to customize your URL to your liking.

3. Can I copy my LinkedIn URL?

Copying your LinkedIn URL is easy. Simply navigate to your profile page and highlight the URL displayed under your profile picture and headline. Right-click on the highlighted URL and select “Copy” from the dropdown menu. You can then paste the URL wherever you’d like to share it.

4. Can I use a URL shortener for my LinkedIn URL?

LinkedIn does not allow the use of URL shorteners for customized LinkedIn URLs. You must use the full URL assigned to your profile.


In today’s digital world, establishing a strong personal brand is crucial for professional success. A personalized LinkedIn URL is a simple yet effective way to enhance your online presence and make a lasting impression on potential employers, clients, and industry peers. By customizing your LinkedIn URL, you demonstrate your commitment to professionalism, improve your brand consistency, and boost your visibility in search engine results. Take the time to create a personalized LinkedIn URL that aligns with your personal brand and watch as your online presence flourishes.

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