The role of a personalized LinkedIn URL in networking and job searching

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26 Sep 2023  •   5 minutes read

Author: Admin

The Power of Personalized LinkedIn URLs in Networking and Job Searching

In today’s digital age, having a strong online presence is crucial, especially when it comes to networking and job searching. LinkedIn, the world’s largest professional networking platform, has become the go-to platform for professionals to connect, share information, and find job opportunities. One important aspect of your LinkedIn profile is your personalized LinkedIn URL. In this article, we will explore the role of a personalized LinkedIn URL in networking and job searching, and how you can optimize it to enhance your online presence.

What is a Personalized LinkedIn URL?

A personalized LinkedIn URL is a unique web address that directs to your LinkedIn profile. By default, LinkedIn assigns a long and random URL to your profile, which is not ideal for sharing or including in your resume. However, you have the option to customize your LinkedIn URL to make it more professional and memorable.

For example, instead of having a URL like linkedin.com/in/johndoe123456789, you can have a personalized URL like linkedin.com/in/johndoe. This not only looks more professional but also makes it easier for others to find and remember your profile.

How to Get a Personalized LinkedIn URL?

Getting a personalized LinkedIn URL is a simple process. Here’s a step-by-step guide to help you:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture at the top right corner of the screen.
  3. Select “Settings & Privacy” from the dropdown menu.
  4. Scroll down to the “Edit public profile & URL” section and click on the “Edit” button next to your URL.
  5. In the “Edit URL” window, enter your desired URL in the text box.
  6. Click on the “Save” button to save your changes.

It’s important to note that your personalized URL must be unique and not already taken by someone else. LinkedIn will show you if the URL you entered is available or not. If it’s not available, you may need to try different variations until you find an available one.

Why is a Personalized LinkedIn URL Important?

A personalized LinkedIn URL offers several benefits that can greatly impact your networking and job searching efforts:

1. Professionalism:

Having a personalized LinkedIn URL adds a level of professionalism to your online presence. It shows that you take your professional image seriously and are committed to building a strong personal brand. A customized URL is also easier to remember and share, making it more likely for others to visit your profile.

2. Branding:

Your LinkedIn profile is an extension of your personal brand. A personalized URL allows you to align your LinkedIn profile with your brand identity. For example, if you are a graphic designer, having a URL like linkedin.com/in/johndoe-designer can reinforce your expertise and specialization in the design field.

3. Search Engine Optimization (SEO):

A personalized LinkedIn URL can also help improve your online presence in search engine results. When someone searches for your name on Google or any other search engine, your LinkedIn profile is likely to appear among the top results. A customized URL with your name can make it easier for search engines to identify and index your profile, increasing its visibility.

4. Easy Sharing:

When networking or applying for jobs, it’s common to share your LinkedIn profile with others. A personalized LinkedIn URL makes it easier to share your profile across different platforms, such as email signatures, business cards, resumes, and social media profiles. It eliminates the need to remember and type a long and complex URL, increasing the chances of others visiting your profile.

How to Optimize Your Personalized LinkedIn URL?

Now that you understand the importance of a personalized LinkedIn URL, let’s explore some strategies to optimize it:

1. Use Your Full Name:

The most effective personalized LinkedIn URLs include your full name. This not only looks professional but also makes it easier for others to find and recognize your profile. Avoid using initials or nicknames unless you are widely known by them in your professional field.

2. Keep it Short and Simple:

Short and simple URLs are easier to remember and share. Try to keep your personalized LinkedIn URL as concise as possible. Avoid adding unnecessary numbers, hyphens, or special characters that can make it complex and difficult to type.

3. Include Keywords:

Incorporating relevant keywords in your personalized LinkedIn URL can enhance its visibility in search engine results. Think about the keywords that best represent your professional expertise and include them in your URL. For example, if you are a marketing manager, consider adding keywords like “marketing” or “digitalmarketing” in your URL.

4. Update Your URL as Needed:

Your professional journey may evolve over time, and it’s important to keep your LinkedIn URL up to date. If you change your name, switch careers, or want to rebrand your online presence, make sure to update your personalized LinkedIn URL accordingly. This will ensure consistency and accuracy in your online profiles.

Using Your Personalized LinkedIn URL on Your Resume

Your resume is one of the most important tools in your job search. Including your personalized LinkedIn URL on your resume can provide potential employers with easy access to your professional profile. Here’s how you can do it:

  1. At the top of your resume, include your contact information, including your name, phone number, email address, and your personalized LinkedIn URL.
  2. Format the LinkedIn URL as a clickable hyperlink. For example, you can use the text “LinkedIn Profile” and link it to your personalized URL.
  3. Make sure the hyperlink is easily distinguishable from the rest of your resume by using a different font color or underlining it.

By including your personalized LinkedIn URL on your resume, you make it convenient for employers to learn more about your qualifications and experience. It also demonstrates your tech-savviness and proactive approach to networking.

Where to Find Your LinkedIn URL on the Mobile App?

If you primarily use the LinkedIn mobile app, you may wonder where to find your personalized LinkedIn URL. Here’s how you can locate it:

  1. Open the LinkedIn app on your mobile device.
  2. Tap on your profile picture at the top left corner of the screen.
  3. Scroll down to the “Edit public profile & URL” section and tap on it.
  4. Under the “Edit URL” section, you will find your personalized LinkedIn URL.
  5. You can tap on the “Edit” button to customize it if needed.

Remember to update your mobile app with the latest version to access all the features and settings.

Using a LinkedIn URL Shortener

In some cases, you may prefer to use a shortened URL for your LinkedIn profile. LinkedIn offers a built-in URL shortener that helps you create a shorter and more concise URL. Here’s how you can use it:

  1. Follow the steps mentioned earlier to access the “Edit public profile & URL” section of your LinkedIn account.
  2. Click on the “Edit” button next to your personalized URL.
  3. Under the “Your public profile URL” section, click on the “Edit” button next to your URL.
  4. In the “Edit URL” window, you will find the option to create a shorter URL.
  5. Click on the “Save” button to save your changes.

A shortened LinkedIn URL can be useful when you have limited space to display or share your profile link. It’s also easier to type and remember, making it more convenient for others to access your profile.

Example of a Personalized LinkedIn URL

Here’s an example of a personalized LinkedIn URL:

Original URL: linkedin.com/in/johndoe123456789

Personalized URL: linkedin.com/in/johndoe

As you can see, the personalized URL is shorter, more professional, and easier to remember and share.

Sharing Your Personalized LinkedIn URL

Once you have customized your LinkedIn URL, it’s time to share it with others. Here are some effective ways to share your personalized LinkedIn URL:

  • Include it in your email signature.
  • Add it to your business cards.
  • Share it on your social media profiles, such as Twitter, Facebook, and Instagram.
  • Include it in your online portfolio or personal website.
  • Include it in your professional profiles on other networking platforms.
  • Mention it during networking events or job fairs.
  • Include it in your job applications and cover letters.
  • Share it with colleagues, mentors, and industry professionals.

By actively sharing your personalized LinkedIn URL, you increase the visibility of your profile and make it easier for others to connect with you.

Final Thoughts

A personalized LinkedIn URL plays a crucial role in networking and job searching. It adds professionalism to your online presence, enhances your personal brand, and improves your visibility in search engine results. By customizing your LinkedIn URL and optimizing it with relevant keywords, you can make it easier for others to find and remember your profile. Remember to include your personalized LinkedIn URL on your resume and share it across different platforms to maximize its impact. Take advantage of this powerful tool to enhance your networking efforts and open doors to exciting job opportunities.

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