The role of a shortened LinkedIn URL in building a personal brand.


26 Sep 2023  •   4 minutes read

Author: Admin

The Power of a Shortened LinkedIn URL in Building Your Personal Brand

In today’s digital age, a strong online presence is essential for professionals looking to build their personal brand. One platform that plays a crucial role in this process is LinkedIn. With its vast network of professionals and recruiters, LinkedIn offers a unique opportunity to showcase your skills, experience, and expertise to a wide audience. However, simply having a LinkedIn profile is not enough. To truly stand out and leave a lasting impression, you need to pay attention to the smallest details, such as your LinkedIn URL.

What is a LinkedIn URL?

Your LinkedIn URL is a unique web address that directs people to your LinkedIn profile. By default, LinkedIn assigns a long and complex URL consisting of random numbers and letters to each profile. For example, your default LinkedIn URL might look something like “”

While this default URL serves its purpose of directing people to your profile, it is not memorable or visually appealing. It also does not reflect your personal brand. This is where a shortened LinkedIn URL comes into play.

Why You Should Customize Your LinkedIn URL

A customized LinkedIn URL allows you to create a personal brand identity that is easy to remember and share. It not only looks more professional but also gives you a sense of credibility and authority. Here are a few reasons why you should consider customizing your LinkedIn URL:

1. Branding

Your LinkedIn URL is an extension of your personal brand. By customizing it, you can incorporate your name or a variation of it, making it easier for people to find and remember you. A personalized LinkedIn URL adds a touch of professionalism and authenticity to your profile, making it more appealing to potential employers, clients, and collaborators.

2. Memorability

A shorter and more concise LinkedIn URL is easier to remember and share. It can be included in your email signature, business cards, and other marketing materials. By making it effortless for people to find and access your profile, you increase the chances of them engaging with your content and connecting with you.

3. Search Engine Optimization (SEO)

Customizing your LinkedIn URL can also boost your search engine ranking. Search engines like Google take into account the keywords in your URL when determining the relevance of a page. By including your name or relevant keywords in your LinkedIn URL, you increase the chances of your profile appearing higher in search results.

How to Get a Custom LinkedIn URL

Now that you understand the importance of a shortened LinkedIn URL, let’s explore how you can get one. Follow these simple steps to customize your LinkedIn URL:

1. Go to Your LinkedIn Profile

Log in to your LinkedIn account and navigate to your profile. You can do this by clicking on your profile picture in the top right corner of the LinkedIn homepage and selecting “View Profile” from the dropdown menu.

2. Edit Your Public Profile & URL

Once you are on your profile, click on the “Edit public profile & URL” button, which is located to the right of your profile picture. This will take you to the editing page for your public profile.

3. Customize Your URL

On the editing page, scroll down until you find the “Edit your custom URL” section. Here, you can type in the custom URL you want to use for your LinkedIn profile. Ideally, your custom URL should include your name or a variation of it. Avoid using special characters or numbers that may make it harder for people to remember or type.

4. Save Your Changes

After entering your desired custom URL, click on the “Save” button to save your changes. LinkedIn will verify the availability of the URL and let you know if it is already taken. If your desired URL is available, it will be saved, and you can start using it immediately.

How to Share Your LinkedIn URL

Now that you have a customized LinkedIn URL, it’s time to make the most of it by sharing it with others. Here are a few ways you can share your LinkedIn URL to boost your personal brand:

1. Include it in Your Email Signature

One of the easiest and most effective ways to share your LinkedIn URL is by including it in your email signature. This way, every time you send an email, the recipient can easily access your profile and learn more about you.

2. Add it to Your Business Cards

When networking or attending professional events, having your LinkedIn URL on your business cards can make it easier for people to connect with you online. It provides a direct link to your professional profile and allows others to learn more about your skills and experience.

3. Share it on Social Media

Leverage the power of social media platforms to share your LinkedIn URL with your connections. Post about your achievements, share insightful articles, and include a link to your LinkedIn profile in your posts. This way, you can drive traffic to your profile and increase your visibility within your industry.

4. Include it in Your Resume

When applying for jobs or freelance opportunities, consider including your LinkedIn URL in your resume. This allows potential employers or clients to learn more about you beyond what is mentioned in your resume. It also demonstrates your commitment to building a strong professional network and staying connected with industry peers.


In conclusion, a shortened LinkedIn URL can significantly impact your personal brand. It helps create a memorable and professional impression, boosts your search engine ranking, and makes it easier for others to find and connect with you. By customizing your LinkedIn URL and strategically sharing it across various platforms, you can enhance your online presence and build a strong personal brand that sets you apart from the competition.

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