The role of a shortened LinkedIn URL in job search success.

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26 Sep 2023  •   6 minutes read

Author: Admin

The Power of a Shortened LinkedIn URL in Job Search Success

When it comes to job searching, having a strong online presence is essential. And one of the most important platforms to showcase your professional experience and skills is LinkedIn. With over 740 million members worldwide, LinkedIn has become the go-to platform for recruiters and job seekers alike. However, simply having a LinkedIn profile is not enough. To stand out from the crowd and increase your chances of landing your dream job, you need to optimize your LinkedIn profile and make it easily accessible to potential employers. One way to do that is by creating a shortened LinkedIn URL.

What is a LinkedIn URL?

Before we delve into the importance of a shortened LinkedIn URL, let’s first understand what a LinkedIn URL is. A LinkedIn URL is a unique web address that directs users to your LinkedIn profile. It typically includes your name and some random numbers and letters. For example, a standard LinkedIn URL might look like this: www.linkedin.com/in/johndoe1234567.

How to Get Your LinkedIn URL?

If you’re new to LinkedIn or haven’t customized your URL yet, getting your LinkedIn URL is a simple process. Just follow these steps:

1. Log in to your LinkedIn account and navigate to your profile page.

2. Click on the “Edit public profile & URL” button, which is located below your profile picture.

3. On the right-hand side of the page, you’ll see your current LinkedIn URL. Click on the pencil icon next to it.

4. A pop-up window will appear where you can edit your URL. Type in your desired URL and click “Save.”

5. Congratulations! You’ve now created your own customized LinkedIn URL.

Why Should You Shorten Your LinkedIn URL?

Now that you know how to get your LinkedIn URL, you might be wondering why you should bother shortening it. Here are a few reasons why a shortened LinkedIn URL can significantly impact your job search success:

1. Easy to Share

A shortened LinkedIn URL is much easier to share with potential employers and networking contacts. Instead of having to remember and type in a long and complicated URL, they can simply click on a short, concise link that takes them directly to your profile. This not only saves time but also makes it more likely that they will actually visit your profile.

2. Professional Appearance

Having a shortened LinkedIn URL gives your profile a more professional appearance. Instead of relying on a generic URL with random numbers and letters, a customized URL that includes your name or a variation of it shows that you take your professional image seriously. It demonstrates attention to detail and makes it easier for potential employers to remember and find your profile.

3. Search Engine Optimization (SEO)

Another advantage of a shortened LinkedIn URL is that it can help improve your search engine rankings. When you use relevant keywords in your URL, search engines like Google are more likely to index your profile higher in search results. This means that when recruiters or hiring managers search for professionals with your skills and experience, your profile is more likely to appear on the first page of results.

4. Enhanced Personal Branding

Your LinkedIn profile is an extension of your personal brand. By customizing your LinkedIn URL, you can align it with your personal brand and create a consistent online presence. This can help you stand out from the competition and make a lasting impression on potential employers. It also makes it easier for others to find and recommend your profile.

How to Change Your LinkedIn URL?

If you’re not satisfied with your current LinkedIn URL and want to change it, don’t worry. LinkedIn allows you to edit your URL at any time. Here’s how:

1. Log in to your LinkedIn account and navigate to your profile page.

2. Click on the “Edit public profile & URL” button, which is located below your profile picture.

3. On the right-hand side of the page, you’ll see your current LinkedIn URL. Click on the pencil icon next to it.

4. Edit your URL to your desired choice and click “Save.”

5. Voila! Your LinkedIn URL has been successfully changed.

How to Customize Your LinkedIn URL?

Customizing your LinkedIn URL is a great way to make it more memorable and reflective of your personal brand. Here are some tips to help you customize your LinkedIn URL:

1. Use Your Full Name

Whenever possible, try to use your full name in your LinkedIn URL. This not only makes it easier for others to find you but also gives your profile a more professional appearance. If your full name is already taken, consider adding a middle initial, your industry, or a relevant keyword to make it unique.

2. Keep It Simple

Avoid using numbers, random characters, or excessive hyphens in your LinkedIn URL. Stick to a simple and clean format that is easy to remember and type. The goal is to make it as user-friendly as possible for potential employers and networking contacts.

3. Avoid Generic Terms

Try to avoid using generic terms like “professional” or “expert” in your LinkedIn URL. Instead, focus on keywords that are specific to your industry or area of expertise. This will help optimize your profile for search engines and increase your chances of being found by the right people.

Where to Find Your LinkedIn URL on the App?

If you primarily use the LinkedIn mobile app and want to find your LinkedIn URL, here’s how:

1. Open the LinkedIn app on your smartphone or tablet.

2. Tap on your profile picture, located in the top left corner of the screen.

3. Scroll down to the “Contact Info” section and tap on it.

4. Under the “Websites” section, you’ll find your LinkedIn URL.

LinkedIn URL Shortener Tools

If you’re looking for a quick and easy way to shorten your LinkedIn URL, there are several online tools available that can help. Here are a few popular LinkedIn URL shortener tools:

1. Bitly

Bitly is a popular URL shortening service that allows you to create short, customized links for your LinkedIn profile. Simply copy and paste your LinkedIn URL into Bitly, and it will generate a shortened link that you can share with others. Bitly also provides analytics and tracking features, so you can see how many people have clicked on your link.

2. TinyURL

TinyURL is another widely used URL shortening service. It works in a similar way to Bitly, allowing you to create short, memorable links for your LinkedIn profile. Simply enter your LinkedIn URL into TinyURL, and it will generate a shortened link that you can easily share with others.

3. Rebrandly

Rebrandly is a popular URL shortening platform that offers advanced customization features. With Rebrandly, you can not only create shortened links for your LinkedIn profile but also customize the link’s domain name. This allows you to create branded links that reflect your personal or company brand.

How to Edit Your LinkedIn URL?

If you’ve already customized your LinkedIn URL but want to make further edits, LinkedIn allows you to do so. Here’s how:

1. Log in to your LinkedIn account and navigate to your profile page.

2. Click on the “Edit public profile & URL” button, which is located below your profile picture.

3. On the right-hand side of the page, you’ll see your current LinkedIn URL. Click on the pencil icon next to it.

4. Edit your URL to your desired choice and click “Save.”

5. Your LinkedIn URL has been successfully edited.

How to Share Your LinkedIn URL?

Now that you have a shortened and customized LinkedIn URL, it’s time to start sharing it with others. Here are a few ways to effectively share your LinkedIn URL:

1. Add it to Your Resume

One of the most common ways to share your LinkedIn URL is by including it on your resume. This allows potential employers to easily access your profile and learn more about your qualifications and experience. Be sure to place your LinkedIn URL in a prominent position, such as in the header or footer of your resume.

2. Include it in Your Email Signature

Another effective way to share your LinkedIn URL is by including it in your email signature. This ensures that every email you send includes a direct link to your profile, making it easy for recipients to connect with you professionally. Consider adding a call-to-action or a brief description of your expertise to encourage people to click on the link.

3. Share it on Social Media

Take advantage of your existing social media networks by sharing your LinkedIn URL on platforms like Facebook, Twitter, and Instagram. This allows your friends, colleagues, and followers to easily access your profile and stay updated on your professional endeavors. You can even create posts or tweets that highlight specific accomplishments or projects to further showcase your expertise.

The Impact of a Shortened LinkedIn URL on Your Resume

Including a shortened LinkedIn URL on your resume can have a significant impact on your job search success. Here’s how:

1. Increased Visibility

By providing a direct link to your LinkedIn profile on your resume, you make it easier for recruiters and hiring managers to access your complete professional profile. This gives them a more comprehensive view of your qualifications, experience, and skills, increasing your chances of getting noticed and invited for an interview.

2. Additional Information

Your resume is limited to one or two pages, making it difficult to include all the relevant information about your professional background. By including a shortened LinkedIn URL, you provide an opportunity for recruiters to explore additional details about your work history, education, certifications, and more. This can help you stand out from other applicants and demonstrate your commitment to your professional growth.

3. Social Proof

Your LinkedIn profile serves as a form of social proof, showcasing recommendations, endorsements, and connections from colleagues, industry leaders, and clients. By including a shortened LinkedIn URL on your resume, you give recruiters an easy way to validate your skills and expertise, making you a more credible candidate.

Conclusion

In today’s competitive job market, having a strong online presence is crucial. Optimizing your LinkedIn profile and creating a shortened URL can significantly impact your job search success. By making it easy for potential employers to find and access your profile, you increase your visibility, enhance your personal branding, and demonstrate your commitment to professionalism. So, take the time to customize your LinkedIn URL and watch as it opens doors to new opportunities and career advancements.

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