The role of a unique LinkedIn URL in personal branding for freelancers or entrepreneurs

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26 Sep 2023  •   3 minutes read

Author: Admin

The Power of a Unique LinkedIn URL in Personal Branding

As a freelancer or entrepreneur, building a strong personal brand is essential for success. One often overlooked aspect of personal branding is having a unique LinkedIn URL. Your LinkedIn profile is one of the first things people see when they search for you online, so it’s important to make a strong impression. In this article, we’ll explore the role of a unique LinkedIn URL in personal branding and how it can benefit your career. We’ll also discuss how to get a custom LinkedIn URL, how to change it, and how to optimize it for maximum impact.

What is a LinkedIn URL?

Before we dive into the importance of having a unique LinkedIn URL, let’s first understand what a LinkedIn URL is. Your LinkedIn URL is the web address that leads directly to your LinkedIn profile. By default, your LinkedIn URL is typically a long string of random numbers and letters. However, LinkedIn allows you to customize this URL to make it more unique and memorable.

Why is a unique LinkedIn URL important for personal branding?

A unique LinkedIn URL is important for personal branding for several reasons. Firstly, it makes it easier for people to find and remember your profile. Having a URL that includes your name or your business name makes it more memorable and professional. It also helps in search engine optimization, as search engines like Google prioritize personalized URLs over generic ones.

Secondly, a unique LinkedIn URL adds credibility to your personal brand. When you have a custom URL, it shows that you take your personal brand seriously and have invested time and effort into cultivating a professional online presence. It also helps you stand out from the crowd and differentiate yourself from others with similar names or businesses.

Thirdly, a unique LinkedIn URL allows for easier sharing across different platforms. Whether you’re including your LinkedIn profile URL on your resume, business card, or social media profiles, having a short and personalized URL makes it easier for others to access and connect with your profile.

How to get a custom LinkedIn URL

Getting a custom LinkedIn URL is a simple process. Follow these steps to create your personalized LinkedIn URL:

  1. Log in to your LinkedIn account and navigate to your profile page.
  2. Click on the “Edit public profile & URL” button on the right-hand side of your profile.
  3. In the right-hand column, under “Edit URL,” click on the pencil icon next to your current URL.
  4. Type in your desired custom URL in the text box provided. Ideally, you should use your full name or your business name to make it easily recognizable.
  5. Click on the “Save” button to save your new custom LinkedIn URL.

It’s important to note that not all custom URLs may be available, especially if someone else has already claimed it. In such cases, you may need to get creative and include a middle initial, a relevant keyword, or a different variation of your name or business name.

How to change your LinkedIn URL

If you already have a custom LinkedIn URL but want to change it, follow these steps:

  1. Log in to your LinkedIn account and navigate to your profile page.
  2. Click on the “Edit public profile & URL” button on the right-hand side of your profile.
  3. In the right-hand column, under “Edit URL,” click on the pencil icon next to your current URL.
  4. Erase your current URL and type in your new desired custom URL in the text box provided.
  5. Click on the “Save” button to save your new custom LinkedIn URL.

Remember, changing your LinkedIn URL may affect any existing links or bookmarks that lead to your profile. Make sure to update any references to your old URL to ensure a seamless transition.

Optimizing your LinkedIn URL for maximum impact

Now that you have a custom LinkedIn URL, it’s important to optimize it for maximum impact. Here are some tips to make the most of your personalized URL:

  1. Include relevant keywords: Incorporate relevant keywords into your custom LinkedIn URL to improve its search engine optimization. For example, if you’re a graphic designer, include the word “design” or “graphic” in your URL.
  2. Keep it simple and professional: Avoid using special characters, numbers, or excessive hyphens in your URL. Stick to your name or business name to keep it professional and memorable.
  3. Share it across platforms: Include your custom LinkedIn URL on your resume, business cards, email signature, and other online platforms to encourage others to visit your profile.
  4. Track its performance: Use LinkedIn’s built-in analytics tools to track the performance of your custom URL. Monitor the number of profile views, connection requests, and engagement to measure the impact of your personal branding efforts.

Conclusion

A unique LinkedIn URL plays a crucial role in personal branding for freelancers and entrepreneurs. It helps you stand out, adds credibility to your personal brand, and makes it easier for others to find and connect with you. By customizing your LinkedIn URL and optimizing it for maximum impact, you can enhance your personal branding efforts and increase your chances of success in the professional world. So take the time to create a custom LinkedIn URL that reflects your personal brand and watch your online presence soar.

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