The role of a URL shortener in engaging your LinkedIn audience

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26 Sep 2023  •   5 minutes read

Author: Admin

The Importance of Using a URL Shortener on LinkedIn

In today’s digital age, LinkedIn has become one of the most popular platforms for professionals to connect, network, and showcase their skills and experiences. With over 700 million users worldwide, it has become essential for individuals and businesses to make their LinkedIn profiles stand out from the crowd. One way to do this is by customizing your LinkedIn URL and using a URL shortener.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that directs users to your LinkedIn profile. It typically includes your name and some random numbers and letters. For example, a standard LinkedIn URL might look like this: www.linkedin.com/in/johndoe1234. While this URL is functional, it is not very user-friendly or memorable.

How to Get Your LinkedIn URL

Getting your LinkedIn URL is a simple process. Just follow these steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, look for the section that displays your URL under your profile picture.
  5. Click on the “Edit public profile & URL” button.
  6. In the right-hand column, you will see your current URL. Click on the pencil icon next to it to edit your URL.
  7. Enter your desired custom URL in the text box.
  8. Click on the “Save” button to save your changes.

Benefits of Customizing Your LinkedIn URL

Customizing your LinkedIn URL offers several benefits:

1. Professionalism

A customized LinkedIn URL gives your profile a more professional look. It shows that you have taken the time and effort to personalize your online presence. This attention to detail can make a positive impression on potential employers, clients, and colleagues.

2. Memorability

A customized URL is easier to remember than a random string of numbers and letters. It makes it more convenient for people to find and visit your profile. Whether you’re networking at an event, sending an email, or adding your LinkedIn URL to your business card, a custom URL makes it easier for others to connect with you.

3. Branding

By customizing your LinkedIn URL, you can incorporate your name or brand into the URL itself. This helps reinforce your personal or professional brand and makes your profile more recognizable. Consistency in branding across different platforms can also help improve your online visibility and credibility.

4. Search Engine Optimization (SEO)

A customized LinkedIn URL can also contribute to your search engine optimization efforts. By including relevant keywords in your URL, you increase the chances of your profile appearing in search engine results when someone searches for those keywords. This can help improve your online visibility and attract more opportunities.

How to Customize Your LinkedIn URL

LinkedIn allows you to customize your URL to make it more personalized and memorable. Here’s how you can do it:

  1. Go to your LinkedIn profile page.
  2. Click on the “Edit public profile & URL” button.
  3. In the right-hand column, you will see your current URL. Click on the pencil icon next to it to edit your URL.
  4. Enter your desired custom URL in the text box.
  5. LinkedIn will let you know if your desired URL is available. If it’s not, you’ll need to try a different variation.
  6. Once you find an available URL, click on the “Save” button to save your changes.

LinkedIn URL Optimization Tips

Once you have customized your LinkedIn URL, there are a few optimization tips you can follow to make the most of it:

1. Use Your Name

Include your name in your custom URL to make it more personal and professional. This helps others recognize and remember your profile.

2. Keep It Simple

Avoid using numbers, special characters, or excessive words in your URL. Keep it simple and easy to remember. Shorter URLs tend to be more user-friendly.

3. Include Keywords

Consider including relevant keywords in your URL to improve your search engine visibility. Think about the words or phrases that potential employers or clients might use when searching for someone with your skills and expertise.

4. Be Consistent

If you have multiple online profiles or websites, try to use a consistent URL structure across all platforms. This helps reinforce your personal or professional brand and makes it easier for others to find and recognize you.

The Role of a URL Shortener on LinkedIn

While customizing your LinkedIn URL is important, there may be instances where you need to share your profile in a shorter and more concise format. This is where a URL shortener comes in handy.

A URL shortener is a tool that converts a long URL into a shorter, more manageable one. It takes the long string of characters in your LinkedIn URL and condenses it into a shorter and more shareable format. For example, a shortened LinkedIn URL might look like this: www.shorturl.com/johndoe.

Using a URL shortener on LinkedIn can help you engage your audience in several ways:

1. Social Media Sharing

When sharing your LinkedIn profile on social media platforms like Twitter or Instagram, you may be limited by the character count. A shortened URL allows you to include your profile link without taking up too much space. It also makes it easier for others to click on the link and visit your profile.

2. Email Signatures

Adding a shortened LinkedIn URL to your email signature makes it convenient for recipients to access your profile. Instead of displaying a long and cumbersome URL, a shorter and more visually appealing link can encourage more clicks and profile visits.

3. Business Cards

When networking at events or conferences, you may want to include your LinkedIn profile on your business card. A shortened URL can save valuable space on the card and make it easier for recipients to type in the URL or scan it using a QR code.

4. Tracking and Analytics

Some URL shorteners offer tracking and analytics features that allow you to monitor the performance of your LinkedIn profile link. You can track the number of clicks, the geographic location of the visitors, and other valuable data. This information can help you understand the effectiveness of your LinkedIn marketing efforts and make adjustments if needed.

How to Use a URL Shortener on LinkedIn

Using a URL shortener on LinkedIn is a straightforward process. Here’s how you can do it:

  1. Choose a reputable URL shortening service. There are many options available, such as Bitly, TinyURL, and Rebrandly.
  2. Go to the URL shortener’s website.
  3. Copy and paste your LinkedIn profile URL into the provided box.
  4. Click on the “Shorten” or “Generate” button.
  5. The URL shortener will generate a shortened URL for your LinkedIn profile.
  6. Copy the shortened URL and use it to share your LinkedIn profile on various platforms.

Choosing the Right URL Shortener

When choosing a URL shortener for your LinkedIn profile, consider the following factors:

1. Reliability and Uptime

Choose a URL shortener that has a good track record of reliability and uptime. You want to ensure that your shortened links are always accessible and don’t lead to any error pages.

2. Customization Options

Look for a URL shortener that allows you to customize the shortened URL. Some services offer vanity URLs or the ability to add your own domain name to the link. This helps maintain your branding and professionalism.

3. Analytics and Tracking

If you want to track the performance of your LinkedIn profile link, choose a URL shortener that offers analytics and tracking features. This can provide valuable insights into the effectiveness of your LinkedIn marketing efforts.

4. Security

Ensure that the URL shortener you choose has proper security measures in place. This includes protection against malware, spam, and phishing attacks. You don’t want your audience to be redirected to malicious websites.

Conclusion

Customizing your LinkedIn URL and using a URL shortener can significantly enhance your LinkedIn profile’s visibility and engagement. A custom URL adds a professional touch to your profile, makes it easier for others to find you, and improves your search engine optimization. Meanwhile, a URL shortener allows you to share your profile link more effectively on various platforms and provides tracking and analytics features.

By taking advantage of these tools and techniques, you can optimize your LinkedIn profile and increase your chances of connecting with the right people, securing job opportunities, and growing your professional network.

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