The role of a URL shortener in optimizing your LinkedIn SEO

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26 Sep 2023  •   5 minutes read

Author: Admin

The Power of Customized LinkedIn URLs | Optimize Your LinkedIn SEO

When it comes to optimizing your LinkedIn profile for better visibility and search engine optimization (SEO), one often overlooked aspect is the customization of your LinkedIn URL. A customized LinkedIn URL not only makes it easier for others to find and connect with you, but it also plays a crucial role in enhancing your online presence and personal branding. In this article, we will explore the importance of a URL shortener in optimizing your LinkedIn SEO, and provide step-by-step instructions on how to change, copy, and personalize your LinkedIn URL.

What is a LinkedIn URL and How to Get It?

Before we dive into the details of optimizing your LinkedIn URL, let’s first understand what it is and how to find it. Your LinkedIn URL is a unique web address that directs users to your LinkedIn profile. It typically consists of “linkedin.com/in/” followed by your name or a combination of your name and some random characters. To get your LinkedIn URL, follow these steps:

  1. Login to your LinkedIn account and go to your profile page.
  2. In the top section of your profile, click on the “Edit public profile & URL” button.
  3. On the right side of the next page, you will see your current LinkedIn URL under the “Edit your custom URL” section.
  4. Click on the pencil icon next to your URL to edit it or customize it.
  5. Once you’ve made the desired changes, click on the “Save” button to finalize your new LinkedIn URL.

Why Should You Customize Your LinkedIn URL?

Now that you know how to get your LinkedIn URL, you might be wondering why it’s important to customize it. Well, there are several reasons why you should consider customizing your LinkedIn URL:

  1. Improved Visibility: A customized LinkedIn URL is easier to remember and share with others. It allows you to include your name or a relevant keyword, making it more likely to appear in search engine results.
  2. Personal Branding: By customizing your LinkedIn URL, you can create a strong personal brand and establish yourself as an industry expert. It adds a professional touch to your profile and helps you stand out from the crowd.
  3. Easy Sharing: A shorter and personalized LinkedIn URL is easier to share on business cards, resumes, email signatures, and other marketing materials. It not only looks cleaner but also enhances your online presence.
  4. Consistent Branding: If you have a personal website or blog, customizing your LinkedIn URL allows you to maintain consistent branding across all your online platforms. It helps create a cohesive and professional image.

How to Change Your LinkedIn URL?

If you’re not happy with your current LinkedIn URL and want to change it to something more personalized, follow these simple steps:

  1. Go to your LinkedIn profile page and click on the “Edit public profile & URL” button in the top section of your profile.
  2. On the right side of the next page, click on the pencil icon next to your current LinkedIn URL.
  3. Type in your desired LinkedIn URL in the text field.
  4. Make sure to use your name or a relevant keyword that reflects your professional identity.
  5. Click on the “Save” button to save your changes.

How to Copy Your LinkedIn URL?

Copying your LinkedIn URL is useful when you want to share it with others or include it in your email signature, resume, or business card. Here’s how you can copy your LinkedIn URL:

  1. Login to your LinkedIn account and go to your profile page.
  2. In the top section of your profile, click on the “Edit public profile & URL” button.
  3. On the right side of the next page, you will see your LinkedIn URL under the “Edit your custom URL” section.
  4. Click on the “Copy” button next to your URL to copy it to your clipboard.
  5. You can now paste your LinkedIn URL wherever you want to share it.

Using a URL Shortener for LinkedIn

While LinkedIn allows you to customize your URL to some extent, you might find that the options are limited or not available if someone else already claimed your desired URL. This is where a URL shortener comes in handy. A URL shortener is a tool that takes a long and complex URL and generates a shorter and more manageable version. By using a URL shortener, you can create a customized and branded LinkedIn URL that is both memorable and professional.

There are several URL shortener tools available online, such as Bitly, TinyURL, and Rebrandly. These tools allow you to create a shortened URL for your LinkedIn profile and customize it according to your preferences. When choosing a URL shortener, consider the following factors:

  • Branding Options: Look for a URL shortener that allows you to customize the shortened URL with your personal or company branding. This helps reinforce your brand identity and makes your URL more recognizable.
  • Analytics and Tracking: Some URL shorteners provide analytics and tracking features, allowing you to monitor the performance of your LinkedIn URL. This can be useful in measuring the effectiveness of your online marketing efforts.
  • Integration: Check if the URL shortener integrates with other platforms or social media networks. This can make it easier to share your LinkedIn URL across different channels and track its performance.
  • Security: Ensure that the URL shortener you choose is secure and reliable. You don’t want your LinkedIn URL to redirect to spammy or malicious websites.

Once you have chosen a URL shortener tool, follow these steps to create a customized LinkedIn URL:

  1. Go to the URL shortener tool of your choice and sign up for an account if required.
  2. Copy your LinkedIn profile URL from your profile page.
  3. Paste the LinkedIn profile URL into the URL shortener tool.
  4. Customize the shortened URL according to your preferences.
  5. Verify that the shortened URL works correctly and redirects to your LinkedIn profile.
  6. Save or copy the shortened URL and use it to promote your LinkedIn profile.

Best Practices for LinkedIn URL Customization

Now that you know how to change, copy, and customize your LinkedIn URL, here are some best practices to keep in mind:

  • Keep it Professional: Your LinkedIn URL is a representation of your professional identity. Make sure to use your name or a relevant keyword that reflects your industry or area of expertise. Avoid using random characters or numbers that are difficult to remember.
  • Avoid Keyword Stuffing: While it’s important to include relevant keywords in your LinkedIn URL, avoid keyword stuffing. Overusing keywords can make your URL look spammy and negatively impact your SEO.
  • Avoid Special Characters: Stick to alphanumeric characters when customizing your LinkedIn URL. Special characters, such as underscores or hyphens, can sometimes cause issues with URL redirection.
  • Monitor Your URL: Regularly check the performance of your LinkedIn URL and make necessary adjustments. If you notice a decline in visibility or engagement, consider revising your URL or updating your profile to better align with your goals.
  • Share Your URL Strategically: Be strategic in sharing your LinkedIn URL. Include it in your email signature, resume, business cards, and other marketing materials. Leverage social media platforms and online communities to promote your LinkedIn profile and connect with industry professionals.

Conclusion

A customized LinkedIn URL can have a significant impact on your online presence and personal branding. By optimizing your LinkedIn URL with the help of a URL shortener, you can improve your visibility, enhance your personal brand, and establish yourself as an industry expert. Remember to choose a URL shortener that aligns with your branding goals and offers the necessary features for tracking and analytics. Follow the best practices mentioned in this article to create a memorable and professional LinkedIn URL that will make you stand out from the crowd.

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