The role of a valid LinkedIn URL in showcasing skills and expertise to potential employers.

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26 Sep 2023  •   6 minutes read

Author: Admin

The Importance of a Valid LinkedIn URL for Showcasing Skills and Expertise

When it comes to finding a job or advancing in your career, having a strong online presence is essential. One platform that plays a crucial role in professional networking and job searching is LinkedIn. With over 700 million users worldwide, LinkedIn provides a unique opportunity to connect with industry professionals, showcase your skills and expertise, and discover new career opportunities. One key element of your LinkedIn profile that often goes overlooked is your LinkedIn URL. In this article, we will explore the importance of having a valid LinkedIn URL and how it can enhance your personal brand.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that directs to your LinkedIn profile. It serves as your online identity on the platform, allowing others to easily access and view your professional information. By default, LinkedIn assigns a generic URL to your profile, which includes a combination of letters, numbers, and special characters. However, this default URL is not the most effective way to showcase your personal brand and make a memorable impression on potential employers.

How to Get a LinkedIn URL?

Obtaining a LinkedIn URL is a simple process that can be completed in just a few steps:

  1. Sign in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the page.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, locate the section below your profile picture that displays your current LinkedIn URL.
  5. Click on the “Edit public profile & URL” button.
  6. In the right-hand column, you will find the option to edit your URL.
  7. Click on the pencil icon next to your current URL.
  8. Enter your desired LinkedIn URL in the text box.
  9. Click “Save” to apply the changes.

Why is a Valid LinkedIn URL Important?

A valid LinkedIn URL is important for several reasons:

1. Professionalism and Credibility

A customized LinkedIn URL demonstrates professionalism and credibility. It shows that you have taken the time to personalize your profile and pay attention to details. A generic URL with random characters can give the impression that you are not fully invested in your professional online presence. On the other hand, a valid LinkedIn URL that includes your name or relevant keywords instantly boosts your credibility and makes it easier for others to remember and find your profile.

2. Personal Branding

Your LinkedIn URL is an integral part of your personal brand. It helps to establish your online identity and differentiate you from other professionals with similar names. By customizing your LinkedIn URL to include your full name or a variation of it, you create a consistent online presence that aligns with your personal brand. This consistency is crucial for building trust and recognition among potential employers and industry peers.

3. Search Engine Optimization (SEO)

Having a valid LinkedIn URL that includes your name or relevant keywords can significantly improve your search engine optimization (SEO) efforts. When potential employers or recruiters search for professionals with specific skills or expertise, having a customized LinkedIn URL increases your chances of appearing higher in the search results. This can lead to more profile views, connection requests, and ultimately, more career opportunities.

How to Change Your LinkedIn URL?

If you already have a LinkedIn URL but want to change it to a more customized and professional one, follow these steps:

  1. Sign in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the page.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, locate the section below your profile picture that displays your current LinkedIn URL.
  5. Click on the “Edit public profile & URL” button.
  6. In the right-hand column, you will find the option to edit your URL.
  7. Click on the pencil icon next to your current URL.
  8. Enter your desired LinkedIn URL in the text box.
  9. Click “Save” to apply the changes.

How to Copy Your LinkedIn URL?

If you need to copy your LinkedIn URL to share it with others or include it in your resume or business card, follow these steps:

  1. Sign in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the page.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, locate the section below your profile picture that displays your current LinkedIn URL.
  5. Right-click on the URL and select “Copy” from the context menu.
  6. The LinkedIn URL is now copied to your clipboard and ready to be pasted.

Where to Find Your LinkedIn URL on the LinkedIn App?

If you prefer to access LinkedIn on your mobile device using the LinkedIn app, follow these steps to find your LinkedIn URL:

  1. Open the LinkedIn app on your mobile device.
  2. Tap on your profile picture in the top left corner of the screen.
  3. Scroll down to the “Contact and Personal Info” section.
  4. Tap on the “Edit” icon next to “Websites”.
  5. You will find your LinkedIn URL listed under the “Profile” section.

LinkedIn URL Shortener

LinkedIn offers a URL shortening feature that allows you to create a more concise and shareable version of your LinkedIn URL. This can be useful when sharing your LinkedIn profile on social media platforms with character limitations, such as Twitter. To access the LinkedIn URL shortener, follow these steps:

  1. Sign in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the page.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, locate the section below your profile picture that displays your current LinkedIn URL.
  5. Click on the “Edit public profile & URL” button.
  6. In the right-hand column, you will find the option to customize your URL.
  7. Click on the pencil icon next to your current URL.
  8. Enter your desired LinkedIn URL in the text box.
  9. Click “Save” to apply the changes.
  10. After saving your customized LinkedIn URL, LinkedIn will provide you with a shortened version of the URL.
  11. Copy the shortened LinkedIn URL and use it for sharing on social media platforms or other online channels.

How to Edit Your LinkedIn URL?

If you want to make changes or edits to your LinkedIn URL after initially customizing it, follow these steps:

  1. Sign in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the page.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, locate the section below your profile picture that displays your current LinkedIn URL.
  5. Click on the “Edit public profile & URL” button.
  6. In the right-hand column, you will find the option to edit your URL.
  7. Click on the pencil icon next to your current URL.
  8. Make the necessary changes to your LinkedIn URL in the text box.
  9. Click “Save” to apply the changes.

LinkedIn URL Examples

Here are a few examples of effective and customized LinkedIn URLs:

  • linkedin.com/in/yourfullname
  • linkedin.com/in/yourfullnameindustry
  • linkedin.com/in/yourfirstnamelastname
  • linkedin.com/in/yourfullnamecareer

How to Share Your LinkedIn URL?

Sharing your LinkedIn URL with others is a great way to expand your professional network and showcase your skills and expertise. Here are some effective ways to share your LinkedIn URL:

  1. Include your LinkedIn URL in your email signature.
  2. Add your LinkedIn URL to your resume or CV.
  3. Share your LinkedIn URL on other social media platforms, such as Twitter, Facebook, or Instagram.
  4. Include your LinkedIn URL on your business card.
  5. Include your LinkedIn URL in your professional portfolio or personal website.
  6. Share your LinkedIn URL in industry-specific online communities or forums.
  7. Send your LinkedIn URL directly to potential employers or recruiters.

LinkedIn URL Format

The format of a LinkedIn URL is as follows:

linkedin.com/in/yourfullname

It is important to note that the “yourfullname” part of the URL should be replaced with your actual full name or a variation of it. Avoid using special characters or spaces in your LinkedIn URL, as it can make it difficult for others to access your profile.

What if I Have an Invalid LinkedIn URL?

If you have an invalid LinkedIn URL or a URL that includes random characters, it is important to change it to a valid and customized URL. Follow the steps mentioned earlier in this article on how to change your LinkedIn URL to create a more professional and impactful online presence.

LinkedIn URL on Your Resume

Including your LinkedIn URL on your resume is becoming increasingly common in today’s digital age. It provides potential employers with easy access to your professional profile and allows them to learn more about your skills and expertise. When adding your LinkedIn URL to your resume, make sure to place it prominently in the header or footer section of the document. You can also hyperlink the URL to make it clickable, allowing employers to navigate directly to your LinkedIn profile with a single click.

In Conclusion

A valid LinkedIn URL is a powerful tool in showcasing your skills and expertise to potential employers. By customizing and optimizing your LinkedIn URL, you can enhance your personal brand, improve your online visibility, and increase your chances of landing your dream job. Take the time to obtain a valid LinkedIn URL, customize it to align with your personal brand, and share it strategically to maximize its impact. Remember, your LinkedIn URL is not just a web address; it is a representation of your professional identity and can make a significant difference in your career success.

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