The role of LinkedIn in building industry influence and thought leadership


26 Sep 2023  •   3 minutes read

Author: Admin

The Power of LinkedIn: Building Industry Influence and Thought Leadership

In today’s digital age, professionals across various industries are leveraging the power of LinkedIn to build their personal brand, establish industry influence, and showcase their thought leadership. With over 675 million users worldwide, LinkedIn has become the go-to platform for professionals to connect, share insights, and network with like-minded individuals.

What is LinkedIn URL?

Your LinkedIn URL is the unique web address that leads to your LinkedIn profile. It serves as your online identity within the LinkedIn platform, allowing others to easily find and connect with you. By default, LinkedIn assigns a random combination of numbers and letters as your URL, but it can be customized to reflect your name or area of expertise.

How to Get Your LinkedIn URL?

To find your LinkedIn URL, follow these steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture or avatar in the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. In the top right corner of your profile, you will see your LinkedIn URL. It will look something like this:

How to Change Your LinkedIn URL?

If you want to change your LinkedIn URL to something more personalized, follow these steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture or avatar in the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. In the top right corner of your profile, click on the “Edit public profile & URL” button.
  5. Under the “Edit URL” section on the right side, click on the pencil icon next to your current URL.
  6. Enter your desired URL in the text box. It can be your name, a combination of your name and area of expertise, or any other unique identifier.
  7. Click “Save” to save your new LinkedIn URL.

How to Customize Your LinkedIn URL?

Customizing your LinkedIn URL can help create a stronger personal brand and make it easier for others to find and remember you. Here are some tips to customize your LinkedIn URL:

  • Include your full name: Using your full name in the URL can make it more professional and recognizable.
  • Add your area of expertise: If you have a specific area of expertise or niche, consider including it in your URL to showcase your specialization.
  • Avoid numbers and random characters: Stick to words and avoid using numbers or random characters in your URL, as it can make it difficult for others to remember or type.
  • Keep it simple: Choose a URL that is simple, concise, and easy to spell.
  • Avoid using spaces or special characters: LinkedIn URLs don’t support spaces or special characters, so use hyphens or underscores to separate words.

Where to Find Your LinkedIn URL on the App?

If you’re using the LinkedIn mobile app, follow these steps to find your LinkedIn URL:

  1. Open the LinkedIn app on your smartphone or tablet.
  2. Tap on your profile picture or avatar in the top left corner of the screen.
  3. Your LinkedIn URL will be displayed under your name and headline.

How to Share Your LinkedIn URL?

Once you have customized your LinkedIn URL, it’s important to share it effectively to maximize its impact. Here are some ways to share your LinkedIn URL:

  • Add it to your email signature: Include your LinkedIn URL in your email signature to make it easy for recipients to connect with you.
  • Include it on your business card: Add your LinkedIn URL to your business card to encourage professional connections.
  • Share it on social media: Promote your LinkedIn profile by sharing your URL on other social media platforms, such as Twitter or Facebook.
  • Include it in your resume: Add your LinkedIn URL to your resume to provide potential employers with additional information about your professional background.

LinkedIn URL Optimization Tips

Optimizing your LinkedIn URL can help improve your visibility and searchability on the platform. Here are some tips to optimize your LinkedIn URL:

  • Include relevant keywords: Incorporate keywords related to your industry, skills, or expertise in your LinkedIn URL to increase your chances of appearing in relevant search results.
  • Use lowercase letters: LinkedIn URLs are case-insensitive, so using lowercase letters is recommended for consistency.
  • Keep it concise: Try to keep your LinkedIn URL as short and concise as possible to make it easier to remember and share.
  • Regularly update your URL: As you progress in your career or shift your focus, consider updating your LinkedIn URL to reflect your current professional identity.


LinkedIn plays a crucial role in building industry influence and thought leadership. By optimizing and customizing your LinkedIn URL, you can enhance your personal brand, make it easier for others to connect with you, and showcase your expertise within your industry. Remember to share your LinkedIn URL effectively across different platforms to expand your network and establish yourself as a thought leader. Start leveraging the power of LinkedIn today and unlock new opportunities for professional growth and development.

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