The role of LinkedIn Premium in building a professional brand


26 Sep 2023  •   4 minutes read

Author: Admin

The Power of LinkedIn Premium: Building Your Professional Brand

LinkedIn has become the go-to platform for professionals looking to connect, network, and build their personal brand. With its vast user base and robust features, it offers a unique opportunity to showcase your skills, experience, and accomplishments to the professional world. While a free LinkedIn account can be useful, LinkedIn Premium takes your professional brand to the next level. In this article, we will explore the role of LinkedIn Premium in building a professional brand and discuss its benefits and features.

What is LinkedIn Premium?

LinkedIn Premium is a subscription-based service offered by LinkedIn that provides enhanced features and tools to help professionals grow their network, find opportunities, and stand out in a competitive job market. It offers a range of plans tailored to different needs, including LinkedIn Premium Business, Sales Navigator, and Job Seeker. Let’s dive into the various benefits and features of LinkedIn Premium.

LinkedIn Premium Benefits

LinkedIn Premium offers several benefits that can significantly impact your professional brand. Let’s take a closer look at some of the key advantages:

1. Enhanced Profile Visibility

One of the primary benefits of LinkedIn Premium is increased profile visibility. With a Premium subscription, your profile is prioritized in search results, making it more likely for recruiters and potential employers to find you. This increased visibility can give your professional brand a significant boost, as it allows you to reach a wider audience and make valuable connections.

2. InMail Messaging

LinkedIn Premium subscribers have access to InMail, a powerful messaging feature that allows you to directly reach out to other LinkedIn members, even if you’re not connected. InMail can be a game-changer when it comes to building your professional brand, as it enables you to connect with influencers, industry leaders, and potential collaborators. It opens up new possibilities for networking and establishing yourself as an authority in your field.

3. Advanced Analytics

LinkedIn Premium provides in-depth analytics that can help you track the performance of your profile and understand how your professional brand is resonating with your audience. You can gain insights into who’s viewing your profile, how many times your content has been seen, and other valuable data. These analytics allow you to make data-driven decisions to optimize your profile and improve your professional brand’s visibility and impact.

4. Discounts and Offers

LinkedIn Premium subscribers can enjoy exclusive discounts and offers on various professional services, including online courses, certifications, and event tickets. These discounts can help you enhance your skills, stay updated with industry trends, and attend networking events that can further strengthen your professional brand. By taking advantage of these offers, you can demonstrate your commitment to continuous learning and professional development, which can greatly enhance your professional brand.

LinkedIn Premium Features

LinkedIn Premium offers a range of features designed to help professionals build and showcase their professional brand. Let’s explore some of the key features:

1. Profile Badge

With LinkedIn Premium, you can add a profile badge to your profile, highlighting your Premium membership. This badge not only adds credibility to your professional brand but also signals to recruiters and potential employers that you are committed to investing in your professional growth.

2. Advanced Search Filters

LinkedIn Premium offers advanced search filters that allow you to narrow down your search results based on specific criteria such as location, industry, job title, and more. These filters can be invaluable when it comes to finding relevant connections, job opportunities, and industry insights that align with your professional brand.

3. Saved Searches

With LinkedIn Premium’s Saved Searches feature, you can save your search queries and receive regular updates on new profiles, job postings, and relevant content that matches your criteria. This feature helps you stay informed about the latest developments in your industry and identify opportunities that align with your professional brand.

4. Open Profile Visibility

LinkedIn Premium allows you to choose whether your profile is visible to everyone on LinkedIn or only to your connections. By making your profile open to all, you can maximize your reach and increase the chances of attracting relevant opportunities and connections that can strengthen your professional brand.

LinkedIn Premium Plans

LinkedIn Premium offers a range of plans to cater to different professional needs. Let’s explore some of the popular plans:

1. LinkedIn Premium Business

LinkedIn Premium Business is designed for professionals looking to grow their business, expand their network, and generate leads. It offers features such as unlimited InMail messaging, advanced search filters, and access to LinkedIn Learning courses. This plan is ideal for entrepreneurs, freelancers, and business owners who want to leverage LinkedIn to build their professional brand and drive business growth.

2. LinkedIn Sales Navigator

LinkedIn Sales Navigator is specifically tailored for sales professionals and teams. It provides advanced lead and account management tools, real-time insights, and personalized recommendations to help salespeople identify and connect with potential customers. By leveraging the power of Sales Navigator, sales professionals can build strong relationships, showcase their expertise, and establish themselves as trusted advisors in their industry.

3. LinkedIn Premium Job Seeker

LinkedIn Premium Job Seeker is designed for professionals actively looking for new job opportunities. It offers features such as enhanced job insights, applicant insights, and the ability to message hiring managers directly. This plan is ideal for job seekers who want to stand out in a competitive job market, showcase their skills and experience, and connect with hiring managers to increase their chances of landing their dream job.

Is LinkedIn Premium Worth It?

Now that we’ve explored the benefits and features of LinkedIn Premium, the question arises: is it worth the investment? The answer largely depends on your professional goals and priorities. If you’re serious about building a strong professional brand, expanding your network, and accessing advanced tools and insights, LinkedIn Premium can be a game-changer. It offers a range of features that can significantly enhance your visibility, credibility, and networking opportunities.

However, it’s important to consider your budget and evaluate whether the cost of LinkedIn Premium aligns with the value you expect to derive from it. LinkedIn Premium plans range in cost, so it’s essential to choose a plan that best suits your needs and budget.


In conclusion, LinkedIn Premium plays a crucial role in building a powerful professional brand. It offers a range of benefits, including enhanced profile visibility, InMail messaging, advanced analytics, and exclusive discounts. The various features of LinkedIn Premium, such as profile badges, advanced search filters, saved searches, and open profile visibility, further contribute to strengthening your professional brand and expanding your network.

While LinkedIn Premium comes at a cost, the investment can be worth it if you’re committed to leveraging LinkedIn to its full potential and building a strong professional brand. Evaluate your professional goals and priorities, and choose a LinkedIn Premium plan that aligns with your needs and budget. By leveraging the power of LinkedIn Premium, you can elevate your professional brand and unlock new opportunities in your career.

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