The role of LinkedIn Premium in building and maintaining professional relationships


26 Sep 2023  •   4 minutes read

Author: Admin

The Power of LinkedIn Premium: Building and Maintaining Professional Relationships

In today’s digital age, LinkedIn has become the go-to platform for professionals looking to connect, network, and advance their careers. With over 675 million users, LinkedIn provides a vast pool of potential connections and opportunities. While the basic version of LinkedIn is free to use, LinkedIn Premium offers a range of additional features and benefits that can enhance your professional relationships and give you a competitive edge in the job market.

What is LinkedIn Premium?

LinkedIn Premium is a subscription-based service offered by LinkedIn. It provides users with access to a suite of premium features and tools designed to enhance their professional networking and job search capabilities. LinkedIn Premium offers various plans tailored to different needs, including Premium Career, Premium Business, and Sales Navigator. These plans provide users with additional benefits such as advanced search filters, InMail credits, analytics, and more.

LinkedIn Premium Benefits

By subscribing to LinkedIn Premium, users gain access to a range of benefits that can significantly impact their professional relationships. Here are some of the key advantages of LinkedIn Premium:

1. Advanced Search Filters

LinkedIn Premium offers advanced search filters that allow users to narrow down their search results based on various criteria, such as industry, location, company size, and more. This feature enables users to find and connect with professionals who are relevant to their industry and career goals, making it easier to build meaningful relationships.

2. InMail Credits

InMail credits are a valuable feature of LinkedIn Premium. InMail allows users to send direct messages to professionals who are not in their network, enabling them to reach out to potential clients, partners, or job opportunities. With LinkedIn Premium, users receive a certain number of InMail credits per month, depending on their subscription plan, making it easier to connect with key decision-makers and build new relationships.

3. LinkedIn Premium Analytics

LinkedIn Premium provides users with access to analytics that can help them gain insights into their profile’s performance. Users can see who has viewed their profile, track engagement with their posts, and get valuable data on their network’s demographics. These analytics enable users to understand their audience better, tailor their content and engagement strategies, and ultimately build stronger professional relationships.

4. LinkedIn Premium Discounts

LinkedIn Premium subscribers receive exclusive discounts and offers on various LinkedIn products and services. This includes discounts on LinkedIn Learning courses, advertising credits for LinkedIn Ads, and access to premium features on other LinkedIn-owned platforms such as SlideShare. These discounts can provide additional value and resources to users, further enhancing their professional development and networking opportunities.

Is LinkedIn Premium Worth It?

The value of LinkedIn Premium ultimately depends on your specific professional goals and needs. If you are actively looking for new job opportunities or seeking to expand your professional network, LinkedIn Premium can be a valuable investment. The advanced search filters, InMail credits, and analytics features can significantly enhance your ability to connect with the right people and make a lasting impression.

Additionally, LinkedIn Premium provides access to exclusive job search features that can give you a competitive edge. With LinkedIn Premium’s job search tools, you can get insights on how you compare to other applicants, see who you know at the company, and even reach out to hiring managers directly. These features can increase your chances of landing your dream job and advancing your career.

However, it’s important to consider your budget and weigh the cost of LinkedIn Premium against the potential benefits. LinkedIn Premium plans range in price, so it’s essential to assess whether the features and resources provided align with your career goals and justify the cost. It may be worth trying out the free trial of LinkedIn Premium to see if the additional features and benefits are valuable to you before committing to a subscription.

LinkedIn Premium Plans

LinkedIn Premium offers different plans tailored to various needs. The main plans include Premium Career, Premium Business, and Sales Navigator. Here’s an overview of each plan:

1. Premium Career

Premium Career is designed for professionals who are actively job searching or looking to enhance their professional brand. This plan offers advanced search filters, InMail credits, LinkedIn Learning courses, and insights on how you compare to other applicants. It also provides access to salary insights, allowing you to compare salaries for different job titles and locations.

2. Premium Business

Premium Business is aimed at entrepreneurs, small business owners, and professionals looking to grow their business networks. This plan includes advanced search filters, InMail credits, LinkedIn Learning courses, and access to premium insights and analytics. It also offers lead recommendations and unlimited people browsing, enabling you to find and connect with potential clients or partners.

3. Sales Navigator

Sales Navigator is specifically designed for sales professionals and teams. This plan provides advanced search filters, InMail credits, insights and analytics, lead recommendations, and unlimited people browsing. It also offers features such as TeamLink, which allows you to leverage your team’s network for warm introductions, and Salesforce integration for seamless CRM management.

LinkedIn Premium Subscription and Cost

LinkedIn Premium is a subscription-based service, and the cost varies depending on the plan you choose. The pricing details are subject to change, so it’s advisable to visit the LinkedIn website for the most up-to-date information. LinkedIn often offers discounts and promotions, so keep an eye out for any special offers that may be available.

To subscribe to LinkedIn Premium, simply go to your LinkedIn account settings and select the plan that best suits your needs. You can choose to pay on a monthly or annual basis, with the latter option often offering a discounted rate. Once you’ve subscribed, you can start enjoying the premium features and benefits immediately.


LinkedIn Premium can be a powerful tool for building and maintaining professional relationships. With its advanced search filters, InMail credits, analytics, and exclusive features, LinkedIn Premium can give you a competitive edge in the job market and help you connect with the right people. However, it’s important to assess your specific goals and needs and weigh the cost against the potential benefits before subscribing.

Whether you’re actively searching for new job opportunities, looking to expand your professional network, or aiming to grow your business, LinkedIn Premium offers a range of plans tailored to different needs. Consider the features and resources provided by each plan and choose the one that aligns with your career goals. With LinkedIn Premium, you can unlock new opportunities and take your professional relationships to the next level.

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