The role of LinkedIn Premium in building professional relationships


26 Sep 2023  •   5 minutes read

Author: Admin


LinkedIn has become the go-to platform for professionals looking to connect with like-minded individuals, build their personal brand, and expand their network. With over 740 million members worldwide, LinkedIn offers a plethora of tools and features to help professionals achieve their goals. One such tool is LinkedIn Premium, a subscription-based service that provides exclusive benefits and features. In this article, we will explore the role of LinkedIn Premium in building professional relationships and whether it is worth the investment.

What is LinkedIn Premium?

LinkedIn Premium is a paid subscription service offered by LinkedIn that provides users with additional tools and features to enhance their LinkedIn experience. There are different plans available, each tailored to specific needs and goals. Whether you are a job seeker, a sales professional, or a business owner, there is a LinkedIn Premium plan for you.

LinkedIn Premium Benefits

LinkedIn Premium offers a range of benefits that can significantly impact your professional life. Let’s take a closer look at some of the key benefits:

Enhanced Visibility

One of the main advantages of LinkedIn Premium is the increased visibility it provides. With a Premium subscription, your profile is highlighted and prioritized in search results, making it easier for others to find you. This enhanced visibility can be especially beneficial for job seekers, as it increases the likelihood of being discovered by recruiters and hiring managers.

Moreover, LinkedIn Premium also allows you to see who has viewed your profile, providing valuable insights into who is interested in your work and giving you the opportunity to reach out and connect with them. This feature can be a game-changer when it comes to building professional relationships and expanding your network.

LinkedIn Premium Features

In addition to enhanced visibility, LinkedIn Premium offers a range of features that can help you build and nurture professional relationships. Let’s explore some of the key features:

LinkedIn Premium InMail

LinkedIn Premium members have access to a feature called InMail, which allows you to send direct messages to other LinkedIn members, even if you are not connected. This feature can be particularly valuable when reaching out to potential clients, partners, or mentors. InMail messages have a higher likelihood of being read and responded to, as they are prioritized in recipients’ inboxes.

LinkedIn Premium also provides you with additional InMail credits each month, depending on your subscription plan. These credits can be used to send messages to individuals outside of your network, further expanding your reach and increasing your chances of building meaningful professional relationships.

LinkedIn Premium Sales Navigator

For sales professionals, LinkedIn Premium offers a specialized tool called Sales Navigator. This feature provides advanced search filters and lead recommendations, allowing you to identify and connect with potential clients more effectively. Sales Navigator also provides real-time updates on leads, helping you stay informed and engaged.

With Sales Navigator, you can track your sales activities, save leads for future reference, and even receive alerts when a lead engages with your content. These features not only save time but also enable you to personalize your approach and build stronger relationships with prospects.

LinkedIn Premium Analytics

Another valuable feature of LinkedIn Premium is access to detailed analytics and insights. LinkedIn Premium members can see who has viewed their posts and articles, allowing them to gauge the impact of their content and identify potential engagement opportunities. This information can be invaluable when it comes to refining your content strategy and maximizing your reach.

In addition, LinkedIn Premium provides you with insights on how you compare to others in your industry and network. These benchmarks can help you understand where you stand and identify areas for improvement. By leveraging these analytics, you can make data-driven decisions and optimize your LinkedIn presence.

LinkedIn Premium Job Search

If you are actively looking for a job, LinkedIn Premium can be a game-changer. Premium members have access to advanced job search filters, allowing you to narrow down your search and find the most relevant opportunities. You can filter by location, industry, job function, and even company size, ensuring that you are only shown job postings that align with your preferences.

Moreover, LinkedIn Premium members also receive personalized job recommendations based on their profile and career interests. This feature can help you discover hidden job opportunities and stay up-to-date with the latest openings in your field. By leveraging these job search features, you can streamline your job search process and increase your chances of finding the perfect fit.

LinkedIn Premium Cost and Plans

LinkedIn Premium offers different subscription plans to cater to different needs and budgets. The cost of LinkedIn Premium varies depending on the plan you choose. Here are the main LinkedIn Premium plans:

LinkedIn Premium Career

LinkedIn Premium Career is designed for professionals who are actively seeking new job opportunities. This plan offers all the benefits of LinkedIn Premium, with a focus on job search features. LinkedIn Premium Career is priced at $29.99 per month.

LinkedIn Premium Business

LinkedIn Premium Business is tailored for business owners and entrepreneurs who want to grow their network and generate more leads. This plan includes features such as InMail, enhanced visibility, and access to business insights. LinkedIn Premium Business is priced at $59.99 per month.

LinkedIn Premium Sales

LinkedIn Premium Sales Navigator is specifically designed for sales professionals who want to leverage LinkedIn for prospecting and lead generation. This plan offers advanced search filters, lead recommendations, and real-time updates. LinkedIn Premium Sales Navigator is priced at $79.99 per month.

Is LinkedIn Premium Worth It?

Now that we have explored the benefits and features of LinkedIn Premium, the question arises: Is it worth the investment? The answer depends on your specific goals and circumstances. If you are actively looking for a job or want to expand your network and generate more leads, LinkedIn Premium can be a valuable tool.

LinkedIn Premium provides you with the tools and features to stand out from the crowd, connect with the right people, and build meaningful professional relationships. The enhanced visibility, InMail messaging, and advanced search filters can significantly impact your success on the platform. Moreover, the additional insights and analytics can help you refine your strategy and make data-driven decisions.

However, it is important to consider your budget and the level of commitment you are willing to make. LinkedIn Premium is a recurring monthly expense, and the cost can add up over time. Before committing to a LinkedIn Premium subscription, evaluate whether the benefits outweigh the cost and align with your long-term goals.

LinkedIn Premium Discounts

LinkedIn occasionally offers discounts and promotions for its Premium subscriptions. Keep an eye out for these deals, as they can help reduce the overall cost. Additionally, LinkedIn often provides a free trial period for new users, allowing you to test out the Premium features and determine if it is the right fit for you.


LinkedIn Premium can play a crucial role in building professional relationships and achieving your career goals. With its enhanced visibility, InMail messaging, advanced search filters, and detailed analytics, LinkedIn Premium offers a range of tools and features that can give you a competitive edge. However, it is important to evaluate whether the cost aligns with your budget and long-term goals. Consider taking advantage of any discounts or free trial periods to test out the Premium features before making a commitment. Ultimately, LinkedIn Premium can be a valuable investment for professionals looking to take their LinkedIn experience to the next level.

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