The role of LinkedIn Premium in expanding your professional network

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26 Sep 2023  •   4 minutes read

Author: Admin

The Power of LinkedIn Premium: Expanding Your Professional Network

LinkedIn has become the go-to platform for professionals looking to expand their network, find new job opportunities, and showcase their expertise. With over 760 million users worldwide, LinkedIn offers a wealth of resources and features to help professionals connect and grow. One of the most powerful tools available on LinkedIn is LinkedIn Premium, a subscription-based service that provides enhanced networking capabilities and a range of additional benefits.

What is LinkedIn Premium?

LinkedIn Premium is a paid subscription service offered by LinkedIn. It provides users with access to a suite of advanced features and tools that can help them build their professional brand, connect with industry leaders, and unlock opportunities that may not be available to free users. LinkedIn Premium offers several different plans tailored to the needs of different professionals, including individual users, businesses, recruiters, and sales professionals.

LinkedIn Premium Benefits

LinkedIn Premium offers a host of benefits that can significantly enhance your professional networking experience. Here are some of the key advantages:

1. Expanded Network

With LinkedIn Premium, you can expand your network beyond your immediate connections. The platform allows you to send connection requests to professionals outside of your network, increasing your chances of connecting with industry leaders, influencers, and potential employers. This expanded network can open doors to new opportunities and collaborations that may not have been possible otherwise.

2. Advanced Search Filters

LinkedIn Premium provides access to advanced search filters that can help you find the right people and opportunities more efficiently. You can filter your search results based on location, industry, job title, company size, and more, allowing you to narrow down your search and connect with professionals who align with your career goals and interests.

3. InMail Messaging

One of the most valuable features of LinkedIn Premium is InMail messaging. InMail allows you to send direct messages to professionals outside of your network, even if you’re not connected. This feature can be a game-changer when it comes to reaching out to potential employers, industry experts, or clients. InMail messages are more likely to get noticed and responded to compared to regular connection requests or messages sent by free users.

4. LinkedIn Learning

LinkedIn Premium subscribers have access to LinkedIn Learning, an online learning platform that offers thousands of courses on various topics, including business, technology, and creative skills. LinkedIn Learning can help you acquire new skills, enhance your knowledge, and stay updated with industry trends, making you a more valuable professional.

5. Job Search Tools

If you’re actively looking for a new job, LinkedIn Premium can provide you with a competitive edge. Premium subscribers get access to additional job search tools, including the ability to see who has viewed their profile, access to salary insights, and the option to apply to jobs directly on LinkedIn. These features can help you stand out from the competition and increase your chances of landing your dream job.

LinkedIn Premium Plans

LinkedIn Premium offers several different plans to cater to the specific needs of professionals. Here are some of the most popular plans:

1. LinkedIn Premium Career

LinkedIn Premium Career is designed for individuals who are actively managing their careers and looking for new opportunities. This plan includes features such as access to salary insights, the ability to see who’s viewed your profile, and personalized job recommendations. LinkedIn Premium Career is priced at $29.99 per month.

2. LinkedIn Premium Business

LinkedIn Premium Business is targeted towards professionals who want to grow their business and connect with potential clients. This plan includes features such as advanced search filters, InMail messaging, and access to LinkedIn Learning. LinkedIn Premium Business is priced at $59.99 per month.

3. LinkedIn Premium Sales Navigator

LinkedIn Premium Sales Navigator is designed for sales professionals who want to leverage LinkedIn’s network for lead generation and sales prospecting. This plan includes features such as advanced lead search, InMail messaging, and sales insights. LinkedIn Premium Sales Navigator is priced at $79.99 per month.

Is LinkedIn Premium Worth It?

Now that we’ve explored the benefits and features of LinkedIn Premium, you may be wondering if it’s worth the investment. The answer depends on your specific needs and goals as a professional. Here are a few factors to consider:

1. Your Networking Goals

If expanding your professional network is a top priority for you, LinkedIn Premium can be a valuable investment. The expanded network, advanced search filters, and InMail messaging features can significantly enhance your networking capabilities and help you connect with professionals who can advance your career.

2. Job Search Requirements

If you’re actively looking for a new job, LinkedIn Premium can provide you with a competitive advantage. The additional job search tools, such as the ability to see who’s viewed your profile and personalized job recommendations, can help you stay ahead of the competition and increase your chances of landing your dream job.

3. Learning and Skill Development

If continuous learning and skill development are important to you, LinkedIn Premium’s access to LinkedIn Learning can be a significant benefit. The platform offers a wide range of courses taught by industry experts, allowing you to acquire new skills and stay updated with the latest trends in your field.

4. Budget and Cost

Before subscribing to LinkedIn Premium, it’s important to consider your budget and the cost of the subscription. LinkedIn Premium plans range from $29.99 to $79.99 per month, depending on the plan and billing cycle you choose. Evaluate whether the features and benefits of LinkedIn Premium justify the cost for your specific career goals.

Conclusion

LinkedIn Premium can be a powerful tool for expanding your professional network, finding new job opportunities, and enhancing your career prospects. The advanced features, such as expanded network access, advanced search filters, and InMail messaging, can significantly boost your networking capabilities. Additionally, access to LinkedIn Learning and job search tools can further enhance your professional growth and job search success.

However, it’s important to evaluate your own networking goals, job search requirements, and budget before deciding if LinkedIn Premium is worth it for you. Consider whether the features and benefits align with your career goals and if the cost justifies the investment. Ultimately, LinkedIn Premium can be a valuable resource for professionals who are committed to expanding their network and advancing their careers.

So, if you’re looking to take your professional networking to the next level, it may be worth considering a LinkedIn Premium subscription. Sign up today and unlock a world of opportunities!

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