The role of LinkedIn profile linking in building a personal brand.


26 Sep 2023  •   4 minutes read

Author: Admin

The Power of LinkedIn Profile Linking in Building a Personal Brand

LinkedIn has become the go-to platform for professionals to showcase their skills, experience, and accomplishments. With over 700 million users worldwide, it has become an essential tool for networking, job hunting, and building a personal brand. One important aspect of optimizing your LinkedIn profile is to create a customized LinkedIn URL that reflects your personal brand. In this article, we will explore the role of LinkedIn profile linking in building a personal brand and provide step-by-step instructions on how to customize your LinkedIn URL.

What is a LinkedIn URL?

Before we delve into the importance of LinkedIn profile linking, let’s first understand what a LinkedIn URL is. A LinkedIn URL is a unique web address assigned to your LinkedIn profile. It typically consists of a combination of your name and random numbers or letters. For example, a standard LinkedIn URL might look like this:

Why Customize Your LinkedIn URL?

Customizing your LinkedIn URL allows you to create a more professional and personalized online presence. It not only makes your profile easier to find but also helps in building a personal brand. Here are the main benefits of customizing your LinkedIn URL:

1. Enhanced Professionalism

A customized LinkedIn URL adds a touch of professionalism to your online presence. It shows that you have taken the time and effort to personalize your profile and are serious about your professional image. Instead of a generic URL with random numbers, a customized URL can include your name or a variation of it, making it easier for others to identify and remember you.

2. Improved Search Engine Optimization (SEO)

By customizing your LinkedIn URL, you can optimize your profile for search engines. Search engines like Google often prioritize LinkedIn profiles in their search results, so having a customized URL can increase your chances of appearing higher in search rankings. When someone searches for your name on Google, your LinkedIn profile is likely to be one of the top results, making it easier for others to discover your professional expertise and personal brand.

3. Consistent Branding Across Platforms

Customizing your LinkedIn URL allows you to maintain consistent branding across different platforms. Whether you are sharing your LinkedIn profile on your resume, business cards, or other social media profiles, a customized URL helps in creating a cohesive online presence. It reinforces your personal brand and makes it easier for others to connect with you across platforms.

How to Customize Your LinkedIn URL

Now that you understand the importance of customizing your LinkedIn URL, let’s walk through the process of creating a personalized URL for your profile. Follow these step-by-step instructions:

Step 1: Go to Your LinkedIn Profile

Log in to your LinkedIn account and navigate to your profile page. You can do this by clicking on your profile picture in the top right corner of the screen and selecting “View Profile” from the dropdown menu.

Step 2: Click on “Edit Public Profile & URL”

Once you are on your profile page, look for the “Edit public profile & URL” button. It is usually located on the right-hand side of the screen, below your profile picture and headline. Click on this button to access the URL customization options.

Step 3: Edit Your Public Profile URL

On the URL customization page, you will see a section titled “Edit URL” or “Edit public profile URL.” Here, you can edit your LinkedIn URL to create a personalized web address. Enter your desired URL in the text field, keeping in mind the following guidelines:

  • Your URL can only contain letters, numbers, or dashes.
  • It cannot include spaces, symbols, or special characters.
  • Try to keep your URL as close to your name as possible for consistency and easy identification.

Step 4: Save Your Changes

Once you have entered your desired URL, click on the “Save” or “Save changes” button to save your customization. LinkedIn will check if the URL is available and let you know if it’s already taken. If your desired URL is not available, try different variations until you find an available option that suits your personal brand.

Using Your LinkedIn URL Effectively

Now that you have a customized LinkedIn URL, it’s time to leverage it to build your personal brand. Here are some tips on how to use your LinkedIn URL effectively:

1. Include Your LinkedIn URL on Your Resume

Your LinkedIn profile is an extension of your resume, so it’s important to include your customized LinkedIn URL on your resume. This allows potential employers or clients to easily access your profile and learn more about your skills and experience. Place your LinkedIn URL in the contact information section of your resume, along with your email address and phone number.

2. Share Your LinkedIn URL on Other Platforms

Don’t limit the use of your LinkedIn URL to just your resume. Share it on other platforms where you have a professional presence, such as your personal website, blog, or other social media profiles. By linking to your LinkedIn profile, you can drive traffic to your profile and increase your visibility among your target audience.

3. Utilize LinkedIn URL Shorteners

If you have a long LinkedIn URL, you can use URL shortening services to create a more concise and memorable link. Services like Bitly and TinyURL allow you to create shortened URLs that redirect to your LinkedIn profile. These shortened URLs are easier to share and can fit neatly in your email signature, business card, or social media bio.

4. Optimize Your LinkedIn Profile for Keywords

When customizing your LinkedIn URL, it’s important to consider the keywords you want to be associated with. Think about the skills, experience, or industry you want to be known for and incorporate relevant keywords into your profile. This will help improve your search rankings on LinkedIn and increase the chances of your profile being discovered by recruiters, potential clients, or collaborators.


LinkedIn profile linking plays a crucial role in building a personal brand and optimizing your online presence. By customizing your LinkedIn URL, you can enhance your professionalism, improve search engine optimization, and maintain consistent branding across platforms. Remember to include your LinkedIn URL on your resume, share it on other platforms, and utilize LinkedIn URL shorteners for maximum impact. With these strategies, you can leverage the power of LinkedIn profile linking to build a strong personal brand and expand your professional network.

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