The role of LinkedIn profile linking in establishing credibility and trust.


26 Sep 2023  •   3 minutes read

Author: Admin

The Power of LinkedIn Profile Linking for Establishing Credibility and Trust

In today’s digital age, having a strong online presence is essential for professionals. One platform that stands out for its focus on professional networking and personal branding is LinkedIn. With over 740 million users worldwide, LinkedIn has become the go-to platform for professionals to connect, showcase their expertise, and establish credibility in their respective industries.

One of the key elements of a LinkedIn profile is the profile URL, which serves as your unique web address on the platform. While many users overlook the importance of their LinkedIn URL, it plays a crucial role in establishing credibility and trust among potential employers, clients, or collaborators. In this article, we will explore the significance of LinkedIn profile linking and how to optimize your LinkedIn URL to make a lasting impression.

What is a LinkedIn URL?

Your LinkedIn URL is the web address that leads directly to your LinkedIn profile. It typically follows the format By default, LinkedIn assigns a random series of numbers and letters as your URL, but you have the option to customize it to make it more personalized and professional.

Why is LinkedIn Profile Linking Important?

LinkedIn profile linking is important for several reasons. First and foremost, it allows you to showcase your professional brand and establish your online presence. By linking your LinkedIn profile to your website, blog, or other social media profiles, you create a cohesive online presence that reinforces your expertise and credibility.

Additionally, LinkedIn profile linking enables others to easily find and connect with you. When your LinkedIn URL is prominently displayed on your resume, business cards, email signature, or other professional materials, it provides a direct and convenient way for people to learn more about you and your professional background.

How to Get Your LinkedIn URL

Finding your LinkedIn URL is a simple process. Here’s how you can locate it:

  1. Sign in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, look for the URL located beneath your profile picture. It should start with

Once you have located your LinkedIn URL, you can copy it and use it to link your profile to other platforms or customize it to make it more memorable.

How to Customize Your LinkedIn URL

LinkedIn allows you to customize your URL to create a more personalized and professional web address. To customize your LinkedIn URL, follow these steps:

  1. On your LinkedIn profile page, click on the “Edit public profile & URL” button, which is located in the top right section of your profile.
  2. In the right-hand column, under the “Edit URL” section, click on the pencil icon next to your current URL.
  3. Type in your desired custom URL in the text box. Ideally, it should be your full name or a variation that is easy to remember and associated with your professional brand.
  4. Click on the “Save” button to save your changes.

It’s important to note that LinkedIn only allows you to customize your URL once, so choose your custom URL wisely. Once you have set your custom URL, it becomes your permanent LinkedIn web address, so make sure it accurately represents your professional brand.

LinkedIn URL Optimization Tips

Now that you know how to customize your LinkedIn URL, let’s explore some tips to optimize it for maximum impact:

1. Keep it Professional

When choosing your custom LinkedIn URL, opt for a professional and memorable web address. Avoid using nicknames, abbreviations, or random numbers and letters. Your URL should reflect your full name or a variation that is associated with your professional identity.

2. Use Keywords

Incorporating relevant keywords in your LinkedIn URL can improve your search engine optimization (SEO) and increase the chances of your profile appearing in search results. Consider including industry-specific keywords or terms that highlight your expertise and skills.

3. Short and Sweet

Keep your LinkedIn URL short and easy to remember. A concise URL is not only aesthetically pleasing but also more likely to be shared or typed directly into a browser. Long and complicated URLs can be off-putting and harder to remember.

4. Share Your LinkedIn URL

Once you have customized your LinkedIn URL, make sure to share it across your professional networks. Add it to your resume, business cards, email signature, and other online platforms. By actively promoting your LinkedIn profile, you increase the visibility of your professional brand and make it easier for others to connect with you.


Your LinkedIn profile serves as a digital representation of your professional identity. By customizing and optimizing your LinkedIn URL, you can enhance your online presence, establish credibility, and build trust with potential employers, clients, or collaborators. Take the time to create a personalized LinkedIn URL that aligns with your professional brand, and don’t forget to share it across your networks. Remember, your LinkedIn URL is more than just a web address – it’s a powerful tool for showcasing your expertise and connecting with others in your industry.

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