The role of LinkedIn profile linking in showcasing your career progression.

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26 Sep 2023  •   4 minutes read

Author: Admin

The Power of LinkedIn Profile Linking

LinkedIn has become an indispensable tool for professionals looking to network, build their personal brand, and showcase their career progression. One of the key features of a LinkedIn profile is the ability to link it to other platforms and websites, allowing for a seamless and comprehensive representation of your professional journey. In this article, we will explore the role of LinkedIn profile linking in showcasing your career progression, and how you can optimize this feature to stand out in a competitive job market.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that identifies your LinkedIn profile. It serves as a digital link to your professional identity and allows others to easily access and view your profile. By default, a LinkedIn URL consists of a combination of your name and a series of random numbers and letters. However, LinkedIn provides the option to customize this URL, making it more memorable and professional.

How to Get Your LinkedIn URL

To get your LinkedIn URL, follow these simple steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, locate the section that displays your profile URL.
  5. Click on the “Edit public profile & URL” button.
  6. Under the “Edit URL” section on the right-hand side, you will find your current LinkedIn URL.
  7. Click on the pencil icon next to your URL to customize it.
  8. Enter your desired custom URL and click “Save”.

Benefits of Customizing Your LinkedIn URL

Customizing your LinkedIn URL offers several benefits:

  • Memorability: A customized URL is easier to remember and share with others. Instead of a long string of random characters, you can have a URL that includes your name or a variation of it.
  • Professionalism: A customized URL adds a touch of professionalism to your LinkedIn profile. It shows that you have taken the time to personalize your online presence and take your professional brand seriously.
  • Branding: By incorporating your name or a variation of it in your LinkedIn URL, you are reinforcing your personal brand. This consistency across different platforms can help build recognition and make it easier for others to find and connect with you.
  • Search Engine Optimization (SEO): Customizing your LinkedIn URL can also have SEO benefits. When someone searches for your name on search engines, having a custom URL can increase the likelihood of your LinkedIn profile appearing higher in the search results.

Using Your LinkedIn URL on Your Resume

Your LinkedIn URL can be a valuable addition to your resume. Including it allows potential employers or recruiters to easily access your LinkedIn profile, where they can find more information about your skills, experience, and professional achievements. To make your LinkedIn URL stand out on your resume, consider using the following format:

LinkedIn: [Your Custom URL]

By hyperlinking your LinkedIn URL, you make it clickable, allowing recruiters or hiring managers to visit your profile with a single click. This saves them time and effort and increases the chances of them exploring your profile further.

Where to Find Your LinkedIn URL on the App

If you primarily use the LinkedIn mobile app, you can still find your LinkedIn URL by following these steps:

  1. Open the LinkedIn app on your smartphone or tablet.
  2. Tap on your profile picture in the top left corner of the screen.
  3. Scroll down and select “Settings & Privacy”.
  4. Under the “Account” section, tap on “Privacy” and then “Edit your public profile”.
  5. Scroll down to the section that displays your public profile URL.
  6. Tap on the pencil icon next to your URL to customize it.
  7. Enter your desired custom URL and tap “Save”.

Using a LinkedIn URL Shortener

If you find that your LinkedIn URL is too long or cumbersome, you can use a URL shortener to create a more compact and shareable link. There are several URL shortening services available, such as Bitly and TinyURL, that allow you to create shortened URLs for free. Simply copy your LinkedIn URL and paste it into the URL shortener of your choice. The service will generate a shorter link that you can use in your email signature, social media profiles, or any other digital platforms where character count is limited.

Editing Your LinkedIn URL

If you have already customized your LinkedIn URL but want to make changes, you can easily edit it by following these steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, locate the section that displays your profile URL.
  5. Click on the “Edit public profile & URL” button.
  6. Under the “Edit URL” section on the right-hand side, you will find your current LinkedIn URL.
  7. Click on the pencil icon next to your URL to make changes.
  8. Enter your new custom URL and click “Save”.

LinkedIn Profile Linking Best Practices

When linking your LinkedIn profile to other platforms and websites, keep the following best practices in mind:

  • Choose Relevant Platforms: Link your LinkedIn profile to platforms that are relevant to your industry or profession. For example, if you are a graphic designer, you may want to link your profile to your online portfolio or Behance page.
  • Update Regularly: Ensure that the platforms you link to are up to date and reflect your current work and achievements. This includes your personal website, blog, or any other online presence you want to showcase.
  • Vary Anchor Text: Instead of using generic phrases like “LinkedIn profile”, customize the anchor text of your LinkedIn URL to include keywords that are relevant to your profession or industry. This can help improve your search engine visibility and attract the right audience.
  • Keep it Professional: Only link to platforms that are professional in nature and align with your personal brand. Avoid linking to personal social media accounts or websites that may not present you in a professional light.

Conclusion

LinkedIn profile linking plays a crucial role in showcasing your career progression. By customizing your LinkedIn URL, you can create a memorable and professional web address that reflects your personal brand. Including your LinkedIn URL on your resume makes it easy for potential employers to access your profile and learn more about your professional achievements. Remember to keep your LinkedIn URL up to date and link it to relevant platforms that enhance your professional image. With these best practices in mind, you can leverage the power of LinkedIn profile linking to stand out in a competitive job market and advance your career.

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