The role of LinkedIn public profile in establishing credibility and trustworthiness

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26 Sep 2023  •   6 minutes read

Author: Admin

As the professional networking platform, LinkedIn has become an essential tool for professionals in various industries to connect and showcase their skills and experience. With over 740 million users worldwide, it has become a go-to platform for employers, recruiters, and potential clients to learn more about an individual’s professional background. One crucial element of a LinkedIn profile that plays a significant role in establishing credibility and trustworthiness is the public profile URL.

What is a LinkedIn Public Profile URL?

A LinkedIn Public Profile URL is a unique web address that directs users to your LinkedIn profile. By default, your LinkedIn URL consists of a combination of random letters and numbers. For example, a typical LinkedIn URL might look like this:

https://www.linkedin.com/in/johndoe-123456789

While this URL works perfectly fine, it can be challenging to remember and share with others. Additionally, a long and complex URL can make it difficult for others to find and connect with you on LinkedIn. This is where customizing your LinkedIn URL comes into play.

How to Get Your LinkedIn URL

To obtain your LinkedIn URL, follow these simple steps:

  1. Sign in to your LinkedIn account.
  2. Click on “Me” in the top navigation bar.
  3. Select “View profile” from the drop-down menu.
  4. On your profile page, click on “Edit public profile & URL” on the right-hand side.
  5. Under the “Edit URL” section, you will find your current LinkedIn URL.

Once you have your LinkedIn URL, you can proceed to customize it to make it more memorable and professional.

How to Customize Your LinkedIn URL

Customizing your LinkedIn URL allows you to create a more personalized and professional web address for your profile. By using your name or a variation of it, you can make your LinkedIn URL easier to remember and share with others. To customize your LinkedIn URL, follow these steps:

  1. Sign in to your LinkedIn account.
  2. Click on “Me” in the top navigation bar.
  3. Select “View profile” from the drop-down menu.
  4. On your profile page, click on “Edit public profile & URL” on the right-hand side.
  5. Under the “Edit URL” section, click on the pencil icon next to your current URL.
  6. Type in your desired custom URL. LinkedIn will let you know if the URL is available or not.
  7. Click “Save” to save your new custom LinkedIn URL.

Remember to choose a URL that reflects your professional brand and is easy to remember. Avoid using special characters or numbers that may confuse others when trying to find your profile.

The Importance of Including Your LinkedIn URL on Your Resume

When it comes to job searching, having a well-crafted resume is essential. Your resume is often the first impression a potential employer has of you, and including your LinkedIn URL can greatly enhance your chances of being noticed. Here’s why:

1. Demonstrates your online presence: Including your LinkedIn URL on your resume shows that you are active in the professional community and have a presence on a platform specifically designed for professionals.

2. Provides additional information: While your resume provides a brief overview of your skills and experience, your LinkedIn profile offers a more comprehensive view of your professional background. By including your LinkedIn URL, you give potential employers the opportunity to delve deeper into your qualifications.

3. Validates your credentials: When employers see your LinkedIn URL on your resume, they can verify your credentials and confirm the information you have provided. This adds an extra layer of credibility and trustworthiness to your application.

4. Allows for easy connection: Including your LinkedIn URL makes it easy for employers to connect with you and learn more about your professional background. It provides a direct link to your profile, eliminating the need for manual search.

Overall, including your LinkedIn URL on your resume can greatly enhance your chances of getting noticed by potential employers and increase your credibility as a qualified candidate.

The Benefits of Including Your LinkedIn URL on Your Business Card

In addition to including your LinkedIn URL on your resume, it is also beneficial to feature it on your business card. Here’s why:

1. Easy access to your professional profile: By including your LinkedIn URL on your business card, you provide an easy way for potential clients, partners, or employers to access your professional profile. They can quickly learn more about your skills and experience, making it easier for them to gauge your suitability for collaboration or employment.

2. Adds credibility and professionalism: Including your LinkedIn URL on your business card adds an extra level of credibility and professionalism to your brand. It shows that you are invested in your professional development and are actively engaging with other professionals in your industry.

3. Connects you with a larger network: When you include your LinkedIn URL on your business card, you open yourself up to a broader network of professionals. By connecting with others on LinkedIn, you can expand your professional network and gain access to new opportunities and collaborations.

4. Increases your online visibility: By providing your LinkedIn URL on your business card, you increase your online visibility and make it easier for others to find and connect with you. This can lead to new business opportunities, partnerships, or job offers.

Overall, including your LinkedIn URL on your business card is a simple yet effective way to enhance your professional image and connect with a wider network of professionals.

Where to Find Your LinkedIn URL on the Mobile App

If you primarily use the LinkedIn mobile app, you can still find your LinkedIn URL by following these steps:

  1. Open the LinkedIn app on your mobile device.
  2. Tap on your profile picture in the top left corner of the screen.
  3. Scroll down and tap on “View profile”.
  4. On your profile page, tap on the “Edit” icon next to your profile picture.
  5. Scroll down to the “Contact Info” section.
  6. Under the “Contact Info” section, you will find your LinkedIn URL.

From here, you can proceed to customize your LinkedIn URL following the steps mentioned earlier.

The Role of a Shortened LinkedIn URL

While customizing your LinkedIn URL is beneficial, there may be instances where a shortened URL is more appropriate. Here are a few scenarios where a shortened LinkedIn URL can be useful:

1. Social media bios: When you have limited character space in your social media bios, a shortened LinkedIn URL can help you include your profile link without taking up too much space. This allows your audience to easily access your LinkedIn profile with a simple click.

2. Email signatures: Including a shortened LinkedIn URL in your email signature can make it easier for recipients to connect with you on LinkedIn. It eliminates the need for them to search for your profile manually and provides a direct link to your professional profile.

3. Printed materials: When printing materials such as business cards, brochures, or flyers, a shortened LinkedIn URL can help save space while still providing a link to your profile. This ensures that your printed materials remain clean and uncluttered.

When using a shortened LinkedIn URL, make sure to use a reputable URL shortening service to maintain the trustworthiness of your link. Avoid using obscure or suspicious URL shorteners that may raise concerns about the legitimacy of your profile.

Optimizing Your LinkedIn URL for Search

Optimizing your LinkedIn URL for search engines can help improve your visibility and ensure that your profile appears in relevant search results. Here are a few tips to optimize your LinkedIn URL:

1. Use relevant keywords: Incorporate relevant keywords related to your industry, skills, or expertise in your LinkedIn URL. This can help search engines understand the content of your profile and rank it higher in search results.

2. Keep it concise: While it’s tempting to include every keyword under the sun in your LinkedIn URL, it’s essential to keep it concise and focused. A shorter URL is easier to remember and share, increasing the chances of others visiting your profile.

3. Avoid special characters: Special characters, such as hyphens or underscores, can make your URL more challenging to remember and share. Stick to using letters and numbers to create a clean and professional LinkedIn URL.

4. Update it periodically: As your skills and experience evolve, it’s a good idea to update your LinkedIn URL to reflect these changes. By incorporating new keywords or highlighting specific achievements, you can increase your chances of appearing in relevant search results.

Remember, optimizing your LinkedIn URL is just one aspect of improving your online visibility. Make sure to regularly update your profile, engage with others in your industry, and share valuable content to establish yourself as a credible and trustworthy professional.

Conclusion

Your LinkedIn Public Profile URL plays a crucial role in establishing credibility and trustworthiness in the professional world. By customizing your LinkedIn URL, including it on your resume and business cards, and optimizing it for search, you can enhance your online presence and make it easier for others to connect with you. Take the time to create a memorable and professional LinkedIn URL that accurately reflects your personal brand, and watch as your professional network expands and new opportunities arise.

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