The Role of LinkedIn Showcase Pages in Product Marketing


26 Sep 2023  •   3 minutes read

Author: Admin

The Power of LinkedIn Showcase Pages in Product Marketing

LinkedIn has established itself as the go-to platform for professionals looking to connect, network, and explore job opportunities. However, it is not just a platform for individuals; it is also a powerful tool for businesses, especially when it comes to product marketing. With over 774 million registered users, LinkedIn provides a vast audience for businesses to target and reach potential customers.

What are LinkedIn Showcase Pages?

LinkedIn Showcase Pages are a feature that allows businesses to highlight and promote specific products, services, or initiatives. These pages act as an extension of a company’s main LinkedIn Page and provide a dedicated space to showcase and share content related to a particular offering.

Showcase Pages are ideal for businesses with multiple products or services, as they allow for a more targeted and tailored approach to marketing. By creating separate Showcase Pages for each product or service, businesses can focus on providing relevant content and engaging with a specific audience interested in that particular offering.

LinkedIn Showcase Pages offer several benefits for businesses:

1. Targeted Audience Engagement

One of the key advantages of LinkedIn Showcase Pages is the ability to engage with a highly targeted audience. By creating dedicated pages for each product or service, businesses can attract individuals who are specifically interested in that offering. This targeted approach allows for more meaningful interactions, as businesses can tailor their content to the interests and needs of their audience.

LinkedIn Showcase Pages also provide a platform for businesses to share updates, news, and industry insights related to their products or services. This helps in establishing thought leadership and building credibility among the target audience.

2. Enhanced Brand Visibility

By creating separate Showcase Pages for each product or service, businesses can increase their brand visibility on LinkedIn. When users follow a Showcase Page, they receive updates and content specifically related to that offering in their newsfeed. This constant presence in the newsfeed helps in keeping the brand top of mind for the audience.

Showcase Pages also have a unique banner image that appears at the top of the page. This banner can be customized to reflect the branding and identity of the specific product or service. This visual element further enhances brand recognition and helps in creating a cohesive brand experience for the audience.

3. Detailed Analytics and Insights

LinkedIn Showcase Pages provide businesses with detailed analytics and insights on the performance of their content and audience engagement. These analytics can help businesses understand which types of content resonate with their audience and adjust their marketing strategies accordingly.

Businesses can track metrics such as page views, unique visitors, follower demographics, and engagement metrics like likes, comments, and shares. This data can provide valuable insights into the effectiveness of marketing efforts and help businesses make data-driven decisions to optimize their content and engagement strategies.

4. Ad Targeting Opportunities

LinkedIn Showcase Pages can be integrated with LinkedIn Marketing Solutions, which offers advanced targeting options for businesses to reach their desired audience. By leveraging ad targeting options such as job title, industry, location, and more, businesses can ensure that their content reaches the right people.

LinkedIn Marketing Solutions also provides tools for businesses to create sponsored content, sponsored InMail campaigns, and display ads. These advertising options can be used in conjunction with Showcase Pages to amplify the reach and impact of marketing efforts.

How to Create a LinkedIn Showcase Page

Creating a LinkedIn Showcase Page is a straightforward process:

1. Step 1: Access the “Admin Tools” Menu

To create a Showcase Page, you must have administrative access to the company’s LinkedIn Page. Once you have access, go to the company’s LinkedIn Page and click on the “Admin Tools” dropdown menu.

2. Step 2: Select “Create a Showcase Page”

In the “Admin Tools” menu, select the “Create a Showcase Page” option. This will take you to the Showcase Page creation form.

3. Step 3: Customize the Showcase Page

In the Showcase Page creation form, you will need to provide the following information:

4. Step 4: Publish and Promote the Showcase Page

Once you have customized the Showcase Page to your liking, click on the “Publish” button to make it live. LinkedIn users will now be able to discover and follow your Showcase Page.

It is important to promote your Showcase Page to maximize its reach and impact. Here are some strategies to promote your Showcase Page:


LinkedIn Showcase Pages are a valuable tool for businesses looking to promote their products and services effectively. By creating dedicated pages for each offering, businesses can target a specific audience, enhance brand visibility, and engage with users who are genuinely interested in their products or services.

With the added advantage of detailed analytics and ad targeting options, Showcase Pages provide businesses with the insights and tools they need to optimize their marketing strategies and drive results. By leveraging the power of LinkedIn Showcase Pages, businesses can take their product marketing to the next level and achieve their business goals.

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