The role of LinkedIn URL optimization in establishing thought leadership in your industry

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26 Sep 2023  •   6 minutes read

Author: Admin

The Power of LinkedIn URL Optimization for Establishing Thought Leadership

In today’s digital age, establishing thought leadership in your industry is crucial for professional success. One platform that has gained immense popularity for professionals to showcase their expertise and connect with industry peers is LinkedIn. With over 760 million users worldwide, LinkedIn offers a powerful platform to build your professional brand and network.

What is LinkedIn URL Optimization?

LinkedIn URL optimization refers to customizing and optimizing your LinkedIn profile URL to make it more personalized and professional. By default, LinkedIn assigns a random combination of numbers and letters as your profile URL, which can be difficult to remember and share. However, with LinkedIn URL optimization, you can create a unique, branded URL that reflects your name or industry.

How to Get Your LinkedIn URL

To get your LinkedIn URL, follow these simple steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture at the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, look for the section that displays your profile URL.
  5. Click on the “Edit public profile & URL” button.
  6. Under the “Edit URL” section on the right side, you will see your current LinkedIn URL.
  7. If you haven’t customized it yet, you will see a default URL assigned by LinkedIn.

It’s important to note that you can only customize your URL once, so choose wisely. Once you have customized your LinkedIn URL, it becomes your unique identifier on the platform.

Why Customize Your LinkedIn URL?

Customizing your LinkedIn URL offers several benefits:

  1. Professionalism: A personalized LinkedIn URL adds a touch of professionalism to your profile. It shows that you have taken the time to create a unique brand for yourself.
  2. Memorability: A customized URL is easier to remember and share with others. It allows you to include your name or industry, making it more relevant and recognizable.
  3. Search Engine Optimization (SEO): Optimizing your LinkedIn URL with relevant keywords can improve your visibility in search engine results. When someone searches for your name or industry, your LinkedIn profile is more likely to appear.
  4. Branding: A customized LinkedIn URL helps to establish your personal brand and differentiate yourself from others in your industry. It gives you a professional edge and makes you stand out.
  5. Consistency: By using the same customized URL across your personal website, business cards, email signature, and other online platforms, you create consistency in your personal branding efforts.

How to Change Your LinkedIn URL

If you haven’t customized your LinkedIn URL yet or want to change it, follow these steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture at the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, look for the section that displays your profile URL.
  5. Click on the “Edit public profile & URL” button.
  6. Under the “Edit URL” section on the right side, you will see your current LinkedIn URL.
  7. Click on the pencil icon next to your URL.
  8. Enter your desired URL in the text box.
  9. Click on the “Save” button to save your new customized URL.

Remember to choose a URL that is professional, relevant, and easy to remember. Avoid using special characters or numbers that may confuse others.

How to Copy Your LinkedIn URL

If you want to copy your LinkedIn URL to share it with others, follow these steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture at the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, look for the section that displays your profile URL.
  5. Click on the “Edit public profile & URL” button.
  6. Under the “Edit URL” section on the right side, you will see your current LinkedIn URL.
  7. Click on the “Copy” button next to your URL to copy it to your clipboard.

Once you have copied your LinkedIn URL, you can paste it into emails, messages, or social media profiles to share it with others.

Where to Find Your LinkedIn URL on the App

If you prefer to access LinkedIn through the mobile app, follow these steps to find your LinkedIn URL:

  1. Open the LinkedIn app on your mobile device.
  2. Tap on your profile picture at the top left corner of the screen.
  3. Scroll down and tap on the “View profile” button.
  4. On your profile page, look for the section that displays your profile URL.
  5. Tap on the “Edit public profile & URL” button.
  6. Under the “Edit URL” section, you will see your current LinkedIn URL.

From there, you can customize, copy, or share your LinkedIn URL as needed.

LinkedIn URL Shortener

If you prefer to use a shorter URL for your LinkedIn profile, you can make use of URL shortening services. These services allow you to create a shorter, more concise URL that redirects to your LinkedIn profile.

Some popular URL shortening services include Bitly, TinyURL, and Rebrandly. Simply visit one of these websites, paste your LinkedIn URL into the provided field, and generate a shortened URL. You can then use this shortened URL for sharing purposes.

How to Edit Your LinkedIn URL

If you need to make changes to your customized LinkedIn URL, follow these steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture at the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, look for the section that displays your profile URL.
  5. Click on the “Edit public profile & URL” button.
  6. Under the “Edit URL” section on the right side, you will see your current LinkedIn URL.
  7. Click on the pencil icon next to your URL.
  8. Edit the URL in the text box.
  9. Click on the “Save” button to save your changes.

Keep in mind that changing your LinkedIn URL will also change the URL of your public profile. Make sure to update any links or references you have made to your old URL.

LinkedIn Personal URL Example

To give you an idea of what a customized LinkedIn URL looks like, here’s an example:

Original LinkedIn URL: https://www.linkedin.com/in/123456789

Customized LinkedIn URL: https://www.linkedin.com/in/johndoe

As you can see, the customized URL includes the user’s name, making it more personal and professional.

How to Share Your LinkedIn URL

Once you have customized your LinkedIn URL, it’s important to share it with others to maximize its effectiveness. Here are some ways to share your LinkedIn URL:

  1. Email Signature: Include your LinkedIn URL in your email signature to make it easily accessible to anyone you communicate with.
  2. Social Media Profiles: Add your LinkedIn URL to your other social media profiles, such as Twitter, Instagram, or Facebook. This allows your followers to connect with you on LinkedIn as well.
  3. Business Cards: Print your LinkedIn URL on your business cards to encourage professional connections to visit your profile.
  4. Personal Website or Blog: If you have a personal website or blog, include a link to your LinkedIn profile on your contact or about page.
  5. Online Resumes: If you have an online resume on platforms like Indeed or Monster, include your LinkedIn URL in your contact information.
  6. Professional Associations: If you are a member of any professional associations or organizations, add your LinkedIn URL to your member profile or directory listing.

By actively sharing your LinkedIn URL, you increase your visibility and make it easier for others to connect with you professionally.

LinkedIn URL Format

The format of a LinkedIn URL is as follows:

https://www.linkedin.com/in/yourcustomizedurl

The “yourcustomizedurl” part should be replaced with your desired URL, such as your name or industry.

What to Do If You Have an Invalid LinkedIn URL

If you encounter an invalid LinkedIn URL, it could be due to a few reasons:

  1. The URL may have been entered incorrectly.
  2. The LinkedIn profile associated with the URL may have been deleted or deactivated.
  3. The LinkedIn URL may have expired or been changed.

If you believe the URL is incorrect or expired, try searching for the person’s name directly on LinkedIn. If you still can’t find their profile, it’s possible that it has been deleted or deactivated.

How to Find Your LinkedIn URL on iPhone

To find your LinkedIn URL on an iPhone, follow these steps:

  1. Open the LinkedIn app on your iPhone.
  2. Tap on your profile picture at the top left corner of the screen.
  3. Scroll down and tap on the “View profile” button.
  4. On your profile page, look for the section that displays your profile URL.
  5. Tap on the “Edit public profile & URL” button.
  6. Under the “Edit URL” section, you will see your current LinkedIn URL.

From there, you can customize, copy, or share your LinkedIn URL as needed.

Social Network URLs and LinkedIn

LinkedIn allows you to include links to other social network profiles within your LinkedIn profile. This can help you establish a stronger online presence and connect with your audience across different platforms.

To include social network URLs on your LinkedIn profile, follow these steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture at the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. Scroll down to the “Featured” section of your profile.
  5. Click on the “Add featured” button.
  6. Select the type of media you want to add (website, document, link, etc.).
  7. Enter the URL of your social network profile in the provided field.
  8. Click on the “Save” button to add the link to your profile.

By adding social network URLs to your LinkedIn profile, you can cross-promote your profiles and expand your online reach.

The Power of LinkedIn URL Optimization

LinkedIn URL optimization plays a significant role in establishing thought leadership in your industry. By customizing and optimizing your LinkedIn URL, you create a professional and memorable online presence. This, in turn, helps you build your personal brand, improve your visibility in search engine results, and differentiate yourself from others in your industry.

When potential employers, clients, or industry peers come across your customized LinkedIn URL, it immediately showcases your professionalism and attention to detail. It also makes it easier for them to remember and share your profile with others, ultimately expanding your network and opportunities.

So, take the time to optimize your LinkedIn URL and unlock the true potential of this powerful professional networking platform. Start establishing your thought leadership and make a lasting impression in your industry!

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