The role of recommendations in building a strong LinkedIn profile


26 Sep 2023  •   4 minutes read

Author: Admin

LinkedIn has become the go-to platform for professionals looking to connect, network, and showcase their skills and experience. With over 700 million users worldwide, having a strong LinkedIn profile is essential for standing out in a competitive job market. While a well-crafted profile with a professional photo, an attention-grabbing headline, and a comprehensive summary are all important, one element that often gets overlooked is recommendations.

What are LinkedIn Recommendations?

LinkedIn recommendations are testimonials from other LinkedIn users who have worked with you or have known you professionally. These recommendations appear on your profile and serve as social proof of your skills, expertise, and work ethic. They are written by colleagues, clients, managers, or anyone you have worked with in a professional capacity.

Why are Recommendations Important?

Recommendations play a crucial role in building a strong LinkedIn profile for several reasons:

1. Validation of Skills and Expertise

When potential employers or clients visit your LinkedIn profile, they want to know if you possess the skills and expertise you claim to have. Recommendations provide third-party validation of your abilities and give credibility to your profile. When someone vouches for your skills, it increases your credibility and makes you a more attractive candidate.

2. Showcasing Professional Relationships

LinkedIn is all about networking and building professional relationships. Recommendations allow you to showcase the positive relationships you have developed throughout your career. When someone takes the time to write a recommendation for you, it demonstrates that you have made a positive impact on their professional life and that they value your work.

3. Differentiation from Competitors

In a competitive job market, standing out from the crowd is crucial. Having a strong profile with well-written recommendations sets you apart from other candidates with similar qualifications. It shows that you have a track record of delivering excellent results and that others have recognized your abilities.

4. Increased Profile Visibility

LinkedIn’s algorithm takes various factors into account when determining the visibility of profiles in search results. Recommendations are one of those factors. Profiles with a higher number of recommendations are more likely to appear higher in search results, increasing your visibility to potential employers or clients.

How to Get Recommendations

Now that we understand the importance of recommendations, let’s explore how you can obtain them:

1. Ask for Recommendations

The most straightforward way to get recommendations is to ask for them. Reach out to colleagues, clients, or managers who you have had positive professional experiences with and kindly request a recommendation. Be specific about what you would like them to highlight in their recommendation, such as specific skills or projects you worked on together.

2. Offer Recommendations First

A great way to receive recommendations is by offering to write them for others first. When you write a recommendation for someone, they are more likely to reciprocate and write one for you in return. It’s a win-win situation as it helps strengthen professional relationships while also enhancing your own profile.

3. Provide Guidance

When asking for a recommendation, it’s helpful to provide some guidance to the person writing it. You can share specific accomplishments or projects you worked on together that you would like them to highlight. This makes it easier for them to write a meaningful recommendation and ensures it aligns with your career goals.

4. Follow Up

If someone has agreed to write a recommendation for you but hasn’t done so after a few weeks, don’t hesitate to send a friendly follow-up message. People are busy, and sometimes they need a gentle reminder. Just be polite and express your gratitude for their willingness to support you.

How to Utilize Recommendations on Your Profile

Once you have obtained recommendations, it’s essential to utilize them effectively on your LinkedIn profile:

1. Feature Recommendations Prominently

LinkedIn allows you to showcase up to three recommendations at the top of your profile. Choose the most impactful and relevant recommendations to feature in this section. These recommendations will be immediately visible to anyone who visits your profile, making a strong first impression.

2. Include Recommendations Throughout Your Profile

In addition to the featured recommendations, you should also include other recommendations throughout your profile. You can add recommendations to each position you have listed, as well as in the summary section. This provides a comprehensive view of your skills and expertise.

3. Keep Recommendations Updated

As you progress in your career and gain new experiences, it’s important to keep your recommendations updated. If you receive a new recommendation that highlights a recent accomplishment, make sure to add it to your profile. Regularly updating your recommendations shows that you are continuously growing and evolving in your professional journey.

4. Express Gratitude

When someone takes the time to write a recommendation for you, it’s essential to express your gratitude. Send them a personalized message thanking them for their kind words and let them know how much you appreciate their support. Building and maintaining professional relationships is a two-way street, and showing gratitude goes a long way.


In conclusion, recommendations play a vital role in building a strong LinkedIn profile. They validate your skills and expertise, showcase your professional relationships, differentiate you from competitors, and increase your profile visibility. By actively seeking recommendations and utilizing them effectively on your profile, you can create a powerful personal brand that attracts opportunities and helps you achieve your career goals.

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