The role of your LinkedIn URL in building a strong online presence


26 Sep 2023  •   4 minutes read

Author: Admin

The Power of Your LinkedIn URL in Building a Strong Online Presence

When it comes to building a strong online presence, your LinkedIn URL plays a crucial role. Your LinkedIn profile is often the first impression that potential employers, clients, or business partners have of you. Having a professional and memorable LinkedIn URL can make a significant difference in how you are perceived and can help you stand out from the crowd. In this article, we will explore the importance of your LinkedIn URL and provide tips on how to optimize and customize it for maximum impact.

What is a LinkedIn URL?

Your LinkedIn URL is the web address that directs others to your LinkedIn profile. It typically consists of your name followed by a string of random numbers and letters. For example, a standard LinkedIn URL might look like this: While this URL is functional, it is not very memorable or professional. Luckily, LinkedIn allows you to customize your URL to make it more personalized and easier to share with others.

How to Get Your LinkedIn URL

Getting your LinkedIn URL is a simple process. Here’s how you can find it:

  1. Login to your LinkedIn account.
  2. Click on your profile picture at the top right corner of the page.
  3. Select “View profile” from the dropdown menu.
  4. Once on your profile page, look for the URL located underneath your profile picture and headline. It should start with “”.
  5. Copy the entire URL.

How to Change Your LinkedIn URL

If you want to change your LinkedIn URL to make it more personalized and professional, follow these steps:

  1. Login to your LinkedIn account.
  2. Click on your profile picture at the top right corner of the page.
  3. Select “View profile” from the dropdown menu.
  4. Once on your profile page, look for the “Edit public profile & URL” button located on the right-hand side of the page.
  5. Click on the pencil icon next to your current URL.
  6. Type in your desired URL in the text box. Keep in mind that the URL must be unique and may only contain letters, numbers, and hyphens.
  7. Click “Save”.

How to Customize Your LinkedIn URL

Customizing your LinkedIn URL allows you to make it more personalized and professional. Here are some tips to help you create a customized LinkedIn URL:

  • Use your full name: Including your full name in your LinkedIn URL makes it easier for others to find and remember your profile.
  • Avoid using numbers or special characters: Stick to letters and hyphens in your URL to keep it clean and easy to read.
  • Keep it professional: Your LinkedIn URL is a representation of your professional brand, so make sure it reflects your desired image.
  • Make it concise: Shorter URLs are easier to remember and share, so try to keep your LinkedIn URL as brief as possible.

Why Your LinkedIn URL Matters

Your LinkedIn URL matters for several reasons:

  1. Professionalism: A customized LinkedIn URL shows that you take your professional image seriously and are committed to building a strong online presence.
  2. Memorability: A personalized URL is easier to remember and share with others, increasing the chances of people visiting your profile.
  3. Search Engine Optimization (SEO): Optimizing your LinkedIn URL with relevant keywords can improve your visibility in search engine results and make it easier for others to find you.
  4. Branding: Your LinkedIn URL is an essential part of your personal brand. By customizing it, you can align it with your overall branding strategy and create a consistent online presence.

Where to Use Your LinkedIn URL

Your LinkedIn URL can be used in various ways to enhance your online presence:

  • Resume: Including your LinkedIn URL on your resume allows potential employers to easily access your profile and learn more about your professional background.
  • Email signature: Adding your LinkedIn URL to your email signature provides recipients with a quick and convenient way to connect with you professionally.
  • Business cards: Including your LinkedIn URL on your business cards can help you make a lasting impression and encourage others to connect with you online.
  • Social media profiles: Add your LinkedIn URL to your other social media profiles to cross-promote your professional presence and expand your network.

LinkedIn URL Best Practices

Here are some best practices to keep in mind when optimizing your LinkedIn URL:

  • Use relevant keywords: Incorporate relevant keywords in your LinkedIn URL to improve its search engine visibility and attract the right audience.
  • Make it consistent: Ensure that your LinkedIn URL matches your other online profiles to maintain a consistent personal brand across platforms.
  • Keep it updated: If you change jobs or update your professional information, remember to update your LinkedIn URL accordingly to reflect your current status.
  • Share it strategically: Share your LinkedIn URL strategically on platforms where your target audience is most likely to see it, such as industry-specific forums or professional networking events.

LinkedIn URL Examples

Here are some examples of well-optimized LinkedIn URLs:


LinkedIn URL Shorteners

If you find that your LinkedIn URL is too long or difficult to remember, you can use URL shorteners to create a more concise and shareable link. There are several free URL shortening services available online, such as Bitly and TinyURL, that can help you create a shortened version of your LinkedIn URL.


Your LinkedIn URL is an essential element of your online presence and can significantly impact how others perceive you professionally. By optimizing and customizing your LinkedIn URL, you can create a memorable and professional web address that reflects your personal brand. Don’t underestimate the power of your LinkedIn URL and take the time to make it stand out!

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