The role of your LinkedIn URL in personal branding


26 Sep 2023  •   3 minutes read

Author: Admin

The Power of a Custom LinkedIn URL in Personal Branding

In today’s digital age, personal branding has become more important than ever. With the rise of social media and online networking, professionals are increasingly aware of the need to cultivate a strong online presence. One platform that stands out in the professional networking space is LinkedIn. As the go-to platform for professionals, having a strong LinkedIn profile is crucial. And one often overlooked aspect of this profile is the LinkedIn URL.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that directs to your LinkedIn profile. It typically consists of your name followed by a series of numbers and letters. For example, a standard LinkedIn URL might look something like this:

Why is Your LinkedIn URL Important?

Your LinkedIn URL plays a crucial role in personal branding for several reasons:

1. Professionalism and Credibility

A customized LinkedIn URL can make your profile appear more professional and credible. It shows that you have taken the time to personalize your profile and make it stand out. In a sea of generic LinkedIn URLs, having a custom URL can help you make a positive first impression and establish yourself as a professional.

2. Memorable and Easy to Share

A long and complicated LinkedIn URL with random numbers and letters is difficult to remember and share. However, a customized URL that includes your name is much more memorable and user-friendly. It makes it easier for people to find and visit your profile, whether they are searching for you directly or clicking on a link you shared.

3. Branding and Consistency

By customizing your LinkedIn URL, you have the opportunity to align it with your personal brand. You can use your name or a variation of it to ensure consistency across your online presence. Consistency in branding helps build trust and recognition, making it easier for people to connect with you and remember your profile.

How to Get a Custom LinkedIn URL

Now that you understand the importance of a customized LinkedIn URL, let’s discuss how you can get one:

1. Edit Your LinkedIn Profile

To get a custom LinkedIn URL, you first need to edit your profile. Here’s how:

– Log in to your LinkedIn account and navigate to your profile page.

– Click on the “Edit public profile & URL” option, usually located on the right side of your profile.

– On the right side of the page, you’ll see a section titled “Edit URL.” Click on the pencil icon next to your current URL.

– Enter your desired custom URL in the text field. LinkedIn will let you know if the URL is available or if you need to choose a different one.

– Click “Save” to apply the changes to your profile.

2. Customize Your LinkedIn URL

Once you’ve accessed the URL editing section of your LinkedIn profile, it’s time to customize your URL:

– Keep your custom URL simple and easy to remember. Use your name or a variation of it.

– Avoid using numbers or special characters, as they can make the URL harder to remember and share.

– Double-check for any typos or errors before saving your changes.

– Remember that once you save your custom URL, it will be permanent, so choose wisely.

3. Share Your Custom LinkedIn URL

Now that you have your custom LinkedIn URL, it’s time to start sharing it:

– Add your LinkedIn URL to your resume and business cards to make it easy for potential employers or clients to find and connect with you.

– Include your LinkedIn URL in your email signature to promote your professional profile.

– Share your LinkedIn URL on other social media platforms to encourage your network to connect with you on LinkedIn.

– Leverage LinkedIn’s built-in sharing tools to post updates and articles with your network, further promoting your profile and custom URL.

LinkedIn URL Best Practices

While customizing your LinkedIn URL is important, it’s also essential to follow best practices to optimize your profile:

1. Keep it Professional

When customizing your LinkedIn URL, make sure to keep it professional. Avoid using nicknames or irrelevant words that don’t contribute to your personal brand. Stick to your name or a variation of it.

2. Optimize for Search Engines

Include relevant keywords in your LinkedIn URL to improve your profile’s visibility in search engine results. Think about the terms someone might use when searching for professionals in your field and incorporate them into your URL.

3. Use URL Shorteners

If you have a particularly long custom LinkedIn URL, consider using a URL shortener to make it more manageable. There are many free tools available online that can help you shorten your URL without affecting its functionality.

4. Regularly Update Your Profile

Even with a custom LinkedIn URL, your profile needs to be up to date and relevant. Regularly update your profile with new experiences, skills, and accomplishments to showcase your professional growth and attract the right opportunities.


Your LinkedIn URL is an essential component of your personal brand. By customizing it, you can enhance your professionalism, improve your online visibility, and make it easier for others to connect with you. Take the time to create a custom LinkedIn URL that aligns with your personal brand and start leveraging its power in your professional journey.

Leave a Reply

Your email address will not be published. Required fields are marked *

More interesting articles


LinkedIn is a powerful tool for professionals to connect, network, and showcase their skills and experience. Your LinkedIn profile acts as an online resume and can be a valuable asset in your job search and career development. One important aspect of your LinkedIn profile is the URL, or web address, that leads to your profile. […]

26 Sep 2023


Why a Customized LinkedIn URL Matters When it comes to building a strong professional online presence, LinkedIn is the go-to platform for many individuals. With over 740 million users worldwide, LinkedIn offers a unique opportunity to connect with professionals, showcase your skills and expertise, and build your personal brand. One often overlooked feature of LinkedIn […]

26 Sep 2023


How to Customize Your LinkedIn URL LinkedIn is an essential platform for professionals to build their online presence, network with colleagues, and showcase their skills and experience. Your LinkedIn URL is a unique identifier that directs people to your profile. By default, LinkedIn assigns a long and random URL to your profile, but you have […]

26 Sep 2023

Setting up a perfect campaign only takes 5 minutes. So what are you waiting for?