The significance of a professional LinkedIn URL in creating a memorable online presence

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26 Sep 2023  •   6 minutes read

Author: Admin

The Power of a Professional LinkedIn URL

When it comes to creating a memorable online presence, your LinkedIn profile plays a crucial role. It serves as a virtual representation of your professional identity and can be a powerful tool in networking, job hunting, and personal branding. One often overlooked aspect of optimizing your LinkedIn profile is your LinkedIn URL. In this article, we will explore the significance of a professional LinkedIn URL and provide you with the knowledge and steps to create a memorable online presence.

What is a LinkedIn URL?

A LinkedIn URL is the web address that leads directly to your LinkedIn profile. It is a unique identifier that distinguishes your profile from others on the platform. By default, LinkedIn assigns a generic URL consisting of random numbers and letters to your profile. For example, a default LinkedIn URL might look something like this: linkedin.com/in/123456789.

However, this default URL does not effectively represent your professional brand and is difficult to remember. It is crucial to customize your LinkedIn URL to make it more personalized and memorable. A professional LinkedIn URL will typically include your name or a variation of it. For example, a customized LinkedIn URL could look like this: linkedin.com/in/johndoe.

Why is a Professional LinkedIn URL Important?

A professional LinkedIn URL is important for several reasons:

1. Personal Branding: Your LinkedIn profile is an extension of your personal brand. By customizing your LinkedIn URL, you create a consistent and professional online presence that aligns with your personal branding efforts. It allows you to showcase your name or brand in the URL, making it more memorable for potential employers, clients, or collaborators.

2. Increased Discoverability: A customized LinkedIn URL is more search engine-friendly, which means it is more likely to appear in search engine results when someone searches for your name. This can significantly increase your online visibility and make it easier for others to find and connect with you on LinkedIn.

3. Networking Opportunities: When networking or attending events, sharing your LinkedIn URL is a common practice. Having a professional and personalized LinkedIn URL makes it easier for others to remember and find your profile. It also gives a positive impression of your professionalism and attention to detail.

4. Resume Enhancement: Including your LinkedIn URL on your resume is a common practice in today’s digital age. It provides potential employers with an additional avenue to learn more about your professional background and accomplishments. A customized LinkedIn URL adds a touch of professionalism to your resume and demonstrates your commitment to your personal brand.

How to Get a Custom LinkedIn URL

Getting a custom LinkedIn URL is a simple process that can be done in a few easy steps:

Step 1: Log in to your LinkedIn account: Visit linkedin.com and enter your login credentials to access your LinkedIn account.

Step 2: Go to your profile: Once logged in, navigate to your profile by clicking on the “Me” icon in the top right corner of the LinkedIn homepage. From the dropdown menu, select “View Profile.”

Step 3: Click on “Edit public profile & URL”: On your profile page, locate the pencil icon next to your current LinkedIn URL. Click on the pencil icon to edit your public profile settings.

Step 4: Customize your URL: In the “Edit public profile & URL” section, locate the “Edit your custom URL” option on the right-hand side. Click on the pencil icon next to the current URL and enter your desired custom URL. LinkedIn will provide suggestions based on your name, but you can customize it further if needed.

Step 5: Save your changes: Once you have entered your desired custom LinkedIn URL, click on the “Save” button to save your changes. Your new LinkedIn URL will be immediately active and accessible.

Best Practices for a Memorable LinkedIn URL

Now that you know how to get a custom LinkedIn URL, let’s explore some best practices to make it more memorable and effective:

1. Keep it simple and concise: A memorable LinkedIn URL is short, simple, and easy to remember. Avoid using numbers, special characters, or unnecessary words in your URL. Stick to your name or a variation of it to keep it clean and professional.

2. Use your full name if possible: Ideally, your LinkedIn URL should include your full name. If your name is common, consider adding your middle initial, a professional title, or a relevant keyword to make it more unique. For example, if your name is John Doe and it’s already taken, you could try variations like “JohnDoeWriter” or “JohnDoeMarketing.”

3. Avoid using underscores or hyphens: When customizing your LinkedIn URL, avoid using underscores or hyphens to separate words. Instead, use capital letters for each new word to make it more readable. For example, “JohnDoeWriter” is preferred over “John_Doe_Writer” or “John-Doe-Writer.”

4. Update your LinkedIn URL on other platforms: Once you have customized your LinkedIn URL, make sure to update it on other platforms where you have an online presence. This includes your website, blog, email signature, business cards, and other social media profiles. Consistency is key in building a memorable online presence.

How to Change Your LinkedIn URL

If you already have a custom LinkedIn URL but want to make changes, follow these steps:

Step 1: Log in to your LinkedIn account: Visit linkedin.com and enter your login credentials to access your LinkedIn account.

Step 2: Go to your profile: Once logged in, navigate to your profile by clicking on the “Me” icon in the top right corner of the LinkedIn homepage. From the dropdown menu, select “View Profile.”

Step 3: Click on “Edit public profile & URL”: On your profile page, locate the pencil icon next to your current LinkedIn URL. Click on the pencil icon to edit your public profile settings.

Step 4: Customize your URL: In the “Edit public profile & URL” section, locate the “Edit your custom URL” option on the right-hand side. Click on the pencil icon next to the current URL and make the necessary changes to your custom LinkedIn URL.

Step 5: Save your changes: Once you have made the desired changes to your LinkedIn URL, click on the “Save” button to save your changes. Your updated LinkedIn URL will be immediately active and accessible.

Where to Find Your LinkedIn URL on the Mobile App

If you prefer to access LinkedIn through the mobile app, here’s how you can find your LinkedIn URL:

Step 1: Open the LinkedIn app on your smartphone: Locate the LinkedIn app icon on your phone’s home screen and tap on it to open the app.

Step 2: Go to your profile: Once you are on the LinkedIn app, tap on the “Me” icon at the bottom right corner of the screen. This will take you to your profile page.

Step 3: Access your LinkedIn URL: On your profile page, tap on the “Edit” button located at the top right corner of the screen. Scroll down until you find the “Contact Info” section. Your LinkedIn URL will be displayed under the “Websites” subsection.

LinkedIn URL Shorteners

LinkedIn also provides a URL shortening feature that allows you to create a shorter and more shareable LinkedIn URL. This can be useful in situations where character count is limited, such as on social media platforms or in email signatures.

To use the LinkedIn URL shortening feature, follow these steps:

Step 1: Log in to your LinkedIn account: Visit linkedin.com and enter your login credentials to access your LinkedIn account.

Step 2: Go to your profile: Once logged in, navigate to your profile by clicking on the “Me” icon in the top right corner of the LinkedIn homepage. From the dropdown menu, select “View Profile.”

Step 3: Click on “Edit public profile & URL”: On your profile page, locate the pencil icon next to your current LinkedIn URL. Click on the pencil icon to edit your public profile settings.

Step 4: Access the URL shortening feature: In the “Edit public profile & URL” section, locate the “URL Shortening” option on the right-hand side. Click on the toggle switch to enable the URL shortening feature.

Step 5: Save your changes: Once you have enabled the URL shortening feature, click on the “Save” button to save your changes. LinkedIn will generate a shortened URL that you can copy and share.

Examples of Effective LinkedIn URLs

Here are a few examples of effective and memorable LinkedIn URLs:

1. linkedin.com/in/janedoe

2. linkedin.com/in/johndoeconsulting

3. linkedin.com/in/johndoeauthor

4. linkedin.com/in/janedoemarketingexpert

These examples demonstrate how simple modifications to your LinkedIn URL can make it more personalized and memorable. Remember to choose a URL that aligns with your personal branding and professional goals.

Conclusion

Your LinkedIn URL is an essential component of your online presence and personal branding. By customizing and optimizing your LinkedIn URL, you can create a memorable and professional online identity. A personalized LinkedIn URL not only enhances your personal brand but also improves your discoverability, networking opportunities, and resume presentation. Take the time to customize your LinkedIn URL today and unlock the power of a memorable online presence.

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