The significance of a valid LinkedIn URL in building a strong personal brand.


26 Sep 2023  •   4 minutes read

Author: Admin

The Power of a Valid LinkedIn URL in Building Your Personal Brand

In today’s digital age, it’s crucial to have a strong online presence and personal brand. One of the most effective platforms for professionals to showcase their skills, experience, and accomplishments is LinkedIn. With over 740 million members worldwide, LinkedIn provides an invaluable opportunity to connect with industry peers, potential employers, and clients. While optimizing your LinkedIn profile is important, many people overlook the significance of having a valid LinkedIn URL. In this article, we will explore the importance of a valid LinkedIn URL in building a strong personal brand and provide you with the necessary steps to get, customize, and optimize your LinkedIn URL for maximum impact.

What is a LinkedIn URL?

Before we dive into the significance of a valid LinkedIn URL, let’s first understand what a LinkedIn URL is. A LinkedIn URL is a unique web address that directs users to your LinkedIn profile. It typically follows the format ‘’ or ‘’. Your LinkedIn URL serves as your online identity on the platform and is an essential component of your personal brand. It allows you to easily share your profile with others and helps establish credibility and professionalism.

Why is a Valid LinkedIn URL Important?

A valid LinkedIn URL is important for several reasons:

  1. Professionalism: Having a valid LinkedIn URL demonstrates professionalism and attention to detail. It shows that you have taken the time to customize your profile and have a strong online presence.
  2. Easy Access: A valid LinkedIn URL makes it easier for others to find and access your profile. Instead of searching for your name on LinkedIn, they can simply click on the link you provide.
  3. Branding: Your LinkedIn URL is an extension of your personal brand. By customizing your URL and including your name or relevant keywords, you can enhance your brand image and make it more memorable.
  4. Search Engine Optimization (SEO): A valid LinkedIn URL can also improve your search engine rankings. When people search for your name on Google or other search engines, your LinkedIn profile is likely to appear higher in the search results if you have a customized URL.

How to Get a LinkedIn URL

Getting a LinkedIn URL is a simple process:

  1. Sign in to your LinkedIn account and navigate to your profile page.
  2. Click on the “Me” icon at the top of the page, and select “View profile” from the dropdown menu.
  3. On your profile page, look for the URL section beneath your profile picture and headline.
  4. Click on the “Edit public profile & URL” link next to your URL.
  5. In the right-hand section of the page, you will see your current LinkedIn URL. You can click on the pencil icon to edit it.
  6. Enter your desired URL in the text box. Ideally, you should use your full name or a variation of it.
  7. Click “Save” to save your changes.

How to Customize Your LinkedIn URL

Customizing your LinkedIn URL allows you to create a personalized web address that aligns with your personal brand. Here’s how you can customize your LinkedIn URL:

  1. Follow steps 1 to 5 from the previous section to access the URL editing page.
  2. In the text box, delete the existing URL and enter your desired custom URL. Keep in mind that the URL must be unique and can only contain letters, numbers, and hyphens. Spaces and special characters are not allowed.
  3. Click “Save” to save your changes.

LinkedIn URL Optimization Tips

Now that you have a valid and customized LinkedIn URL, it’s time to optimize it for maximum impact. Here are some tips to help you make the most of your LinkedIn URL:

  1. Include Your Name: As mentioned earlier, including your name in your LinkedIn URL helps establish your personal brand and makes it easier for others to find you.
  2. Use Keywords: Incorporate relevant keywords related to your industry, profession, or skills in your LinkedIn URL. This can help improve your search engine rankings and attract the right audience.
  3. Keep it Short: Shorter URLs are easier to remember and share. Try to keep your LinkedIn URL concise and avoid unnecessary words or numbers.
  4. Avoid Special Characters: Special characters can cause issues with URL formatting. Stick to letters, numbers, and hyphens in your LinkedIn URL.
  5. Update Your Resume: Once you have a customized LinkedIn URL, be sure to update your resume and include it in the contact information section. This allows potential employers or clients to easily access your LinkedIn profile.
  6. Share Your LinkedIn URL: Make it a habit to share your LinkedIn URL in your email signature, business cards, social media profiles, and any other professional communication channels. This increases visibility and encourages others to connect with you on LinkedIn.

Common LinkedIn URL Questions

Here are the answers to some common questions related to LinkedIn URLs:

  1. Where can I find my LinkedIn URL on the mobile app?
    To find your LinkedIn URL on the mobile app, open the LinkedIn app and go to your profile. Tap on the three dots in the top right corner of the screen, and select “Share profile”. Your LinkedIn URL will be displayed, and you can copy it or share it directly from the app.
  2. Can I use a URL shortener for my LinkedIn URL?
    LinkedIn does not allow the use of URL shorteners for profile URLs. It’s best to use the full, customized LinkedIn URL to ensure it is recognized by search engines and other platforms.
  3. How can I edit my LinkedIn URL?
    If you need to edit your LinkedIn URL, you can follow the steps mentioned earlier in this article to access the URL editing page. Simply delete the existing URL and enter the new one you wish to use.
  4. What if I have an invalid LinkedIn URL?
    If your LinkedIn URL is invalid or contains special characters, it’s important to update it to ensure it is professional and easy to share. Follow the steps outlined earlier to customize your LinkedIn URL and make it valid.


In conclusion, a valid LinkedIn URL plays a significant role in building a strong personal brand. It showcases professionalism, provides easy access to your profile, and enhances your search engine visibility. By customizing and optimizing your LinkedIn URL, you can maximize the impact of your personal brand and attract the right audience. Remember to include your name, use relevant keywords, keep it short, and update your resume and other professional channels with your LinkedIn URL. Embrace the power of a valid LinkedIn URL and take control of your online presence for career success.

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