The value of LinkedIn Premium’s Premium Insights feature in competitive analysis


26 Sep 2023  •   5 minutes read

Author: Admin

The Power of LinkedIn Premium Insights for Competitive Analysis

When it comes to professional networking and career development, LinkedIn is the go-to platform for professionals across industries. With over 740 million members, LinkedIn offers a wealth of opportunities to connect, collaborate, and discover new opportunities. While the free version of LinkedIn provides many valuable features, LinkedIn Premium takes your experience to the next level.

What is LinkedIn Premium?

LinkedIn Premium is a subscription-based service offered by LinkedIn that provides enhanced features and insights to help professionals achieve their goals. With LinkedIn Premium, users gain access to a suite of tools and resources that can be invaluable in various aspects of their professional lives.

LinkedIn Premium Benefits

LinkedIn Premium offers a range of benefits that can make a significant difference in your career. Let’s explore some of the key advantages:

1. Enhanced Profile Visibility

With LinkedIn Premium, your profile gets boosted visibility, making it more likely to appear in search results when recruiters and hiring managers are looking for candidates. This increased visibility can significantly improve your chances of landing new opportunities and connecting with the right people in your industry.

2. InMail Messaging

LinkedIn Premium allows you to send direct messages, called InMail, to anyone on LinkedIn, even if you’re not connected. This feature can be incredibly valuable when reaching out to potential clients, partners, or hiring managers. InMail messages are more likely to get noticed and receive a response, giving you a competitive edge.

3. Advanced Search Filters

LinkedIn Premium provides access to advanced search filters, allowing you to refine your searches and find the right people, companies, or jobs more efficiently. You can filter by industry, location, company size, job title, and more, enabling you to target your efforts and focus on the most relevant opportunities.

4. Premium Insights

One of the standout features of LinkedIn Premium is Premium Insights. This powerful tool provides valuable data and analytics about companies and professionals, giving you a competitive advantage when conducting competitive analysis or preparing for interviews, meetings, or sales pitches.

LinkedIn Premium Features

LinkedIn Premium offers a range of features designed to enhance your professional networking and career growth. Let’s take a closer look at some of these features:

1. Premium Insights

Premium Insights is a feature within LinkedIn Premium that provides detailed analytics and data about companies and professionals. With Premium Insights, you can gain valuable insights into a company’s growth, hiring trends, employee demographics, and more. This information can be crucial when conducting competitive analysis and identifying opportunities for collaboration or expansion.

2. Open Profile

LinkedIn Premium also offers an Open Profile feature, which allows you to be more discoverable and accessible to other LinkedIn members. With an Open Profile, you can receive messages and connection requests from any member, regardless of whether you are connected or not. This feature can be advantageous when you want to expand your network and increase your visibility within your industry.

3. Career Insights

LinkedIn Premium’s Career Insights feature provides valuable data and analytics related to job postings and career paths. With Career Insights, you can gain insights into the skills and qualifications required for specific roles, the salary ranges for different positions, and the companies that are actively hiring. This information can help you make more informed decisions about your career and identify opportunities for growth and advancement.

4. Learning Courses

LinkedIn Premium includes access to LinkedIn Learning, an extensive library of online courses and tutorials covering a wide range of topics, from technical skills to leadership development. With Learning Courses, you can enhance your skills, acquire new knowledge, and stay ahead in your industry. The ability to showcase completed courses on your profile can also demonstrate your commitment to professional development to potential employers or clients.

LinkedIn Premium Cost

LinkedIn Premium offers various subscription plans to cater to different needs and budgets. The cost of LinkedIn Premium depends on the plan you choose and whether you pay on a monthly or annual basis. Here are some of the LinkedIn Premium plans:

1. Premium Career

The Premium Career plan is designed for professionals who are actively job seeking or looking to expand their professional network. This plan provides enhanced job search features, access to applicant insights, and the ability to send InMail messages to recruiters and hiring managers. The cost of Premium Career starts at $29.99 per month.

2. Premium Business

The Premium Business plan is tailored for professionals who want to grow their business and unlock additional sales and marketing features. With Premium Business, you can access advanced search filters, view unlimited profiles, and send InMail messages to potential clients and partners. The cost of Premium Business starts at $59.99 per month.

3. Sales Navigator

Sales Navigator is a specialized LinkedIn Premium plan designed for sales professionals. This plan provides advanced sales insights, lead recommendations, and CRM integration to help sales teams identify and engage with potential customers more effectively. The cost of Sales Navigator starts at $79.99 per month.

Is LinkedIn Premium Worth it?

The value of LinkedIn Premium ultimately depends on your individual needs and goals. Here are some factors to consider when deciding whether LinkedIn Premium is worth it for you:

1. Your Career Goals

If you’re actively job seeking or looking to advance your career, the enhanced job search features and increased visibility offered by LinkedIn Premium can be highly beneficial. The ability to send InMail messages to recruiters and hiring managers can also give you a competitive edge. Consider your career goals and how LinkedIn Premium can support your professional growth.

2. Networking Opportunities

LinkedIn Premium provides enhanced networking capabilities, allowing you to connect with professionals outside of your immediate network. This can be particularly valuable if you’re looking to expand your contacts, collaborate on projects, or explore new business opportunities. Evaluate how important networking is to your professional success.

3. Competitive Analysis

If conducting competitive analysis is a crucial aspect of your work or industry, the Premium Insights feature of LinkedIn Premium can be a game-changer. The ability to access detailed analytics and data about companies and professionals can give you a significant advantage when formulating strategies, identifying market trends, and making informed business decisions.

4. Professional Development

If continuous learning and professional development are important to you, LinkedIn Premium’s access to LinkedIn Learning can be a valuable resource. The ability to acquire new skills and stay up-to-date with industry trends can enhance your marketability and open doors to new opportunities.

LinkedIn Premium Discounts and Offers

LinkedIn occasionally offers discounts and promotions on its Premium plans, especially for new subscribers. Keep an eye out for any special offers to maximize the value of your LinkedIn Premium subscription. Additionally, some employers may provide LinkedIn Premium as part of their employee benefits package, so be sure to check if this perk is available to you.


LinkedIn Premium offers a range of features and benefits that can significantly enhance your professional networking and career growth. The Premium Insights feature, in particular, provides valuable data and analytics for competitive analysis, giving you a competitive advantage. While the cost of LinkedIn Premium varies depending on the plan you choose, many professionals find the investment worthwhile for the opportunities and insights it provides. Consider your individual needs and goals to determine whether LinkedIn Premium is worth it for you.

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