Tips for choosing the best LinkedIn URL for your professional brand

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26 Sep 2023  •   4 minutes read

Author: Admin

Optimizing Your LinkedIn URL for Your Professional Brand

LinkedIn is a powerful platform for professionals looking to enhance their personal brand and network with like-minded individuals. One important aspect of your LinkedIn profile is your URL, which serves as your online address on the platform. In this article, we’ll explore the importance of choosing the best LinkedIn URL for your professional brand and provide tips on how to optimize it for maximum impact.

What is a LinkedIn URL?

A LinkedIn URL, also known as a LinkedIn profile link or web address, is a unique identifier that directs users to your LinkedIn profile. It typically consists of your name followed by a series of numbers and letters. For example, a standard LinkedIn URL may look something like this: linkedin.com/in/johndoe123.

Why is Your LinkedIn URL Important?

Your LinkedIn URL is an essential part of your personal brand. It’s a direct link to your professional profile and can be used to showcase your skills, experience, and achievements to potential employers, clients, or collaborators. Here are a few reasons why your LinkedIn URL is important:

1. Improved Visibility

Having a customized LinkedIn URL makes it easier for others to find and access your profile. Instead of a random string of characters, a personalized URL with your name can be more memorable and professional. This can lead to increased visibility and opportunities for networking and career advancement.

2. Professional Branding

A customized LinkedIn URL can help reinforce your professional brand. By including your name in the URL, you create a cohesive online presence that aligns with your personal brand. This consistency across platforms can enhance your credibility and make it easier for people to recognize and remember you.

3. Easy Sharing

When networking or applying for jobs, it’s common to share your LinkedIn profile with others. A shorter, customized URL is easier to share verbally, on business cards, or in email signatures. It also looks cleaner and more professional, compared to a long and complex URL.

How to Get Your LinkedIn URL

If you’re new to LinkedIn or haven’t customized your URL yet, you may be wondering how to find it. Here’s a step-by-step guide:

  1. Log in to your LinkedIn account and navigate to your profile page.
  2. Look for the “Edit public profile & URL” button on the right-hand side of the page. It’s usually located below your profile picture.
  3. Click on the button to access the URL customization options.
  4. Under the “Edit URL” section, you’ll see your current LinkedIn URL. If you haven’t customized it yet, it will most likely be a combination of your name and some random characters.
  5. Click on the “Edit” icon next to your URL.
  6. Enter your preferred custom URL in the text box. Ideally, it should be your name or a variation of it.
  7. Click “Save” to save your changes.

Once you’ve saved your custom URL, it will become your new LinkedIn address. You can now share it with others and use it to promote your professional brand.

Choosing the Best LinkedIn URL

Now that you know the importance of a customized LinkedIn URL, it’s time to choose the best one for your professional brand. Here are some tips to help you make the right choice:

1. Keep It Simple

When selecting a LinkedIn URL, simplicity is key. Choose a URL that is easy to remember and type. Avoid using complex combinations of numbers, symbols, or special characters. Stick to your name or a variation of it, if available.

2. Use Your Professional Name

Your LinkedIn URL is an extension of your personal brand. Use your professional name or the name by which you are commonly known in your industry. This will help others easily identify you and associate your LinkedIn profile with your professional identity.

3. Avoid Common Names

If you have a common name, you may need to get creative with your LinkedIn URL. Consider adding your middle initial, a relevant keyword, or a professional designation to differentiate yourself from others with the same name. For example, if John Doe is already taken, try JohnMDoe or JohnDoeMarketing.

4. Be Consistent

Consistency is important when building your personal brand. Use the same LinkedIn URL across all your professional profiles and platforms. This includes your website, other social media accounts, and business cards. This consistency will make it easier for others to find and connect with you.

5. Check Availability

Before finalizing your LinkedIn URL, check its availability. LinkedIn may not allow you to use a URL that is already taken by another user. Make sure to choose a unique URL that accurately represents your professional brand.

How to Change Your LinkedIn URL

If you already have a LinkedIn URL but want to change it, follow these steps:

  1. Log in to your LinkedIn account and navigate to your profile page.
  2. Look for the “Edit public profile & URL” button on the right-hand side of the page, below your profile picture.
  3. Click on the button to access the URL customization options.
  4. Under the “Edit URL” section, you’ll see your current LinkedIn URL and a “Edit” icon next to it.
  5. Click on the “Edit” icon.
  6. Enter your new custom URL in the text box.
  7. Click “Save” to save your changes.

Keep in mind that changing your LinkedIn URL may affect the links to your profile from external sources. Make sure to update any links you’ve shared or embedded on websites, blogs, or other platforms.

LinkedIn URL Best Practices

Now that you have your customized LinkedIn URL, it’s important to optimize it for maximum impact. Here are some best practices to follow:

1. Share Your LinkedIn URL

Don’t keep your LinkedIn URL a secret. Share it on your business cards, resume, email signature, and other professional materials. This will make it easier for others to connect with you and learn more about your professional background.

2. Utilize LinkedIn’s URL Shortener

If your LinkedIn URL is too long or complex, consider using LinkedIn’s URL shortener. This feature allows you to create a custom short URL that redirects to your LinkedIn profile. It’s a great way to make your URL more manageable and visually appealing.

3. Optimize Your LinkedIn Profile

While the URL is important, it’s just one piece of the puzzle. Make sure your LinkedIn profile is complete and optimized for your professional goals. Include a professional headshot, a compelling summary, relevant work experience, and showcase your skills and achievements.

4. Customize Your Public Profile URL

LinkedIn allows you to customize your public profile URL, which is the URL that non-LinkedIn users can access. This URL is often used by recruiters, potential clients, and employers to learn more about you. Customize it to match your LinkedIn URL for consistency and branding purposes.

Conclusion

Your LinkedIn URL is an important part of your professional brand. By choosing a customized and optimized URL, you can enhance your visibility, improve your personal branding, and make it easier for others to connect with you. Follow the tips and best practices outlined in this article to ensure your LinkedIn URL reflects your professional identity and goals.

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