Tips for choosing the right LinkedIn URL for your professional brand

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26 Sep 2023  •   5 minutes read

Author: Admin

Tips for choosing the right LinkedIn URL for your professional brand

LinkedIn has become the go-to platform for professionals to showcase their skills, experience, and expertise. It is an essential tool for networking, job hunting, and building a strong professional brand. One of the key elements of your LinkedIn profile is your URL, which is the web address that directs people to your profile. Having a customized and professional URL not only makes it easier for people to find you but also adds credibility to your personal brand.

How to get your LinkedIn URL

When you create a LinkedIn profile, the platform automatically assigns a URL to your profile. This default URL is usually a combination of your name and some random numbers and letters. While this URL works fine, it is not optimized for search engines and doesn’t look professional. Therefore, it is recommended to customize your LinkedIn URL to make it more personal and memorable. Here’s how you can get your LinkedIn URL:

1. Log in to your LinkedIn account and go to your profile page.

2. On the right side of your profile page, you will see a section called “Edit public profile & URL.” Click on the “Edit” button next to it.

3. In the pop-up window, you will see your current LinkedIn URL. Click on the “Edit” button next to it.

4. Now, you will be able to edit your LinkedIn URL. Type in your desired URL in the text box.

5. LinkedIn will automatically check the availability of the URL. If it is already taken, it will suggest some alternatives. Choose the one that suits you best.

6. Once you have selected your desired URL, click on the “Save” button to save the changes.

What should your LinkedIn URL look like?

When choosing your LinkedIn URL, it is important to keep a few things in mind. Your URL should be professional, easy to remember, and relevant to your personal brand. Here are some tips on what your LinkedIn URL should look like:

1. Use your full name: Using your full name in your LinkedIn URL makes it easier for people to find you and adds credibility to your personal brand. Avoid using nicknames, abbreviations, or numbers in your URL.

2. Keep it simple: Your LinkedIn URL should be simple and easy to remember. Avoid using complicated words, special characters, or unnecessary symbols in your URL. Stick to your name or a combination of your name and profession.

3. Make it relevant: Your LinkedIn URL should reflect your professional brand and industry. If you are a marketer, for example, you can include the word “marketing” in your URL. This will help people understand your area of expertise at a glance.

4. Use hyphens or underscores: When creating your LinkedIn URL, you have the option to use hyphens or underscores to separate words. Both options are acceptable, but hyphens are generally more SEO-friendly. For example, if your name is John Smith, you can use “john-smith” or “john_smith” as your URL.

How to change your LinkedIn URL

If you have already customized your LinkedIn URL but want to change it for any reason, you can easily do so by following these steps:

1. Log in to your LinkedIn account and go to your profile page.

2. On the right side of your profile page, you will see a section called “Edit public profile & URL.” Click on the “Edit” button next to it.

3. In the pop-up window, you will see your current LinkedIn URL. Click on the “Edit” button next to it.

4. Now, you will be able to edit your LinkedIn URL. Type in your new desired URL in the text box.

5. LinkedIn will automatically check the availability of the URL. If it is already taken, it will suggest some alternatives. Choose the one that suits you best.

6. Once you have selected your desired URL, click on the “Save” button to save the changes.

How to copy your LinkedIn URL

If you want to share your LinkedIn URL with someone, you can easily copy it by following these steps:

1. Log in to your LinkedIn account and go to your profile page.

2. On the right side of your profile page, you will see a section called “Edit public profile & URL.” Your LinkedIn URL will be displayed next to it.

3. Click on the “Copy” button next to your LinkedIn URL to copy it to your clipboard.

4. You can now paste your LinkedIn URL wherever you want, such as in an email, on your resume, or on your business card.

Where to find your LinkedIn URL on the app

If you are using the LinkedIn mobile app and want to find your LinkedIn URL, you can do so by following these steps:

1. Open the LinkedIn app on your mobile device and log in to your account.

2. Tap on your profile picture in the top left corner of the screen to access your profile.

3. Scroll down to the “Contact & Personal Info” section and tap on it.

4. In the “Contact & Personal Info” section, you will see your LinkedIn URL listed under “Websites.” You can tap on it to copy or share it.

How to shorten your LinkedIn URL

If you have a long LinkedIn URL and want to make it shorter and more manageable, you can use a URL shortener tool. Here’s how you can do it:

1. Copy your LinkedIn URL from your profile page or the LinkedIn app.

2. Go to a URL shortener tool like Bitly or TinyURL.

3. Paste your LinkedIn URL into the URL shortener tool.

4. Click on the “Shorten” button to generate a shortened version of your LinkedIn URL.

5. Copy the shortened URL provided by the tool and use it wherever you want.

How to edit your LinkedIn URL

If you want to make changes to your LinkedIn URL, such as adding or removing words, you can do so by following these steps:

1. Log in to your LinkedIn account and go to your profile page.

2. On the right side of your profile page, you will see a section called “Edit public profile & URL.” Click on the “Edit” button next to it.

3. In the pop-up window, you will see your current LinkedIn URL. Click on the “Edit” button next to it.

4. Now, you will be able to edit your LinkedIn URL. Make the necessary changes in the text box.

5. LinkedIn will automatically check the availability of the URL. If it is already taken, it will suggest some alternatives. Choose the one that suits you best.

6. Once you have made the desired changes, click on the “Save” button to save the changes.

LinkedIn URL best practices

Now that you know how to choose and customize your LinkedIn URL, here are some best practices to optimize it for maximum visibility:

1. Use it on your resume: Including your LinkedIn URL on your resume allows potential employers or clients to easily access your profile and learn more about your qualifications and experience. Place it in the contact information section of your resume.

2. Share it on your business card: Adding your LinkedIn URL to your business card is a great way to promote your professional brand and make it easy for people to connect with you online. Include it along with your other contact information.

3. Share it on other social media platforms: If you are active on other social media platforms like Twitter or Facebook, make sure to include your LinkedIn URL in your bio or profile. This will encourage your followers to connect with you on LinkedIn as well.

4. Customize it for different purposes: If you are using LinkedIn for different purposes, such as job hunting, networking, or personal branding, you can customize your URL accordingly. For example, if you are looking for a job, you can include the word “job” or “career” in your URL to make it more relevant.

5. Update it regularly: As your career progresses and your professional brand evolves, you may want to update your LinkedIn URL to reflect these changes. Make sure to review and update your URL regularly to ensure it accurately represents your personal brand.

Conclusion

Your LinkedIn URL is an important element of your professional brand. By customizing it and following best practices, you can make it easier for people to find you, enhance your credibility, and optimize your LinkedIn profile for maximum visibility. Take the time to choose the right LinkedIn URL for your personal brand and make the most out of this powerful networking platform.

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