Tips for creating a LinkedIn URL that is easy to share and remember

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26 Sep 2023  •   4 minutes read

Author: Admin

Introduction

LinkedIn is a powerful platform for professionals to connect, network, and showcase their skills and experience. Having a strong LinkedIn profile can open up various opportunities for career growth and job prospects.

One crucial element of your LinkedIn profile is the URL. Your LinkedIn URL is the unique web address that directs people to your profile. By default, LinkedIn assigns a long and random URL to each profile, but you have the option to customize it to make it more memorable and professional.

Why is a Custom LinkedIn URL Important?

A customized LinkedIn URL is essential for several reasons:

  • Professionalism: A custom LinkedIn URL adds a professional touch to your profile and makes it easier for others to share and remember.
  • Branding: A personalized LinkedIn URL allows you to align your profile with your personal brand or company name, making it easier for others to find and recognize you.
  • Search Engine Optimization (SEO): Customizing your LinkedIn URL with relevant keywords can improve your search engine rankings and increase your chances of being found by recruiters and potential employers.
  • Easy Sharing: A shorter and customized LinkedIn URL is easier to include in email signatures, business cards, resumes, and other professional materials.

How to Create a Custom LinkedIn URL

Creating a custom LinkedIn URL is a simple process. Follow these steps:

Step 1: Accessing Your LinkedIn Profile Settings

To begin customizing your LinkedIn URL, you need to access your profile settings. Here’s how:

  1. Log in to your LinkedIn account and navigate to your profile page.
  2. Click on the “Me” icon at the top right corner of the page.
  3. From the dropdown menu, select “Settings & Privacy.”
  4. On the left-hand side of the page, click on the “Edit your public profile” link.
  5. Scroll down to the “Edit public profile & URL” section and click on the “Edit” button.

Step 2: Customizing Your LinkedIn URL

Once you’re in the “Edit public profile & URL” section, you can customize your LinkedIn URL. Follow these guidelines:

1. Keep It Simple and Professional

When customizing your LinkedIn URL, it’s important to keep it simple, professional, and easy to remember. Avoid using numbers, special characters, or random combinations of letters. Stick to your name or your name with a relevant keyword.

For example, if your name is John Smith, try using “johnsmith” or “johnsmithmarketing” if you’re in the marketing industry.

2. Use Your Full Name or a Variation Thereof

Using your full name or a variation of it in your LinkedIn URL is a good practice. It makes it easier for people to find you and increases your online presence.

If your name is already taken, consider adding a middle initial, a relevant keyword, or your profession to create a unique URL.

For example, if “johnsmith” is already taken, try “johnesmith” or “johnsmithwriter.”

3. Avoid Common Words and Phrases

Avoid using common words or phrases in your LinkedIn URL. This can make it difficult for others to find you and may not be memorable.

For example, if you’re a marketing professional, avoid using generic terms like “marketing” or “digitalmarketing” in your URL. Instead, try to incorporate your niche or specialization.

For example, if you specialize in social media marketing, try using “johnsmithsocialmedia” or “johnsmithsmm.”

4. Consider Your Personal Brand

If you have a personal brand or a company name, consider incorporating it into your LinkedIn URL. This helps with brand recognition and consistency across different online platforms.

For example, if your personal brand is “The Marketing Maven,” try using “themarketingmaven” or “johnsmiththemarketingmaven” as your LinkedIn URL.

Step 3: Saving Your Custom LinkedIn URL

Once you’ve customized your LinkedIn URL, click on the “Save” button to save your changes. LinkedIn will automatically check if the URL is available. If it’s already taken, you’ll need to try a different variation.

After saving your custom URL, it’s important to test it to ensure it’s working correctly. Open a new browser tab and enter your custom LinkedIn URL to see if it redirects to your profile.

How to Share Your LinkedIn URL

Once you’ve customized your LinkedIn URL, it’s time to share it with others. Here are a few ways to effectively share your LinkedIn URL:

1. Include it in Your Email Signature

Add your LinkedIn URL to your email signature to make it easy for recipients to connect with you and learn more about your professional background. Including a clickable icon or hyperlink can make it even more convenient.

For example:

Connect with me on LinkedIn

2. Add it to Your Business Cards

Include your LinkedIn URL on your business cards to encourage networking and provide an easy way for others to connect with you online. Make sure the URL is clearly visible and easy to read.

For example:

LinkedIn: linkedin.com/in/johnsmith

3. Incorporate it in Your Resume

Include your LinkedIn URL in your resume to provide recruiters and potential employers with an additional resource to learn more about your qualifications and professional experience. Place it alongside your other contact information.

For example:

LinkedIn: linkedin.com/in/johnsmith

4. Share it on Social Media

Utilize your other social media platforms to share your LinkedIn URL and encourage your connections to visit your profile. Include a brief description or call to action to entice others to click on the link.

For example:

Check out my LinkedIn profile for the latest updates on my professional journey: linkedin.com/in/johnsmith

Conclusion

A customized LinkedIn URL is a small but significant step towards building a professional online presence. By following these tips and guidelines, you can create a LinkedIn URL that is easy to share, remember, and aligns with your personal brand. Remember to keep it simple, professional, and consistent with your professional goals.

Take the time to customize your LinkedIn URL and leverage its benefits to maximize your networking opportunities and increase your chances of landing your dream job or professional collaborations.

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