Tips for creating a memorable LinkedIn profile URL


26 Sep 2023  •   3 minutes read

Author: Admin


LinkedIn is a powerful platform for professionals to connect, network, and showcase their skills and experience. Your LinkedIn profile is often the first impression you make on potential employers, colleagues, and clients, so it’s important to make it memorable and professional. One way to do this is by customizing your LinkedIn profile URL.

What is a LinkedIn Profile URL?

A LinkedIn profile URL is a unique web address that directs people to your LinkedIn profile. By default, LinkedIn assigns a generic URL to your profile, which includes a combination of your name and random numbers and letters. However, you have the option to customize this URL to make it more personalized and memorable.

Why Should You Customize Your LinkedIn Profile URL?

Customizing your LinkedIn profile URL has several advantages:

  • Memorability: A customized URL is easier to remember and share with others.
  • Professionalism: A personalized URL looks more professional and shows that you take your LinkedIn profile seriously.
  • Branding: Customizing your URL with your name or brand can help strengthen your personal or professional brand.
  • Search Engine Optimization (SEO): Customized URLs can improve your visibility in search engine results.

How to Create a Custom LinkedIn Profile URL

Creating a custom LinkedIn profile URL is a simple process. Follow these steps:

  1. Login to your LinkedIn account and click on “Me” in the top navigation bar.
  2. Select “View profile” from the dropdown menu.
  3. On your profile page, click on the “Edit public profile & URL” on the right-hand side.
  4. Under the “Edit URL” section on the right-hand side, click on the pencil icon next to your current URL.
  5. Type in your desired custom URL in the text box. Ideally, your custom URL should include your name or brand.
  6. Click on “Save” to save your changes.

Tips for Creating a Memorable LinkedIn Profile URL

Now that you know how to create a custom LinkedIn profile URL, let’s explore some tips for making it memorable:

1. Keep It Simple and Professional

When creating your custom LinkedIn profile URL, it’s important to keep it simple and professional. Avoid using numbers, special characters, or unrelated words that can make your URL difficult to remember or understand. Instead, use your name or brand in a straightforward manner. For example, if your name is John Smith, your custom URL could be “”.

2. Use Keywords

Keywords are important for search engine optimization (SEO) and can help improve the visibility of your LinkedIn profile in search results. Incorporate relevant keywords in your custom URL to increase the chances of your profile appearing in relevant searches. For example, if you’re a graphic designer, you can include “graphicdesigner” in your custom URL.

3. Make It Consistent

Consistency is key when it comes to personal branding. Make sure your custom LinkedIn profile URL matches or closely aligns with your other online profiles, such as your personal website or social media accounts. This creates a cohesive online presence and makes it easier for people to find and connect with you across different platforms.

4. Avoid Changing It Frequently

While it’s possible to change your LinkedIn profile URL multiple times, it’s best to avoid doing so frequently. Changing your URL too often can lead to broken links and confusion among your connections. Choose a memorable and professional URL from the start and stick with it to maintain consistency and avoid any inconvenience.


Customizing your LinkedIn profile URL is a simple yet effective way to make your profile more memorable, professional, and optimized for search engine visibility. By following the tips mentioned above, you can create a custom URL that reflects your personal or professional brand and helps you stand out on LinkedIn.

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