Tips for monitoring and tracking the performance of your edited LinkedIn URL

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26 Sep 2023  •   3 minutes read

Author: Admin

Introduction

LinkedIn is a powerful platform for professionals to connect, network, and showcase their skills and experience. One important aspect of your LinkedIn profile is your unique URL, which acts as your online identity on the platform. In this article, we will explore tips for monitoring and tracking the performance of your edited LinkedIn URL, and how to optimize it for better results.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that directs to your LinkedIn profile. It is essentially your online identity on the platform. By default, LinkedIn assigns a URL to your profile based on your name and a series of random alphanumeric characters. However, you have the option to customize your LinkedIn URL to make it more personalized and professional.

How to get your LinkedIn URL

To find your LinkedIn URL, follow these steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, look for the section labeled “Contact and Personal Info.”
  5. Under this section, you will find your LinkedIn URL listed. It will typically look something like “linkedin.com/in/yourname”.

How to change your LinkedIn URL

If you want to change your LinkedIn URL to make it more personalized, follow these steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, look for the section labeled “Contact and Personal Info.”
  5. Under this section, click on the pencil icon next to your LinkedIn URL.
  6. In the pop-up window, edit your URL to your desired custom URL.
  7. Click “Save” to update your LinkedIn URL.

How to monitor and track the performance of your LinkedIn URL

Once you have edited your LinkedIn URL, it is important to monitor and track its performance to gauge its effectiveness and make any necessary adjustments. Here are some tips for monitoring and tracking the performance of your LinkedIn URL:

1. Use UTM parameters

UTM parameters are tags that you can add to your LinkedIn URL to track the source, medium, and campaign of the traffic coming to your profile. By adding UTM parameters, you can identify which channels and campaigns are driving the most traffic to your profile. This can be particularly useful if you are actively promoting your LinkedIn profile through various marketing channels.

2. Track clicks with a URL shortener

Using a URL shortener can help you track the number of clicks on your LinkedIn URL. There are various URL shortening tools available online, such as Bitly and Google URL Shortener, that provide analytics and tracking features. By using a URL shortener, you can get insights into the number of clicks, geographic location of the clicks, and even the devices used to access your profile.

3. Analyze LinkedIn Insights

LinkedIn provides a built-in analytics tool called LinkedIn Insights that offers valuable data about your profile’s performance. To access LinkedIn Insights, follow these steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, click on the “Dashboard” tab.
  5. Scroll down to the “Your Dashboard” section.
  6. Here, you will find information about the number of profile views, post views, and search appearances.
  7. Click on the respective tabs to dive deeper into the data and gain insights into the performance of your LinkedIn URL.

4. Set up Google Analytics

If you want more detailed and comprehensive analytics for your LinkedIn profile, you can set up Google Analytics. By integrating Google Analytics with your LinkedIn profile, you can track various metrics such as the number of visitors, their demographics, session duration, and much more. To set up Google Analytics for your LinkedIn profile, follow these steps:

  1. Create a Google Analytics account if you don’t already have one.
  2. Set up a new property for your LinkedIn profile in Google Analytics.
  3. Copy the tracking code provided by Google Analytics.
  4. Log in to your LinkedIn account.
  5. Click on your profile picture in the top right corner of the screen.
  6. Select “View profile” from the dropdown menu.
  7. On your profile page, look for the section labeled “Contact and Personal Info.”
  8. Under this section, click on the pencil icon next to your LinkedIn URL.
  9. In the pop-up window, scroll down to the “Website” field.
  10. Paste the Google Analytics tracking code in the “Website” field.
  11. Click “Save” to update your LinkedIn URL.

Conclusion

Monitoring and tracking the performance of your edited LinkedIn URL is crucial for optimizing your profile and achieving your professional goals. By using UTM parameters, URL shorteners, LinkedIn Insights, and Google Analytics, you can gain valuable insights into the effectiveness of your LinkedIn URL and make data-driven decisions to improve your online presence on the platform.

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