Tips for optimizing your custom LinkedIn URL for maximum visibility

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26 Sep 2023  •   9 minutes read

Author: Admin

Introduction

LinkedIn is a powerful platform for professionals to showcase their skills, connect with others in their industry, and find new career opportunities. One key element of your LinkedIn profile is your URL, which is the web address that directs people to your profile. By optimizing your custom LinkedIn URL, you can increase your visibility and make it easier for others to find you.

What is a LinkedIn URL?

A LinkedIn URL is the web address that leads to your LinkedIn profile. It typically includes your name and some random numbers and letters. For example, a default LinkedIn URL might look something like this: “linkedin.com/in/johndoe123456.” This URL is not user-friendly and can be difficult for others to remember or share.

However, LinkedIn allows you to customize your URL to make it more personalized and professional. By creating a custom LinkedIn URL, you can include your name or relevant keywords that reflect your professional identity. For example, a customized LinkedIn URL might look like this: “linkedin.com/in/johndoe.”

How to Get a LinkedIn URL

If you’re new to LinkedIn or haven’t yet customized your URL, you may be wondering how to get one. Fortunately, it’s a simple process that takes just a few minutes. Here’s how to get your own LinkedIn URL:

Step 1: Sign in to LinkedIn

The first step is to sign in to your LinkedIn account. If you don’t have an account yet, you’ll need to create one. Once you’re signed in, navigate to your profile page.

Step 2: Edit Your Public Profile Settings

On your profile page, click on the “Me” icon in the top right corner of the screen. From the dropdown menu, select “Settings & Privacy.” This will take you to the settings page for your LinkedIn account.

Step 3: Customize Your Public Profile URL

Scroll down the settings page until you find the “Edit your public profile” section. Click on the pencil icon next to the URL under your profile picture. This will allow you to edit your public profile URL.

Step 4: Choose Your Custom URL

In the popup window that appears, you can enter your desired custom URL. LinkedIn will automatically suggest a URL based on your name, but you can change it to something more personalized if you prefer. Keep in mind that your URL must be unique and not already in use by another LinkedIn member.

Step 5: Save Your Changes

After you’ve entered your desired custom URL, click the “Save” button to save your changes. Congratulations, you now have your own custom LinkedIn URL!

How to Change Your LinkedIn URL

If you’ve already customized your LinkedIn URL but want to change it, you can easily do so by following these steps:

Step 1: Sign in to LinkedIn

Sign in to your LinkedIn account and navigate to your profile page.

Step 2: Edit Your Public Profile Settings

Click on the “Me” icon in the top right corner of the screen and select “Settings & Privacy” from the dropdown menu.

Step 3: Edit Your Public Profile URL

Scroll down the settings page until you find the “Edit your public profile” section. Click on the pencil icon next to the URL under your profile picture.

Step 4: Choose a New Custom URL

In the popup window, enter your new desired custom URL. Again, make sure it is unique and not already in use by another LinkedIn member.

Step 5: Save Your Changes

Click the “Save” button to save your new custom URL. Your LinkedIn profile will now be accessible using the new URL.

How to Copy Your LinkedIn URL

Once you have your custom LinkedIn URL, you may want to copy it to share with others. Here’s how to copy your LinkedIn URL:

Step 1: Sign in to LinkedIn

Sign in to your LinkedIn account and navigate to your profile page.

Step 2: Find Your LinkedIn URL

Scroll down your profile page until you find your LinkedIn URL. It should be displayed under your profile picture and headline.

Step 3: Copy Your URL

Highlight the entire URL and right-click to bring up the context menu. Click on the “Copy” option to copy your LinkedIn URL to your clipboard.

Step 4: Share Your URL

You can now paste your LinkedIn URL into emails, social media posts, business cards, or any other platform where you want to share your professional profile.

Optimizing Your Custom LinkedIn URL

Now that you have your custom LinkedIn URL, it’s time to optimize it for maximum visibility. Here are some tips to help you make the most of your custom URL:

1. Use Your Full Name

When customizing your LinkedIn URL, it’s best to use your full name or a variation of it. This makes it easier for others to remember and search for you. Avoid using nicknames or abbreviations that may confuse people.

2. Keep It Simple and Professional

Choose a custom URL that is simple and professional. Avoid using numbers, special characters, or excessive words. Your custom URL should reflect your professional identity and be easy to type and remember.

3. Include Relevant Keywords

Consider including relevant keywords in your custom URL. These keywords can be related to your industry, job title, or skills. Including keywords can improve your search engine optimization and make it easier for others to find you on LinkedIn.

4. Share Your Custom URL

Once you have your custom LinkedIn URL, make sure to share it with others. Include it in your email signature, on your business cards, and in your social media profiles. The more you promote your custom URL, the more visibility you’ll gain on LinkedIn.

Where to Find Your LinkedIn URL on the App

If you primarily use the LinkedIn mobile app, you may be wondering where to find your LinkedIn URL. Here’s how to find it:

Step 1: Open the LinkedIn App

Open the LinkedIn app on your mobile device and sign in to your account if you haven’t already.

Step 2: Go to Your Profile

Tap on your profile picture in the top left corner of the screen to access your profile.

Step 3: Find Your LinkedIn URL

Scroll down your profile until you find your LinkedIn URL. It should be displayed below your profile picture and headline.

Step 4: Copy Your URL

Tap and hold your LinkedIn URL to bring up the copy option. Tap on “Copy” to copy your URL to your device’s clipboard.

LinkedIn URL Shorteners

If you find that your LinkedIn URL is too long or difficult to remember, you can use a URL shortener to create a shorter, more user-friendly link. Here are a few popular URL shorteners you can use:

1. Bitly

Bitly is a popular URL shortening service that allows you to create custom short links. Simply paste your LinkedIn URL into the Bitly website or app, and it will generate a shorter link that you can use and share.

2. TinyURL

TinyURL is another URL shortening service that can help you create shorter LinkedIn links. Like Bitly, you just need to paste your LinkedIn URL into the TinyURL website or app, and it will generate a shortened link for you.

3. Ow.ly

Ow.ly is a URL shortening service provided by Hootsuite, a popular social media management platform. If you use Hootsuite for your social media marketing, you can use Ow.ly to shorten your LinkedIn URL and track link analytics.

How to Edit Your LinkedIn URL

If you need to make changes to your custom LinkedIn URL, you can easily edit it by following these steps:

Step 1: Sign in to LinkedIn

Sign in to your LinkedIn account and navigate to your profile page.

Step 2: Edit Your Public Profile Settings

Click on the “Me” icon in the top right corner of the screen and select “Settings & Privacy” from the dropdown menu.

Step 3: Edit Your Public Profile URL

Scroll down the settings page until you find the “Edit your public profile” section. Click on the pencil icon next to the URL under your profile picture.

Step 4: Make Your Changes

In the popup window, make the necessary changes to your custom URL. You can edit the text, remove it completely, or choose a new custom URL.

Step 5: Save Your Changes

Click the “Save” button to save your changes. Your LinkedIn profile will now be accessible using the updated URL.

LinkedIn Personal URL Examples

Here are some examples of effective LinkedIn personal URLs:

1. linkedin.com/in/johndoe

This URL follows the format of “linkedin.com/in/firstnamelastname” and uses the individual’s full name.

2. linkedin.com/in/marketingexpert

This URL includes a relevant keyword related to the individual’s profession or expertise.

3. linkedin.com/in/janesmith123

This URL uses a variation of the individual’s name combined with some numbers for uniqueness.

How to Share Your LinkedIn URL

Once you have your custom LinkedIn URL, you’ll want to share it with others to increase your visibility and connect with potential employers or clients. Here are some ways to share your LinkedIn URL:

1. Include it in Your Email Signature

Add your LinkedIn URL to your email signature so that every email you send includes a direct link to your profile. This makes it easy for recipients to learn more about you and connect with you on LinkedIn.

2. Add it to Your Business Cards

Include your LinkedIn URL on your business cards alongside your other contact information. This allows people you meet in person to easily find and connect with you online.

3. Share it on Social Media

Post your LinkedIn URL on your social media profiles, such as Twitter, Facebook, or Instagram. This lets your followers and friends know that you have a professional LinkedIn profile they can visit.

4. Include it in Your Resume

When applying for jobs, include your LinkedIn URL on your resume. Many employers now look at candidates’ LinkedIn profiles as part of the hiring process, so having your URL readily available can be beneficial.

LinkedIn URL Format and Requirements

When customizing your LinkedIn URL, it’s important to follow the format and requirements set by LinkedIn. Here are the key guidelines to keep in mind:

1. Length Limit

Your custom LinkedIn URL can be a maximum of 30 characters long, including both letters and numbers.

2. Allowed Characters

You can use lowercase letters, uppercase letters, numbers, and hyphens in your custom URL. Spaces, special characters, and symbols are not allowed.

3. Unique URL

Your custom URL must be unique and not already in use by another LinkedIn member. If the URL you want is already taken, you’ll need to choose a different variation.

4. Changing Your URL

You can change your custom LinkedIn URL up to five times within a 180-day period. After that, you’ll need to wait before making further changes.

Invalid LinkedIn URL

If you come across an invalid LinkedIn URL, it’s likely that the profile no longer exists or the URL was entered incorrectly. Make sure to double-check the URL for any mistakes and verify that the profile you’re trying to access is still active.

How to Find Your LinkedIn URL on iPhone

If you’re using the LinkedIn app on your iPhone, here’s how to find your LinkedIn URL:

Step 1: Open the LinkedIn App

Open the LinkedIn app on your iPhone and sign in to your account if you haven’t already.

Step 2: Go to Your Profile

Tap on the profile icon in the bottom right corner of the screen to access your profile.

Step 3: Find Your LinkedIn URL

Scroll down your profile until you find your LinkedIn URL. It should be displayed below your profile picture and headline.

Social Network URLs for LinkedIn

In addition to your LinkedIn URL, you can also link your LinkedIn profile to other social media platforms. Here are some common social network URLs for LinkedIn:

1. Twitter

If you have a Twitter account, you can include a link to your LinkedIn profile in your Twitter bio. This allows your Twitter followers to easily find and connect with you on LinkedIn.

2. Facebook

On your Facebook profile, you can add a link to your LinkedIn profile in the “About” section. This lets your Facebook friends know that you have a professional LinkedIn presence.

3. Instagram

In your Instagram bio, you can include a link to your LinkedIn profile. This is particularly useful if you use Instagram for business purposes and want to connect with potential clients or employers.

4. Personal Website or Blog

If you have a personal website or blog, consider adding a link to your LinkedIn profile in your website’s navigation menu or footer. This allows visitors to easily access your professional profile.

Resume LinkedIn URL

When creating your resume, it’s important to include your LinkedIn URL. Many employers now expect candidates to have a LinkedIn presence, and including your URL makes it easy for them to find you online. Add your LinkedIn URL alongside your other contact information at the top of your resume.

Shortened LinkedIn URL

If you find that your LinkedIn URL is too long or difficult to remember, you can use a URL shortener to create a shortened link. This makes it easier to share your LinkedIn profile with others and reduces the risk of errors when typing the URL.

URL for LinkedIn Profile

Your LinkedIn URL is the web address that leads to your LinkedIn profile. It serves as your online identity and provides a direct link to your professional background, skills, and experience. Including your LinkedIn URL on your resume, business cards, and other platforms makes it easy for others to access and learn more about you.

LinkedIn URL on Business Cards

Adding your LinkedIn URL to your business cards is a great way to promote your professional profile. It allows people you meet at networking events, conferences, or meetings to easily connect with you on LinkedIn and learn more about your skills and experience.

Copy My LinkedIn URL

If you want to copy your LinkedIn URL, follow the steps mentioned earlier in this article. Once you have your URL copied, you can paste it into emails, social media posts, or anywhere else you want to share your professional profile.

Conclusion

Optimizing your custom LinkedIn URL is an important step in enhancing your online presence and increasing your visibility on the platform. By following the steps outlined in this article, you can create a personalized and professional URL that reflects your identity and makes it easier for others to find and connect with you. Remember to share your LinkedIn URL across various channels to maximize its impact and leverage the power of LinkedIn in your professional journey.

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