Tips for optimizing your LinkedIn page URL for search

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26 Sep 2023  •   5 minutes read

Author: Admin

Tips for Optimizing Your LinkedIn Page URL for Search

LinkedIn is a powerful platform for professionals to connect, network, and showcase their skills and experience. With over 700 million users, it’s important to optimize your LinkedIn profile for search to ensure that you stand out from the crowd and increase your visibility. One often overlooked aspect of LinkedIn optimization is your LinkedIn page URL. In this article, we will discuss tips for optimizing your LinkedIn page URL for search, so you can make the most of this valuable online networking tool.

What is a LinkedIn Page URL?

Your LinkedIn page URL is the web address that directs users to your profile. It typically includes your name and some random numbers or characters. For example, a typical LinkedIn page URL might look like: linkedin.com/in/johndoe123. While this URL is functional, it’s not very memorable or search-friendly. By customizing your LinkedIn page URL, you can create a more professional and branded link that is easier for others to remember and find.

How to Get Your LinkedIn Page URL

If you’re wondering how to get your LinkedIn page URL, it’s actually quite simple. Here are the steps to follow:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View profile.”
  4. In the section below your profile picture, you will see your LinkedIn page URL. It will be displayed as a clickable link.
  5. Click on the “Edit public profile & URL” option to customize your LinkedIn page URL.

How to Change Your LinkedIn Page URL

Changing your LinkedIn page URL is a straightforward process. Here’s how you can do it:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View profile.”
  4. In the section below your profile picture, you will see your LinkedIn page URL. It will be displayed as a clickable link.
  5. Click on the “Edit public profile & URL” option.
  6. On the right side of the screen, you will see the option to edit your URL. Click on the pencil icon next to your current URL.
  7. Enter your desired custom URL in the text box. Keep in mind that you can only use letters, numbers, and hyphens in your URL. Spaces and special characters are not allowed.
  8. Click “Save” to update your LinkedIn page URL.

How to Customize Your LinkedIn Page URL

Customizing your LinkedIn page URL is an important step in optimizing it for search. Here are some tips to help you create a custom URL that is both professional and search-friendly:

  • Use your full name: Including your full name in your LinkedIn page URL makes it easier for others to find you when they search for your name.
  • Avoid numbers and random characters: While LinkedIn automatically generates a URL with numbers and random characters, it’s best to customize it to remove these elements. A clean and simple URL is more professional and easier to remember.
  • Keep it short: Long URLs can be difficult to remember and share. Try to keep your LinkedIn page URL as short as possible while still including your full name.
  • Use hyphens: If your full name contains spaces, use hyphens to separate the words in your LinkedIn page URL. For example, if your name is John Doe, your URL could be linkedin.com/in/john-doe.
  • Check availability: Before finalizing your custom URL, make sure it’s available. LinkedIn will let you know if the URL you want is already taken.

Where to Find Your LinkedIn URL on the App

If you’re using the LinkedIn mobile app and want to find your LinkedIn URL, follow these steps:

  1. Open the LinkedIn app on your mobile device.
  2. Tap on your profile picture in the top left corner of the screen.
  3. Scroll down and tap on “View profile.”
  4. Below your profile picture, you will see your LinkedIn page URL. Tap on it to copy or share.

How to Share Your LinkedIn Page URL

Once you have customized your LinkedIn page URL, it’s important to share it effectively to maximize your visibility. Here are some tips for sharing your LinkedIn page URL:

  • Add it to your email signature: Including your LinkedIn page URL in your email signature allows recipients to easily connect with you on LinkedIn.
  • Include it on your business card: When networking in person, share your LinkedIn page URL by including it on your business card. This makes it easy for others to find and connect with you after the event.
  • Share it on other social media platforms: If you’re active on other social media platforms, such as Twitter or Instagram, share your LinkedIn page URL in your bio or profile to encourage your followers to connect with you professionally.
  • Include it in your resume: Adding your LinkedIn page URL to your resume is a great way to showcase your professional network and allow potential employers or clients to learn more about you.

LinkedIn URL Format

The format of your LinkedIn URL is important for search engine optimization. Here’s an example of a well-formatted LinkedIn URL: linkedin.com/in/johndoe. Notice how it includes the domain name followed by “/in/” and your customized URL. This format is not only professional but also easy for search engines to understand and index.

Invalid LinkedIn URL

If you’ve encountered an invalid LinkedIn URL, it means that the URL you entered does not exist or is not active. Double-check the URL and make sure it’s spelled correctly. If you continue to experience issues, contact LinkedIn support for assistance.

LinkedIn URL Shortener

LinkedIn does not provide an official URL shortener for LinkedIn page URLs. However, you can use third-party URL shortening services, such as Bitly or TinyURL, to create shorter, more shareable links to your LinkedIn profile. Simply copy your LinkedIn page URL and paste it into the URL shortener of your choice. The service will generate a shortened URL that you can share with others.

LinkedIn Profile Linking

Linking your LinkedIn profile to other online platforms and websites can increase your visibility and make it easier for others to find and connect with you. Here are some places where you can include your LinkedIn profile link:

  • Personal website or blog: If you have a personal website or blog, consider including a link to your LinkedIn profile in your bio or contact section.
  • Email signature: Include a link to your LinkedIn profile in your email signature to encourage recipients to connect with you professionally.
  • Social media profiles: On platforms like Twitter, Instagram, or Facebook, add your LinkedIn profile link to your bio or about section.
  • Online portfolios: If you have an online portfolio, make sure to include a link to your LinkedIn profile so potential clients or employers can learn more about your professional background.

LinkedIn URL Optimization Tips

Here are some additional tips to optimize your LinkedIn page URL for search:

  • Include relevant keywords: Incorporate relevant keywords related to your industry or profession in your LinkedIn page URL to improve its search engine optimization.
  • Use consistent branding: If you have a personal brand or a company brand, make sure to use it consistently across all your online profiles and websites, including your LinkedIn page URL.
  • Keep it updated: Regularly review and update your LinkedIn page URL to ensure that it reflects your current professional identity and goals.
  • Monitor your analytics: LinkedIn provides analytics for your profile, including information about who has viewed your profile. Use this data to track the effectiveness of your LinkedIn page URL and make adjustments as needed.

Conclusion

Optimizing your LinkedIn page URL for search is an important step in maximizing your visibility and making it easier for others to find and connect with you. By customizing your LinkedIn page URL, using relevant keywords, and sharing it effectively, you can enhance your professional online presence and take full advantage of the power of LinkedIn as a networking and job search tool.

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