Tips for optimizing your LinkedIn URL for better visibility

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26 Sep 2023  •   4 minutes read

Author: Admin

Introduction

LinkedIn is a powerful professional networking platform that allows you to connect with colleagues, industry professionals, and potential employers. Your LinkedIn profile serves as an online resume, showcasing your skills, experience, and achievements. However, in order to maximize your visibility on LinkedIn, it’s important to optimize your LinkedIn URL.

Your LinkedIn URL is the web address that leads to your LinkedIn profile. By default, LinkedIn assigns a random string of numbers and letters as your URL. However, you have the option to customize it to make it more professional and memorable. In this article, we will explore tips for optimizing your LinkedIn URL for better visibility and increasing your chances of being found by recruiters and potential employers.

Why Should You Optimize Your LinkedIn URL?

Optimizing your LinkedIn URL is important for several reasons. Firstly, a customized URL looks more professional and is easier to remember. It allows you to include your name or a variation of it, making it easier for people to find you when searching for professionals in your field. Secondly, a customized URL can improve your search engine optimization (SEO). When someone searches for your name on search engines like Google, your LinkedIn profile is likely to appear among the top results if you have a customized URL. Lastly, a customized URL is easier to share on business cards, resumes, and other professional materials.

How to Get Your LinkedIn URL

If you’re wondering how to get your LinkedIn URL, it’s actually quite simple. Just follow these steps:

  1. Log in to your LinkedIn account
  2. Click on your profile picture or the “Me” icon in the top right corner
  3. Select “View profile” from the dropdown menu
  4. On your profile page, look for the URL located under your profile picture
  5. Click on the “Edit public profile & URL” button
  6. In the right sidebar, you will see your current URL. Click on the pencil icon next to it to edit your URL
  7. Enter your desired URL (e.g., your name or a variation of it)
  8. Click “Save” to apply the changes

How to Change Your LinkedIn URL

If you already have a LinkedIn URL but want to change it, don’t worry. LinkedIn allows you to edit your URL easily. Here’s how:

  1. Log in to your LinkedIn account
  2. Click on your profile picture or the “Me” icon in the top right corner
  3. Select “View profile” from the dropdown menu
  4. On your profile page, look for the URL located under your profile picture
  5. Click on the “Edit public profile & URL” button
  6. In the right sidebar, you will see your current URL. Click on the pencil icon next to it to edit your URL
  7. Enter your desired URL (e.g., your name or a variation of it)
  8. Click “Save” to apply the changes

How to Customize Your LinkedIn URL

Customizing your LinkedIn URL is a great way to make it more professional and memorable. Here are some tips to help you customize your LinkedIn URL:

  • Use your full name or a variation of it (e.g., johnsmith, jsmith)
  • Avoid using numbers, special characters, or random strings of letters
  • If your name is already taken, consider adding your middle initial or a relevant keyword (e.g., johnhsmith, johnsmithmarketing)
  • Keep it short and simple

Where to Find Your LinkedIn URL on the App

If you primarily use the LinkedIn mobile app, you might be wondering where to find your LinkedIn URL. Follow these steps:

  1. Open the LinkedIn app on your mobile device
  2. Tap on your profile picture or the “Me” tab at the bottom right corner
  3. Scroll down to the “Contact and Personal Info” section
  4. Look for the “Websites” section and tap on “Edit”
  5. Under the “Websites” section, you will find your LinkedIn URL

How to Share Your LinkedIn URL

Once you have customized your LinkedIn URL, it’s important to share it effectively to increase your visibility. Here are some ways to share your LinkedIn URL:

  • Include it in your email signature
  • Add it to your business cards
  • Include it on your resume or CV
  • Share it on other social media platforms
  • Include it in your professional bio or about section on other websites or blogs

LinkedIn URL Format

The format of a LinkedIn URL is as follows:

www.linkedin.com/in/yourname

Replace “yourname” with your actual name or the customized name you have chosen for your LinkedIn URL.

LinkedIn URL Shortener

If you find that your LinkedIn URL is too long or difficult to remember, you can use a URL shortener to create a more concise and memorable link. There are several URL shortening services available online, such as Bitly and TinyURL. Simply copy your LinkedIn URL and paste it into the URL shortening service of your choice. The service will generate a shortened URL that you can use to share your LinkedIn profile more easily.

LinkedIn URL Best Practices

Now that you know how to optimize your LinkedIn URL, let’s explore some best practices to keep in mind:

  • Use your full name or a variation of it to make it easier for people to find you
  • Avoid using numbers, special characters, or random strings of letters
  • Keep it short and simple
  • Regularly update your LinkedIn profile and keep it professional
  • Include keywords relevant to your industry or profession in your profile
  • Share your LinkedIn URL on other platforms and include it in your professional materials
  • Personalize your LinkedIn URL to reflect your personal brand

Conclusion

Optimizing your LinkedIn URL is an important step towards increasing your visibility on the platform and improving your chances of being found by recruiters and potential employers. By customizing your URL, sharing it effectively, and following best practices, you can make your LinkedIn profile more professional, memorable, and easily discoverable. Take the time to optimize your LinkedIn URL and make the most out of your professional networking opportunities.

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