Tips for optimizing your LinkedIn URL for maximum visibility

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26 Sep 2023  •   5 minutes read

Author: Admin

How to Optimize Your LinkedIn URL for Maximum Visibility

LinkedIn is a powerful platform for professionals to connect, network, and showcase their skills and experience. One important aspect of your LinkedIn profile that can greatly impact your visibility is your LinkedIn URL. In this article, we will discuss various tips and strategies to optimize your LinkedIn URL for maximum visibility.

What is a LinkedIn URL and How to Get It?

A LinkedIn URL is a unique web address that leads to your LinkedIn profile. It is important to have a customized LinkedIn URL as it makes it easier for others to find and remember your profile. By default, LinkedIn assigns a generic URL to your profile, but you can easily customize it to make it more professional and personalized.

To get your LinkedIn URL, follow these simple steps:

  1. Sign in to your LinkedIn account.
  2. Click on the “Me” icon in the top right corner of the page.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, click on the “Edit public profile & URL” on the right-hand side.
  5. Under the “Edit URL” section, you will see your current LinkedIn URL. Click on the pencil icon next to it.
  6. Enter your desired URL in the text box. Keep it simple, professional, and easy to remember.
  7. Click “Save” to save your new LinkedIn URL.

How to Change Your LinkedIn URL

If you want to change your LinkedIn URL after initially setting it up, you can easily do so by following these steps:

  1. Sign in to your LinkedIn account.
  2. Click on the “Me” icon in the top right corner of the page.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, click on the “Edit public profile & URL” on the right-hand side.
  5. Under the “Edit URL” section, click on the pencil icon next to your current LinkedIn URL.
  6. Delete your current URL and enter your new desired URL in the text box.
  7. Click “Save” to save your new LinkedIn URL.

How to Customize Your LinkedIn URL

Customizing your LinkedIn URL is an important step in optimizing it for maximum visibility. Here are some tips to help you customize your LinkedIn URL:

  • Use your full name or a variation of it as your LinkedIn URL. This makes it easier for others to find and remember your profile.
  • Avoid using numbers, random characters, or special symbols in your URL. Stick to letters and hyphens (-) if needed.
  • Keep your URL concise and professional. Shorter URLs are easier to share and remember.
  • If your name is common and your desired URL is already taken, consider adding your profession or industry to make it unique.
  • Double-check your URL for any typos or spelling mistakes before saving.

Where to Find Your LinkedIn URL on the App

If you primarily use the LinkedIn mobile app, you can still easily find and customize your LinkedIn URL. Here’s how:

  1. Open the LinkedIn app on your mobile device and sign in to your account.
  2. Tap on your profile picture in the top left corner of the screen.
  3. Scroll down and tap on “Settings & Privacy.”
  4. Under the “Privacy” section, tap on “Edit your public profile.”
  5. On the next screen, tap on the pencil icon next to your current LinkedIn URL.
  6. Edit your URL as desired and tap “Save” to save the changes.

How to Share Your LinkedIn URL Effectively

Once you have optimized your LinkedIn URL, it’s important to effectively share it to maximize visibility. Here are some tips to help you share your LinkedIn URL:

  • Add your LinkedIn URL to your email signature. This way, anyone you communicate with via email will have a direct link to your profile.
  • Include your LinkedIn URL on your business cards. This is especially useful when attending networking events or conferences.
  • Share your LinkedIn URL on other social media platforms, such as Twitter or Facebook, to cross-promote your profile.
  • Include your LinkedIn URL on your resume or CV. This allows potential employers or clients to easily access your professional profile.
  • Include your LinkedIn URL in your professional bio on your website or blog.
  • Utilize LinkedIn’s messaging feature to send your URL directly to connections or potential employers.

LinkedIn URL Shorteners and Vanity URLs

LinkedIn also offers URL shortening options and vanity URLs for premium members. URL shorteners can be useful when sharing your LinkedIn profile in limited character spaces, such as on social media platforms with character limits.

To use a URL shortener for your LinkedIn URL, follow these steps:

  1. Sign in to your LinkedIn account.
  2. Click on the “Me” icon in the top right corner of the page.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, click on the “Edit public profile & URL” on the right-hand side.
  5. Under the “Edit URL” section, click on the pencil icon next to your current LinkedIn URL.
  6. Copy your LinkedIn URL.
  7. Visit a URL shortening service, such as Bitly or TinyURL.
  8. Paste your LinkedIn URL into the provided text box and click “Shorten” or a similar button.
  9. Copy the shortened URL provided by the service.
  10. Use the shortened URL in your desired location, such as social media posts or email signatures.

LinkedIn URL Format and Examples

The format of a LinkedIn URL typically follows a standard structure:

www.linkedin.com/in/yourcustomizedURL

Here are a few examples of well-optimized LinkedIn URLs:

  • www.linkedin.com/in/johnsmith
  • www.linkedin.com/in/emilyjones-marketing
  • www.linkedin.com/in/davidlee-sales

What to Do If You Have an Invalid LinkedIn URL

If you encounter an issue where your LinkedIn URL is marked as invalid or unavailable, here are a few troubleshooting steps you can try:

  • Double-check your URL for any typos or spelling mistakes.
  • Ensure that you are using only letters and hyphens (-) in your URL.
  • If your desired URL is already taken, try using a different variation or combination of your name and profession.
  • Contact LinkedIn support for assistance if the issue persists.

How to Find Your LinkedIn URL on an iPhone

If you use the LinkedIn app on your iPhone, here’s how you can find your LinkedIn URL:

  1. Open the LinkedIn app on your iPhone and sign in to your account.
  2. Tap on your profile picture in the top left corner of the screen.
  3. Scroll down and tap on “Settings & Privacy.”
  4. Under the “Privacy” section, tap on “Edit your public profile.”
  5. On the next screen, you will see your LinkedIn URL listed at the top.
  6. Tap on the share icon next to the URL to copy it or share it directly with others.

LinkedIn URL on Your Resume

Adding your LinkedIn URL to your resume can greatly enhance your chances of getting noticed by potential employers or clients. Here’s how you can include your LinkedIn URL on your resume:

1. In the “Contact Information” section of your resume, include your LinkedIn URL along with your email address and phone number.

2. Format the LinkedIn URL as a clickable hyperlink. Use the following format:

<a href="https://www.linkedin.com/in/yourcustomizedURL">linkedin.com/in/yourcustomizedURL</a>

Replace “yourcustomizedURL” with your actual LinkedIn URL. Make sure the hyperlink is clickable and leads directly to your LinkedIn profile when clicked.

Conclusion

Optimizing your LinkedIn URL is an essential step in maximizing your visibility on the platform. By following the tips and strategies outlined in this article, you can create a customized and professional LinkedIn URL that is easy to remember, share, and find. Remember to regularly review and update your LinkedIn profile to ensure it accurately reflects your skills, experience, and professional goals.

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