Tips for using LinkedIn Premium to connect with industry influencers and thought leaders

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26 Sep 2023  •   4 minutes read

Author: Admin

Tips for Maximizing Your LinkedIn Premium Subscription

LinkedIn is a powerful platform for professionals to connect, network, and grow their careers. With over 700 million users worldwide, LinkedIn offers a vast pool of potential industry influencers and thought leaders to connect with. While the free version of LinkedIn provides many valuable features, upgrading to LinkedIn Premium can take your networking efforts to the next level. In this article, we will explore the benefits, features, and cost of LinkedIn Premium, and provide tips for using it to connect with industry influencers and thought leaders.

What is LinkedIn Premium?

LinkedIn Premium is a subscription-based service offered by LinkedIn that provides users with enhanced features and benefits beyond what is available in the free version. There are several different LinkedIn Premium plans available, each tailored to different professional needs. Whether you are a job seeker, a sales professional, or a business owner, there is a LinkedIn Premium plan that can help you achieve your goals.

LinkedIn Premium Benefits

There are numerous benefits to upgrading to LinkedIn Premium. Here are some of the key advantages:

Access to LinkedIn Premium Features

One of the main advantages of LinkedIn Premium is access to exclusive features that can help you connect with industry influencers and thought leaders. Some of these features include:

  • LinkedIn Premium InMail: With LinkedIn Premium, you get a certain number of InMail credits each month that allow you to send direct messages to anyone on LinkedIn, even if you are not connected. This can be a valuable tool for reaching out to industry influencers and thought leaders.
  • LinkedIn Premium analytics: LinkedIn Premium provides detailed analytics and insights about your profile, such as who has viewed your profile and how you compare to other professionals in your industry. This information can help you identify potential influencers to connect with.
  • LinkedIn Premium Sales Navigator: For sales professionals, LinkedIn Premium offers Sales Navigator, a powerful tool for finding leads, building relationships, and closing deals. Sales Navigator provides advanced search filters, lead recommendations, and real-time updates on your prospects.
  • LinkedIn Premium job search: If you are actively looking for a new job, LinkedIn Premium offers enhanced job search features, such as the ability to see who you are competing against for a job and insights on how to stand out from the competition.

LinkedIn Premium Cost

The cost of LinkedIn Premium varies depending on the plan you choose. LinkedIn offers several different plans, including:

  • LinkedIn Premium Career: This plan is designed for job seekers and offers features such as InMail credits, job insights, and applicant insights. The cost of LinkedIn Premium Career starts at $29.99 per month.
  • LinkedIn Premium Business: This plan is tailored for business professionals and offers features such as InMail credits, advanced search filters, and LinkedIn Learning courses. The cost of LinkedIn Premium Business starts at $59.99 per month.
  • LinkedIn Premium Sales Navigator: This plan is specifically designed for sales professionals and offers features such as lead recommendations, advanced search filters, and CRM integration. The cost of LinkedIn Premium Sales Navigator starts at $79.99 per month.

It’s important to note that LinkedIn occasionally offers discounts and promotions on their Premium plans, so be sure to keep an eye out for any special deals.

Is LinkedIn Premium Worth It?

Whether or not LinkedIn Premium is worth it depends on your specific professional goals and needs. If you are actively looking for a new job, the enhanced job search features and insights provided by LinkedIn Premium can be invaluable. If you are a sales professional, the advanced search filters and lead recommendations offered by LinkedIn Premium Sales Navigator can greatly enhance your prospecting efforts. Ultimately, the value of LinkedIn Premium comes down to how you plan to use it and the return on investment you expect to achieve.

Tips for Using LinkedIn Premium to Connect with Industry Influencers and Thought Leaders

Now that we have covered the benefits, features, and cost of LinkedIn Premium, let’s explore some tips for using it to connect with industry influencers and thought leaders:

1. Optimize Your Profile

Before reaching out to industry influencers and thought leaders, it’s essential to ensure that your LinkedIn profile is fully optimized. This means having a professional profile picture, a compelling headline, and a detailed summary that highlights your expertise and accomplishments. Use relevant keywords throughout your profile to increase your visibility in search results.

2. Utilize LinkedIn Premium InMail

LinkedIn Premium InMail allows you to send direct messages to anyone on LinkedIn, even if you are not connected. When reaching out to industry influencers and thought leaders, make sure to personalize your message and explain why you are interested in connecting with them. Offer value and be respectful of their time.

3. Leverage LinkedIn Premium Analytics

LinkedIn Premium provides detailed analytics and insights about your profile, including who has viewed your profile. Use this information to identify potential industry influencers who have shown interest in your profile. Reach out to them and start a conversation based on their interests and professional background.

4. Join LinkedIn Groups

LinkedIn Groups are a great way to connect with industry influencers and thought leaders who share similar interests. Join relevant groups in your industry and actively participate in discussions. This will help you build relationships and establish yourself as a valuable contributor to the community.

Conclusion

LinkedIn Premium offers a range of benefits and features that can help you connect with industry influencers and thought leaders. Whether you are a job seeker, a sales professional, or a business owner, LinkedIn Premium can provide valuable insights, analytics, and networking opportunities. By optimizing your profile, utilizing LinkedIn Premium InMail, leveraging analytics, and joining relevant groups, you can maximize the potential of your LinkedIn Premium subscription and take your networking efforts to new heights.

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