Tips for writing a compelling LinkedIn public profile headline


26 Sep 2023  •   4 minutes read

Author: Admin

Tips for Writing a Compelling LinkedIn Public Profile Headline

LinkedIn is the world’s largest professional networking platform, providing individuals with the opportunity to showcase their skills, experiences, and achievements to a wide audience. Your LinkedIn profile headline is one of the first things that people see when they visit your profile, and it plays a crucial role in determining whether they will continue reading or move on to another profile. In this article, we will discuss some tips for writing a compelling LinkedIn public profile headline that will grab attention and make a lasting impression.

1. Keep it Concise and Clear

Your LinkedIn headline should be concise and clearly convey your professional identity or personal brand. It should be a brief summary of who you are and what you do. Avoid using jargon or industry-specific terms that may not be easily understood by everyone. Instead, use simple and straightforward language that is easily understandable by a wide range of people. Remember, your headline is like an elevator pitch – it should quickly and effectively communicate your value proposition.

2. Highlight Your Unique Selling Proposition

What sets you apart from others in your industry or field? What makes you unique? Your LinkedIn headline is an excellent opportunity to showcase your unique selling proposition (USP) and differentiate yourself from the competition. Think about your key strengths, skills, or experiences that make you stand out, and incorporate them into your headline. This will help you capture the attention of potential employers, clients, or collaborators.

3. Use Action-oriented Language

Using action-oriented language in your LinkedIn headline can make it more compelling and dynamic. Instead of simply stating your job title or area of expertise, consider adding strong action verbs that highlight your accomplishments or the results you have achieved. For example, instead of saying “Marketing Manager,” you could say “Marketing Manager driving revenue growth and customer engagement.” This not only makes your headline more interesting but also demonstrates your impact and value.

4. Incorporate Relevant Keywords

Keywords are crucial for optimizing your LinkedIn profile and making it more discoverable by recruiters, hiring managers, and other professionals. When writing your headline, incorporate relevant keywords that are commonly used in your industry or field. This will increase the chances of your profile appearing in search results when people are looking for professionals with your skills or expertise. Remember to use keywords naturally and avoid keyword stuffing, as it can make your headline sound unnatural or spammy.

5. Show Your Passion and Enthusiasm

A compelling LinkedIn headline is not just about stating your job title or area of expertise – it should also reflect your passion and enthusiasm for what you do. Use your headline as an opportunity to showcase your genuine interest and excitement for your work. This can help you connect with like-minded professionals and attract people who are passionate about the same things. Remember, passion is contagious, and it can make your headline more engaging and memorable.

6. Customize Your LinkedIn URL

Customizing your LinkedIn URL is an important step in creating a compelling LinkedIn profile. A personalized LinkedIn URL not only looks more professional but also makes it easier for people to find you online. By default, LinkedIn assigns a random combination of numbers and letters as your profile URL, but you can easily change it to something more memorable and relevant. To customize your LinkedIn URL, follow these steps:

1. Log in to your LinkedIn account and click on your profile picture in the top-right corner of the screen.

2. Select “View profile” from the dropdown menu.

3. On your profile page, click on the “Edit public profile & URL” button, which is located to the right of your profile picture.

4. Under the “Edit URL” section, you will see your current LinkedIn URL. Click on the pencil icon next to it.

5. In the “Edit URL” window, enter your desired custom URL in the text field. LinkedIn will automatically check if the URL is available.

6. Once you have entered your custom URL, click on the “Save” button to save your changes.

7. Share Your LinkedIn URL on Your Resume

Once you have customized your LinkedIn URL, it’s important to include it on your resume. This allows potential employers or recruiters to easily find your LinkedIn profile and learn more about your professional background. Including your LinkedIn URL on your resume also demonstrates that you are proactive in building your professional network and showcasing your skills and experiences. You can add your LinkedIn URL in the contact information section of your resume, along with your email address and phone number.

8. Utilize LinkedIn URL Shorteners

If you have a long or complex LinkedIn URL, you can use URL shorteners to create a shorter and more user-friendly link. URL shorteners, such as Bitly or TinyURL, can condense your LinkedIn URL into a shorter format that is easier to share and remember. This can be particularly useful when sharing your LinkedIn profile on social media platforms, business cards, or other promotional materials. Simply copy your LinkedIn URL and paste it into the URL shortener tool to generate a shortened link.

9. Optimize Your LinkedIn URL for Search Engines

Optimizing your LinkedIn URL for search engines can help improve your visibility and ranking in search results. When customizing your LinkedIn URL, incorporate relevant keywords that are commonly used in your industry or field. This will increase the chances of your profile appearing in search results when people are looking for professionals with your skills or expertise. Additionally, make sure to include your full name in the URL, as it can also enhance your online visibility.

10. Link Your LinkedIn Profile in Other Online Platforms

Linking your LinkedIn profile in other online platforms can help drive traffic to your profile and expand your professional network. Include your LinkedIn URL in your email signature, personal website, blog, or other social media profiles. This allows people who are interested in learning more about you or connecting with you professionally to easily find your LinkedIn profile. By increasing your online presence and visibility, you enhance your chances of making valuable connections and opening new opportunities.


Your LinkedIn headline is an essential element of your LinkedIn profile that can make a significant impact on your professional success. By following these tips and guidelines, you can create a compelling LinkedIn public profile headline that grabs attention, highlights your unique value proposition, and helps you stand out from the crowd. Remember to keep it concise, use action-oriented language, incorporate relevant keywords, and showcase your passion and enthusiasm. By optimizing your LinkedIn URL and linking your profile in other online platforms, you can further enhance your visibility and expand your professional network. Happy headline writing!

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