Using a customized LinkedIn profile URL to showcase your professional achievements and milestones


26 Sep 2023  •   3 minutes read

Author: Admin

Why Customize Your LinkedIn Profile URL?

Your LinkedIn profile is your online professional persona. It’s where potential employers, clients, and colleagues go to learn more about you and your accomplishments. One of the easiest ways to make your LinkedIn profile more professional and memorable is by customizing your profile URL. Instead of the default URL that LinkedIn assigns you, which usually includes a long string of numbers and letters, a customized URL can make your profile easier to find and share.

How to Customize Your LinkedIn Profile URL

Customizing your LinkedIn profile URL is a simple process. Just follow these steps:

1. Log in to your LinkedIn account and go to your profile page.

2. On the right side of your profile page, under your profile picture, you’ll see a section that says “Contact Info.” Click on the pencil icon next to it.

3. In the “Contact Info” section, you’ll see a field labeled “URL.” Click on the pencil icon next to it.

4. In the pop-up window, you’ll see your current URL. Click on the “Edit” button next to it.

5. In the “Edit URL” window, you can enter your desired custom URL. Keep in mind that you can only use letters, numbers, and hyphens, and the URL must be between 5 and 30 characters long. Choose a URL that is professional, easy to remember, and relevant to your industry or personal brand.

6. Click on the “Save” button to save your changes.

Benefits of Customizing Your LinkedIn Profile URL

Using a customized LinkedIn profile URL offers several benefits:

Improved Professionalism

A customized LinkedIn profile URL adds a touch of professionalism to your online presence. It shows that you take your personal brand seriously and are invested in presenting yourself in the best possible light. When potential employers or clients see a customized URL, it gives them a positive impression of your attention to detail and commitment to professionalism.


A customized LinkedIn profile URL is much easier to remember and share than a generic URL. If you meet someone at a networking event or conference and want to connect with them on LinkedIn, it’s much simpler to tell them “You can find me at” than to give them a long string of numbers and letters to remember. This makes it more likely that people will find and connect with you on LinkedIn.

Improved Search Engine Optimization (SEO)

When you customize your LinkedIn profile URL, you have the opportunity to include relevant keywords that can improve your search engine optimization (SEO). Including keywords related to your industry, job title, or skills can help your profile rank higher in search engine results when someone searches for those keywords. This can make it easier for potential employers or clients to find you and learn more about your professional background.

Increased Profile Visibility

A customized LinkedIn profile URL can also increase your profile visibility on the platform itself. When people search for your name on LinkedIn or browse through profiles in your industry, a customized URL stands out and makes your profile more memorable. This can lead to more profile views, connection requests, and opportunities to network with other professionals in your field.

Tips for Creating an Effective Custom LinkedIn Profile URL

When creating a custom LinkedIn profile URL, keep these tips in mind to make it as effective as possible:

Keep It Professional

Your LinkedIn profile is a professional representation of yourself, so make sure your custom URL reflects that. Avoid using slang, personal nicknames, or anything that may be seen as unprofessional. Stick to your name or a variation of it, or include your industry or job title in the URL if it makes sense.

Make It Easy to Remember

Choose a custom LinkedIn profile URL that is easy to remember and share. Ideally, it should be your first and last name, or some variation thereof. Avoid using numbers or special characters unless they are part of your professional brand or personal identity.

Consider SEO

As mentioned earlier, customizing your LinkedIn profile URL gives you the opportunity to include relevant keywords that can improve your profile’s visibility in search engine results. Think about the keywords that are most relevant to your industry, job title, or skills, and try to incorporate them into your custom URL if possible.

Avoid Changing Your Custom URL Frequently

Once you’ve chosen a custom LinkedIn profile URL, it’s best to stick with it. Changing your URL frequently can create confusion and make it harder for people to find and connect with you. If you do need to change your URL for some reason, be sure to update it in any other places where you have shared it, such as your resume or email signature.


Customizing your LinkedIn profile URL is a simple yet effective way to showcase your professional achievements and milestones. By creating a custom URL that is professional, memorable, and optimized for search engine visibility, you can make your LinkedIn profile stand out and increase your chances of connecting with potential employers, clients, and colleagues. Take the time to customize your LinkedIn profile URL today and start reaping the benefits.

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