Using a URL shortener as a strategic tool for LinkedIn lead generation


26 Sep 2023  •   4 minutes read

Author: Admin

Using a URL Shortener for LinkedIn Lead Generation

LinkedIn is a powerful platform for professionals looking to connect, network, and generate leads. With over 740 million members worldwide, LinkedIn offers a vast pool of potential clients and business opportunities. However, standing out among the crowd can be a challenge.

One effective way to optimize your LinkedIn presence and improve your lead generation efforts is by utilizing a URL shortener. In this article, we will explore how a URL shortener can be a strategic tool for LinkedIn lead generation and provide step-by-step instructions on how to optimize your LinkedIn profile URL for maximum impact.

What is a LinkedIn URL and why is it important?

Before we delve into the benefits of using a URL shortener, let’s first understand what a LinkedIn URL is and why it is important. Your LinkedIn URL, also known as your LinkedIn profile link or LinkedIn web address, is the unique web address that leads to your LinkedIn profile. It typically includes your name and some random alphanumeric characters.

Your LinkedIn URL is important for several reasons:

  1. Professionalism: Having a customized LinkedIn URL looks more professional and credible compared to a generic URL with random characters.
  2. Easy Sharing: A customized LinkedIn URL is easier to share with others, whether it’s through email, social media, or business cards.
  3. Search Engine Optimization (SEO): Optimizing your LinkedIn URL with relevant keywords can improve your visibility in search engine results, making it easier for potential clients and employers to find you.
  4. Branding: A customized LinkedIn URL allows you to align your personal brand with your online presence, making it easier for people to recognize and remember you.

How to find your LinkedIn URL

Before you can optimize your LinkedIn URL, you need to know how to find it. Here’s how to find your LinkedIn URL:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, look for the URL located right below your profile picture. It should start with “”.
  5. Click on the URL to select it, then right-click and choose “Copy” from the dropdown menu.

Now that you have copied your LinkedIn URL, you are ready to optimize it using a URL shortener.

What is a URL Shortener?

A URL shortener is a tool that takes a long and complex URL and converts it into a shorter and more manageable link. It is particularly useful for sharing links on platforms with character limitations, such as social media platforms like Twitter, where every character counts.

URL shorteners also provide additional features and benefits, such as:

  • Customization: Most URL shorteners allow you to customize the shortened link to make it more branded and memorable.
  • Tracking: URL shorteners often provide analytics and tracking capabilities, allowing you to see how many people clicked on your link and other valuable data.
  • Redirects: URL shorteners can redirect users to different URLs based on their location, device, or other parameters, allowing for more targeted and personalized experiences.

Now that we understand the benefits of using a URL shortener, let’s explore how to incorporate it into your LinkedIn lead generation strategy.

Using a URL Shortener for LinkedIn Lead Generation

Using a URL shortener as part of your LinkedIn lead generation strategy can help increase your profile visibility, drive more traffic to your profile, and improve the chances of generating leads. Here are some ways to effectively use a URL shortener for LinkedIn lead generation:

1. Customize Your LinkedIn URL

The first step is to customize your LinkedIn URL to make it more professional and branded. By default, LinkedIn assigns a generic URL with random characters to your profile. However, you can easily customize it to match your name or personal brand.

Here’s how to customize your LinkedIn URL:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, look for the “Edit public profile & URL” option on the right-hand side of the screen.
  5. Click on the pencil icon next to your current URL.
  6. In the “Edit URL” section, enter your desired custom URL. Make sure to keep it professional and avoid using any special characters or spaces.
  7. Click “Save” to save your changes.

Once you have customized your LinkedIn URL, you can use a URL shortener to create a shortened version of the link for easy sharing and tracking.

2. Share Your LinkedIn URL on Social Media

Social media platforms are excellent channels for promoting your LinkedIn profile and generating leads. However, these platforms often have character limitations, making it challenging to share long and complex URLs.

By using a URL shortener, you can create a concise and memorable link to your LinkedIn profile, making it easier for your audience to access and engage with your content.

When sharing your LinkedIn URL on social media, consider adding a call-to-action or a brief description to encourage your audience to click on the link. This can help increase the click-through rate and ultimately generate more leads.

3. Include Your LinkedIn URL on Business Cards and Email Signatures

Business cards and email signatures are traditional yet effective ways to promote yourself and your LinkedIn profile. However, including a long and complex LinkedIn URL can make your contact information appear cluttered and difficult to read.

By using a URL shortener, you can create a clean and professional-looking link that fits seamlessly on your business cards and email signatures. This not only improves the visual appeal but also increases the likelihood of people visiting your LinkedIn profile and potentially becoming leads.

4. Track and Analyze Your LinkedIn URL Performance

One of the significant advantages of using a URL shortener is the ability to track and analyze the performance of your LinkedIn URL. Most URL shorteners provide analytics and tracking features that allow you to gain insights into the number of clicks, the geographic location of your audience, and other valuable data.

By analyzing this data, you can identify which channels and strategies are most effective in driving traffic to your LinkedIn profile. This information can help you refine your lead generation efforts and focus on tactics that yield the best results.


Using a URL shortener as a strategic tool for LinkedIn lead generation can significantly improve your profile visibility, increase traffic to your profile, and ultimately generate more leads. By customizing your LinkedIn URL and leveraging the features of a URL shortener, you can optimize your online presence and maximize your LinkedIn lead generation efforts.

Remember to choose a URL shortener that offers customization options, tracking capabilities, and reliable service. With the right combination of a customized LinkedIn URL and an effective URL shortener, you can take your LinkedIn lead generation strategy to the next level.

Start utilizing a URL shortener today and unlock the full potential of LinkedIn for your lead generation efforts.

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